- engage:BDR Moves Into Social To Connect Brands With Influencers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
The self-serve platform, IconicReach, aims to solve inefficiency in influencer marketing, supporti ...
- Insta-Escorts
Garfield at Large, Bob Garfield - Monday, April 24, 2017
Reality TV figures, YouTube stars, recording artists and others with huge followin ...
- FTC Wants Instagram Influencers Transparent, Sponsorship Money To Double
Mobile Marketing Daily, Gavin O'Malley - Friday, April 21, 2017
By 2019, the sponsorship money Instagram influencers pull in is on pa ...
- The Future Of Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Monday, April 17, 2017
Computer science researchers last week released a browser extension that blocks a ...
- 'Yankee,' WGBH Team To Produce Travel Series
Publishers Daily, Sara Guaglione - Friday, April 7, 2017
Yankee: New England's Magazine is expanding its brand to TV. This mont ...
- Google Home Turns Audio 'Content' Into Sponsored Ad
SearchBlog, Laurie Sullivan - Friday, March 17, 2017
Audio ads or sponsored content will become the next piece of creati ...
- Televisa Signs Deal With Taboola To Implement Content Discovery
Real-Time Daily, Tobi Elkin - Thursday, March 16, 2017
Content discovery platform Taboola announced an alliance with Televisa, the largest med ...
- Indiana Pacers Boost Sponsorships With Dynamic Email Signatures
Email Marketing Daily, Jess Nelson - Friday, January 27, 2017
The Indiana Pacers partnered with Sigstr, a local Indianapolis-based marketing technology compan ...
- More Than One In Four Ignore Sponsored Content
Around the Net In MAD London, Sean Hargrave - Friday, January 27, 2017
Internet users in the UK expressed little interest in sponsored content ...
- Media Client Of The Year: Niantic
Agency of the Year, Aaron Baar - Tuesday, December 20, 2016
There had been augmented-reality games before. Even Niantic, the Google-spun-off company behi ...
- CNET Feature Connects Smart Devices To Platforms
Publishers Daily, Sara Guaglione - Friday, December 23, 2016
The Smart Home Matrix feature matches over 100 different smart devices, includi ...
- Meet Ryan, YouTube's Big Star, Just 5 Years Old
Around the Net in Video, P.J. Bednarski - Thursday, December 22, 2016
Lots of toys under the Christmas tree will be there because ...
- The Fine Line Between Sponsored Content & Advertising
Publishing Insider, Rich Routman - Thursday, October 13, 2016
The rise of sponsored content has been in the news a l ...
- Honda Partners With Adam Savage,Tested For Ridgeline
Marketing Daily, Tanya Gazdik - Monday, October 3, 2016
"Challenging convention is a common thread that the Honda Ridgeline and Ad ...
- Mic Finds A Way For Advertisers To Sponsor Editorial Videos On Facebook
Around the Net in Real-Time, Tobi Elkin - Thursday, September 15, 2016
Mic has introduced a new video ad product on Facebook "that's design ...
- Advertisers: Take A Page, Or A Listen, From Pandora
RTBlog, Tobi Elkin - Wednesday, August 31, 2016
Pandora's Sponsored Listening ad program, which launched last year, is an interesti ...
- Time For The FTC Crackdown
MediaDailyNews, Holly Pavlika - Monday, August 29, 2016
The recent crackdown on influencer content and native advertising disclosures is n ...
- NEW! KFC, WWE, Introduce SummerSlam Viewers To New Colonel Sanders
Out to Launch, Amy Corr - Monday, August 22, 2016
The latest incarnation of KFC's Colonel Sanders is the sassiest and sexie ...
- UK Regulator Warns Influencers On Social Media Ads
The Social Graf, Erik Sass - Friday, August 12, 2016
The FTC's British counterpart is cracking down on advertisers and influencers w ...
- FTC Tightens Disclosure Rules For Influencers
The Social Graf, Erik Sass - Monday, August 8, 2016
The Federal Trade Commission hopes to tighten rules for marketers working wi ...
- Snapchat Celebs Mark Sponsored Ads
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, August 4, 2016
This week, some of the platform's biggest stars—Josh Peck, Shaun McBride a ...
- Six Million (Really Naughty!) Things You Can Watch On Instagram
Around the Net in Video, P.J. Bednarski - Thursday, August 4, 2016
Maybe we're stretching a little But a Wall Street Journal podcast featur ...
- Dark Social: Emperor's New Clothes Or Huge Olympic Opportunity?
London Blog, Sean Hargrave - Friday, July 22, 2016
Researchers are saying dark social will be a huge opportunity during t ...
- As Millennials Tune Out, Stream In, Expect Sponsorship To Trump Spots
London Blog, Sean Hargrave - Tuesday, July 12, 2016
They're already harder to reach through display and now Millennials' live ...
- Thrillist Launches Supercall To Cover Lifestyle Of Drinking
Publishers Daily, Sara Guaglione - Thursday, June 30, 2016
Thrillist Media Group's content lab The CoLab is launching its first incubat ...
- Rachael Ray's Nutrish Partners With BuzzFeed
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2016
Ainsworth Pet Nutrition, manufacturer of the Rachael Ray's Nutrish line of p ...
- 'Country Living,' Go RVing Team For Cover, Events
Publishers Daily, Sara Guaglione - Thursday, June 23, 2016
The partnership is an expansion of Go RVing's sponsorship with the bra ...
- Time Inc. Launches Breakfast-Focused Digital Brand Extra Crispy
Publishers Daily, Sara Guaglione - Friday, June 3, 2016
Extra Crispy, a new digital editorial brand, is dedicated to the cultu ...
- Research Finds Native Advertising Can Damage Media Outlets' Reputations
Native Insider, Tobi Elkin - Wednesday, May 18, 2016
In a Pennsylvania State University study, when content was identified as nati ...
- 'Martha Stewart Living,' Arm & Hammer Create 'Martha University'
Publishers Daily, Sara Guaglione - Thursday, April 28, 2016
'Martha Stewart Living' and Martha Stewart Digital are partnering with Church &am ...