- Yahoo Confirms Expansion Of Native Ads To Other Sites
Search & Performance Marketing Daily, Mark Walsh - Monday, September 8, 2014
Yahoo on Monday confirmed extending its native Stream ads to third-party sit ...
- Mazola, WomensForum Partner On Recipe Tool
Marketing Daily, Karlene Lukovitz - Monday, September 8, 2014
The tool, dubbed "Pantry Pal," offers quick recipes for tasty, healthy, low-cholester ...
- About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
MediaDailyNews, Laurie Sullivan - Tuesday, September 2, 2014
About.com began operating under a new brand identity and site redesign Tuesda ...
- Web Sites, Newspapers Blur Visual Cues Of Sponsored Blogs, Native Ads
MediaDailyNews, Mark Walsh - Thursday, August 28, 2014
Many publishers are still experimenting with different combinations of labels, fonts, borde ...
- Tumblr Teams With Ditto Labs To Track Brand Posts
Social Media & Marketing Daily, Gavin O'Malley - Monday, August 18, 2014
Tumblr is partnering with Ditto Labs to help the photo-analytics start-up tra ...
- An Open Letter To The Author Of An Open Letter To John Oliver
Garfield at Large, Bob Garfield - Monday, August 11, 2014
In your attempted takedown of HBO's John Oliver for his very fun ...
- LinkedIn Steady Rev Growth Hits $534M
Social Media & Marketing Daily, Mark Walsh - Thursday, July 31, 2014
LinkedIn on Thursday reported that revenue rose 47% in the second quarte ...
- Celeb-Backed Photo-Quiz App Asks Brands If They Really Are Ready To Play... And Entertain
MoBlog, Steve Smith - Thursday, July 31, 2014
Built from the ground up with brand integration in mind, photo-quiz a ...
- Users Respond Most To Relevancy, Site Credibility In Sponsored Content
MediaDailyNews, Gavin O'Malley - Tuesday, July 22, 2014
When is native advertising a smart strategy for reaching online news reader ...
- Earth To Media: Consumers Really Are Onto This Whole 'Sponsored Content' Dodge
MoBlog, Steve Smith - Monday, July 14, 2014
In one survey of users, most said they preferred the transparency ...
- Court Urged To Reject Facebook's Defense Of 'Sponsored Stories' Settlement
Online Media Daily, Wendy Davis - Monday, July 14, 2014
A coalition of parents is asking the 9th Circuit Court of Appea ...
- Adidas Content And Social World Cup Campaigns Deliver 2bn Euros Sales Lift
Around the Net In MAD London, Sean Hargrave - Wednesday, June 25, 2014
Adidas claims its content-focussed World Cup marketing campaign is set to h ...
- Paddy Power And ITV Sponsored Twitter World Cup Highlights Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, June 17, 2014
Paddy Power's World Cup activity is set to intensify with a Twitt ...
- Tumblr Ads To Appear On Yahoo Sites
Around the Net In Social Media & Marketing, Mark Walsh - Tuesday, June 17, 2014
In a bid to boost its display ad sales, Yahoo
wi ... - Native, Programmatic Lead Ad Industry Growth, But Not Without Challenges
SearchBlog, Laurie Sullivan - Friday, June 13, 2014
New money continues to roll into the advertising industry. While companies offeri ...
- Better Business Bureau Tells Taboola To Make 'Sponsored Content' Disclosures More Prominent
Online Media Daily, Wendy Davis - Tuesday, May 20, 2014
The tech company Taboola, which distributes advertiser-sponsored content online, has agreed ...
- LinkedIn Names Certified Partners For Sponsored Updates, Content Marketing
Social Media & Marketing Daily, Mark Walsh - Thursday, April 24, 2014
LinkedIn is adding tools and support to help marketers run campaigns usi ...
- 'Cosmo' Gets Extra 'Cover' Sponsored By L'Oreal
MediaDailyNews, Erik Sass - Thursday, April 10, 2014
The May issue of "Cosmopolitan" is raising some eyebrows by integrating ...
- Wake Up, Marketers - Consumer Trust In Brand Messages Waning
SearchBlog, Laurie Sullivan - Thursday, April 10, 2014
Just 22% of consumers trust emails from companies or brands, 13% tru ...
- Mike's Hard Lemonade Moves To All-Digital Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
Digital content channels were found to drive the brand's business "in surprisi ...
- Breyers Gelato Airing Vignettes During 'Parenthood'
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
All elements of the campaign are keyed to the concept of coupl ...
- Advertising Is Changing, Says Waitrose, As It Shifts From Selling To Inspiring
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
Waitrose is refocusing its advertising and marketing effort away from paid ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- Izea Launches Exchange For 'Sponsored Social' Content
Real-Time Daily, Tyler Loechner - Monday, March 17, 2014
Izea on Monday launched an ad exchange for sponsored content on soci ...
- Sell Your Soul - Er, Social - Influence
RTBlog, Tyler Loechner - Monday, March 17, 2014
Izea has created a marketplace where advertisers can buy sponsored content spa ...
- Cox Media's Austin American-Statesman Launches Mobile App @SXSWi
Show Daily, Laurie Sullivan - Friday, March 7, 2014
Cox Media Group's local news outlet, Austin American-Statesman, released a mobile entertainme ...
- Wayans, Agency Click 3X Partner On 'Funny' Branded Content Platform
MAD, Larissa Faw - Wednesday, February 19, 2014
New online content platform 'What The Funny' is partnering with creative digit ...
- Facebook Facing New Sponsored Stories Suit
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, February 13, 2014
Despite reaching a small settlement, Facebook could face additional penalties for usi ...
- NATPE 2014: What Marketers Need
Marketing Daily, Mitch Burg - Monday, January 27, 2014
January, the midpoint of the broadcast year, is the time when ...
- Facebook Sued For False Advertising, 'Manipulating' User's Profile
Online Media Daily, Wendy Davis - Friday, January 10, 2014
A Colorado resident has sued Facebook for allegedly misrepresenting to his frien ...