- Dark Social: Emperor's New Clothes Or Huge Olympic Opportunity?
London Blog, Sean Hargrave - Friday, July 22, 2016
Researchers are saying dark social will be a huge opportunity during t ...
- As Millennials Tune Out, Stream In, Expect Sponsorship To Trump Spots
London Blog, Sean Hargrave - Tuesday, July 12, 2016
They're already harder to reach through display and now Millennials' live ...
- Thrillist Launches Supercall To Cover Lifestyle Of Drinking
Publishers Daily, Sara Guaglione - Thursday, June 30, 2016
Thrillist Media Group's content lab The CoLab is launching its first incubat ...
- Rachael Ray's Nutrish Partners With BuzzFeed
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2016
Ainsworth Pet Nutrition, manufacturer of the Rachael Ray's Nutrish line of p ...
- 'Country Living,' Go RVing Team For Cover, Events
Publishers Daily, Sara Guaglione - Thursday, June 23, 2016
The partnership is an expansion of Go RVing's sponsorship with the bra ...
- Time Inc. Launches Breakfast-Focused Digital Brand Extra Crispy
Publishers Daily, Sara Guaglione - Friday, June 3, 2016
Extra Crispy, a new digital editorial brand, is dedicated to the cultu ...
- Research Finds Native Advertising Can Damage Media Outlets' Reputations
Native Insider, Tobi Elkin - Wednesday, May 18, 2016
In a Pennsylvania State University study, when content was identified as nati ...
- 'Martha Stewart Living,' Arm & Hammer Create 'Martha University'
Publishers Daily, Sara Guaglione - Thursday, April 28, 2016
'Martha Stewart Living' and Martha Stewart Digital are partnering with Church &am ...
- Orange Will Turn Attention To Fans In Euro 2016 Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, April 26, 2016
Uefa Euro 2016 will mark the fifth major international football competition ...
- Brands Allowed To Publish Third-Party Ads On Facebook Pages
Around the Net In MAD London, Sean Hargrave - Monday, April 11, 2016
Facebook announced changes to its ad policies last Friday, making it easi ...
- Playbuzz Raises $15M To Grow Sponsored Content Business
Mobile Marketing Daily, Ben Frederick - Friday, April 1, 2016
Playbuzz, an Israeli company that transitioned from being a Buzzfeed clone ...
- Content Discovery Platforms Rewrite Our Idea Of Media
Programmatic Insider, John Motavalli - Wednesday, March 23, 2016
The the way Content Discovery Platforms are increasingly dominating media sites challeng ...
- T-Mobile Sponsors 3 Inc. Covers
The Daily Blog, Erik Sass - Friday, March 18, 2016
With the first stop in Inc. magazine's annual Iconic conference tour comi ...
- Ads On Social Media Inspire A Variety Of Consumer Response
Research Brief, Jack Loechner - Tuesday, March 8, 2016
According to new research by eZanga, across several demographics to understand consumer ...
- Lexus Spot Highlights Space Partnership
Marketing Daily, Tanya Gazdik - Wednesday, March 2, 2016
"Space is a universal fascination and represents achievement in technology and innovation ...
- Google Loophole Indexes Publisher Sponsored Content In Google News
SearchBlog, Laurie Sullivan - Wednesday, February 3, 2016
aimClear Founder Marty Weintraub seems to have uncovered what he calls "t ...
- Tesco Becomes First UK Brand To Promote A Twitter 'Moment'
Around the Net In MAD London, Sean Hargrave - Friday, January 29, 2016
Tesco has become the first brand to take up one of Twitter ...
- Outbrain Partners With 'Washington Post' For Sponsored Content
Publishers Daily, Sara Guaglione - Monday, January 18, 2016
WaPo will also be able to tailor the recommendations as they appe ...
- NiemanLab Writer Says, "Thank God For Ad Blocking"
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
In a blog post for NiemanLab, Celeste LeCompte, a Nieman Fellow a ...
- WaPo Launches PostPulse Ad Unit Integrating Editorial Content
Publishers Daily, Erik Sass - Wednesday, December 16, 2015
"The Washington Post" is unveiling a new native advertising format that incorporat ...
- 'Star Tribune,' Mayo Clinic Form Content Partnership
Publishers Daily, Sara Guaglione - Friday, December 4, 2015
Mayo Clinic announced a content sponsorship deal with the Star Tribune Med ...
- Mashable-Visa Deal Signals New Hybrid Of Ecommerce Plus Native
Native Insider, Tobi Elkin - Tuesday, December 1, 2015
Mashable took native in a new direction this week when it launch ...
- 'NYT' Public Editor Nails Native Ad Issues
The Daily Blog, Erik Sass - Friday, November 13, 2015
The New York Times' public editor Margaret Sullivan continues to tackle so ...
- Toyota Sponsors Live Music Performances On Yahoo
MediaDailyNews, Laurie Sullivan - Tuesday, October 13, 2015
Toyota, Yahoo and Live Nation will create original content highlighting new a ...
- NatGeo, Visit Florida Partner For Content Hub
Publishers Daily, Erik Sass - Monday, October 5, 2015
National Geographic is venturing into new areas of sponsored content in i ...
- Gumtree Ad Spend Shoots Up 40% As Sponsorships Reach Out To Men
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
Having recently inked its largest ever sponsorship deal with BT Sport ...
- Lidl Signs Mumsnet Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
Lidl hopes its new yearly partnership with Mumsnet will help build tru ...
- O2 Releases "Make Them Giants" Rugby World Cup Video For England
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
O2 is releasing a rousing animated film urging people to get behi ...
- 'New York Times' Goes Native In London
Around the Net In MAD London, Sean Hargrave - Wednesday, July 8, 2015
"The New York Times" is setting up a dedicated creative team f ...
- With Ad-Blocking Rife, Native Can't Afford More Mistakes
London Blog, Sean Hargrave - Monday, June 22, 2015
Native is under trial as four in ten people use ad-blocking technolo ...