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'Work To Do' Before Pinterest Promoted Ads Come To UK

Pinterest is focusing on educating brands and agencies in the UK on how best to use the social network to build up and engage with their audiences, rather than rushing to push out paid ads, according to its global head of partnerships. Speaking to Marketing Week, Joanne Bradford said there is still “work to do” before Pinterest expands its ad product, Promoted Pins, outside the US. She said the focus is on ensuring that brands and publishers are using the “pin-it” button rather than rushing to get them to pay for ads.

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