- BBC World Service Head Calls For Sponsored Content
Around the Net In MAD London, Sean Hargrave - Wednesday, June 17, 2015
The head of the BBC World Service has said that its internation ...
- Facebook's Time Metric Is Great News For Brands That Are Serious About Content Marketing
London Blog, Sean Hargrave - Monday, June 15, 2015
Facebook has realised the importance of time in measuring engagement, and th ...
- Sharethrough Taps Nudge For Audience Attention Metrics
MediaDailyNews, Erik Sass - Friday, May 22, 2015
Native advertising platforms have been moving to address advertiser demands for mo ...
- Kia Motors Signs Channel 5 Crime Drama Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
Kia Motors has signed on as sponsor of crime drama on Chann ...
- Relevant Publishers Secret For Success? Modern Advertising
MediaDailyNews, Kunal Gupta - Wednesday, May 6, 2015
Modern advertising is only possible when savvy publishers affording themselves all t ...
- Forbes Launches Pulse For Interactive, Multimedia Ads
MediaDailyNews, Erik Sass - Thursday, April 23, 2015
The new product launches are coming fast and furious at Forbes. T ...
- Tumblr Debuts Sponsored Day Ad Units
Social Media & Marketing Daily, Gavin O'Malley - Thursday, April 16, 2015
With Nike in tow, Tumblr is rolling out what appears to ...
- New ASME Guidelines Address Native Ads
MediaDailyNews, Erik Sass - Wednesday, April 15, 2015
With more magazine publishers adopting native advertising, the American Society of Magazi ...
- You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2015
There is perhaps no greater symbol of the success -- or failu ...
- Channel 4 Launches All 4 On Monday With O2 Priority Access
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
O2 customers are being offered early access to ten Channel 4 seri ...
- Meredith Buys Native Advertiser Selectable
MediaDailyNews, Erik Sass - Tuesday, January 6, 2015
Meredith Corp. continued to bolster its advertising and marketing services this we ...
- Facebook Is Dropping Bing So It Can Turn Search Queries Into Better Targeted Ads
London Blog, Sean Hargrave - Tuesday, December 16, 2014
Keeping traffic within the four walls of Facebook seems less of ...
- Mobile Marketers - Consumers Won't Engage Until You Get Native And Stop Interrupting
London Blog, Sean Hargrave - Monday, December 15, 2014
Mobile marketers are getting a stark warning that they can either contin ...
- Verizon Touts Toll-Free Data In New FCC Filing
PolicyBlog, Wendy Davis - Monday, December 8, 2014
Verizon is pressing the Federal Communications Commission to endorse the idea th ...
- Gumtree To Sponsor Celebrity Big Brother
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Gumtree.com, the classifieds Web site, will be the main sponsor for ne ...
- Bob Evans Intros 'Broasted' Chicken With Video, Digital Campaign
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 4 ...
- Horizon, Geico Sign On For Mobile Series About NFL Players
MAD, Larissa Faw - Monday, November 17, 2014
Mobile video platform Torrential developed the concept for a series about t ...
- 'Work To Do' Before Pinterest Promoted Ads Come To UK
Around the Net In MAD London, Sean Hargrave - Monday, November 10, 2014
Pinterest is focusing on educating brands and agencies in the UK ...
- Polar Taps Moat For Viewability
MediaDailyNews, Erik Sass - Tuesday, November 4, 2014
Polar, which operates the MediaVoice native advertising platform, is joining forces wi ...
- Xaxis, Disqus Launch Programmatic Native Platform For Sponsored Comments
Real-Time Daily, Tyler Loechner - Monday, November 3, 2014
Xaxis, WPP Group's largest trading desk, has stepped into the "programmatic nativ ...
- Yahoo Projects Tumblr Ad Revenue To Hit $100M In 2015
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 22, 2014
Yahoo expects Tumblr to take in more than $100 million in ...
- Meredith Unveils Native Ad Platform Buzz For Digital Sites
MediaDailyNews, Erik Sass - Wednesday, October 15, 2014
Women's interest publisher Meredith Corp. is launching a new native advertising platfo ...
- Ryder Cup Figures Suggest It's Time To Forget Social Mentions And Focus On Brand Association
London Blog, Sean Hargrave - Tuesday, September 30, 2014
The USA and Europe teams had 5m Twitter fans between them, y ...
- American Express Faulted For Ads Promoting Sponsored-Content Site
Online Media Daily, Wendy Davis - Friday, September 26, 2014
In its second major recent decision about sponsored content, the Better Busine ...
- Bloggers Balance Work With 10 Hours Writing Per Week - 9 in 10 Host Sponsored Content
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
Over half of bloggers spend over 10 hours a week creating conte ...
- Blogger Research Says They Like Brand Content -- And Payment!
Around the Net In MAD London, Sean Hargrave - Tuesday, September 23, 2014
Just 7 percent of bloggers don't like to be contacted by brand ...
- NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
MediaDailyNews, Wayne Friedman - Friday, September 19, 2014
With the backdrop of yet another NFL marketing partner suspending activities ...
- 'Free Bet' Watershed Is A Red Herring, But Has The Gambling Industry Done Enough To Earn Self-Regulation?
London Blog, Sean Hargrave - Tuesday, September 16, 2014
The main bookmakers have come together to form the Senet Group, gambling ...
- Google Turning Search Partner Sites Into Connected AdSense Marketplace
SearchBlog, Laurie Sullivan - Wednesday, September 10, 2014
Google has made it possible for brands to extend their Shopping Campaig ...
- Maxwell House Launches Sponsored Content Series, Hub
Marketing Daily, Karlene Lukovitz - Monday, September 8, 2014
An accompanying sweepstakes will launch on Oct. 6, offering a chance ...