- You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2015
There is perhaps no greater symbol of the success -- or failu ...
- Channel 4 Launches All 4 On Monday With O2 Priority Access
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
O2 customers are being offered early access to ten Channel 4 seri ...
- Meredith Buys Native Advertiser Selectable
MediaDailyNews, Erik Sass - Tuesday, January 6, 2015
Meredith Corp. continued to bolster its advertising and marketing services this we ...
- Facebook Is Dropping Bing So It Can Turn Search Queries Into Better Targeted Ads
London Blog, Sean Hargrave - Tuesday, December 16, 2014
Keeping traffic within the four walls of Facebook seems less of ...
- Mobile Marketers - Consumers Won't Engage Until You Get Native And Stop Interrupting
London Blog, Sean Hargrave - Monday, December 15, 2014
Mobile marketers are getting a stark warning that they can either contin ...
- Verizon Touts Toll-Free Data In New FCC Filing
PolicyBlog, Wendy Davis - Monday, December 8, 2014
Verizon is pressing the Federal Communications Commission to endorse the idea th ...
- Gumtree To Sponsor Celebrity Big Brother
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Gumtree.com, the classifieds Web site, will be the main sponsor for ne ...
- Bob Evans Intros 'Broasted' Chicken With Video, Digital Campaign
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 4 ...
- Horizon, Geico Sign On For Mobile Series About NFL Players
MAD, Larissa Faw - Monday, November 17, 2014
Mobile video platform Torrential developed the concept for a series about t ...
- 'Work To Do' Before Pinterest Promoted Ads Come To UK
Around the Net In MAD London, Sean Hargrave - Monday, November 10, 2014
Pinterest is focusing on educating brands and agencies in the UK ...
- Polar Taps Moat For Viewability
MediaDailyNews, Erik Sass - Tuesday, November 4, 2014
Polar, which operates the MediaVoice native advertising platform, is joining forces wi ...
- Xaxis, Disqus Launch Programmatic Native Platform For Sponsored Comments
Real-Time Daily, Tyler Loechner - Monday, November 3, 2014
Xaxis, WPP Group's largest trading desk, has stepped into the "programmatic nativ ...
- Yahoo Projects Tumblr Ad Revenue To Hit $100M In 2015
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 22, 2014
Yahoo expects Tumblr to take in more than $100 million in ...
- Meredith Unveils Native Ad Platform Buzz For Digital Sites
MediaDailyNews, Erik Sass - Wednesday, October 15, 2014
Women's interest publisher Meredith Corp. is launching a new native advertising platfo ...
- Ryder Cup Figures Suggest It's Time To Forget Social Mentions And Focus On Brand Association
London Blog, Sean Hargrave - Tuesday, September 30, 2014
The USA and Europe teams had 5m Twitter fans between them, y ...
- American Express Faulted For Ads Promoting Sponsored-Content Site
Online Media Daily, Wendy Davis - Friday, September 26, 2014
In its second major recent decision about sponsored content, the Better Busine ...
- Bloggers Balance Work With 10 Hours Writing Per Week - 9 in 10 Host Sponsored Content
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
Over half of bloggers spend over 10 hours a week creating conte ...
- Blogger Research Says They Like Brand Content -- And Payment!
Around the Net In MAD London, Sean Hargrave - Tuesday, September 23, 2014
Just 7 percent of bloggers don't like to be contacted by brand ...
- NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
MediaDailyNews, Wayne Friedman - Friday, September 19, 2014
With the backdrop of yet another NFL marketing partner suspending activities ...
- 'Free Bet' Watershed Is A Red Herring, But Has The Gambling Industry Done Enough To Earn Self-Regulation?
London Blog, Sean Hargrave - Tuesday, September 16, 2014
The main bookmakers have come together to form the Senet Group, gambling ...
- Google Turning Search Partner Sites Into Connected AdSense Marketplace
SearchBlog, Laurie Sullivan - Wednesday, September 10, 2014
Google has made it possible for brands to extend their Shopping Campaig ...
- Maxwell House Launches Sponsored Content Series, Hub
Marketing Daily, Karlene Lukovitz - Monday, September 8, 2014
An accompanying sweepstakes will launch on Oct. 6, offering a chance ...
- Yahoo Confirms Expansion Of Native Ads To Other Sites
Search & Performance Marketing Daily, Mark Walsh - Monday, September 8, 2014
Yahoo on Monday confirmed extending its native Stream ads to third-party sit ...
- Mazola, WomensForum Partner On Recipe Tool
Marketing Daily, Karlene Lukovitz - Monday, September 8, 2014
The tool, dubbed "Pantry Pal," offers quick recipes for tasty, healthy, low-cholester ...
- About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
MediaDailyNews, Laurie Sullivan - Tuesday, September 2, 2014
About.com began operating under a new brand identity and site redesign Tuesda ...
- Web Sites, Newspapers Blur Visual Cues Of Sponsored Blogs, Native Ads
MediaDailyNews, Mark Walsh - Thursday, August 28, 2014
Many publishers are still experimenting with different combinations of labels, fonts, borde ...
- Tumblr Teams With Ditto Labs To Track Brand Posts
Social Media & Marketing Daily, Gavin O'Malley - Monday, August 18, 2014
Tumblr is partnering with Ditto Labs to help the photo-analytics start-up tra ...
- An Open Letter To The Author Of An Open Letter To John Oliver
Garfield at Large, Bob Garfield - Monday, August 11, 2014
In your attempted takedown of HBO's John Oliver for his very fun ...
- LinkedIn Steady Rev Growth Hits $534M
Social Media & Marketing Daily, Mark Walsh - Thursday, July 31, 2014
LinkedIn on Thursday reported that revenue rose 47% in the second quarte ...
- Celeb-Backed Photo-Quiz App Asks Brands If They Really Are Ready To Play... And Entertain
MoBlog, Steve Smith - Thursday, July 31, 2014
Built from the ground up with brand integration in mind, photo-quiz a ...