- PGA Tour, SendtoNews Ink Digital Video Deal
MediaDailyNews, Erik Sass - Friday, January 24, 2014
The PGA Tour has signed an exclusive multiyear agreement with digital spor ...
- AT&T Sponsored Data Intrigues Ad Execs, Taps Into Content Marketing Trend
Mobile Marketing Daily, Mark Walsh - Friday, January 24, 2014
Amid the Net neutrality tussle, ad executives say they're intrigued by AT&T ...
- Kerr Is Clear's New Global Brand Ambassador
MAD, Larissa Faw - Friday, January 17, 2014
Lowe Campbell Ewald NY will handle creative duties for a new ...
- AT&T Drops 'Idol' Sponsorship
MediaDailyNews, Wayne Friedman - Friday, January 17, 2014
After a decade-long-plus run, "American Idol" has lost one of its maj ...
- Smithfield Foods Renews Deal With Petty Motorsports
Marketing Daily, Karl Greenberg - Wednesday, January 15, 2014
"I love racing," says Smithfield CEO Larry Pope, who grew up ...
- Civic Is One More Thing To Love About Today
Marketing Daily, Karl Greenberg - Wednesday, January 8, 2014
In the process of arguing that there are, in fact, things ...
- Hyundai Touts Luxury Cars At PGA Champs
Marketing Daily, Karl Greenberg - Monday, January 6, 2014
In Maui, players had access to the Equus, the Genesis sedan a ...
- Jillian Michaels Partners With Curves
Marketing Daily, Tanya Gazdik - Sunday, January 5, 2014
Curves International, Inc. has teamed up with "Biggest Loser" trainer Jillian Michae ...
- El Rey Signs GM Product Integration Deal
MediaDailyNews, Erik Sass - Wednesday, December 18, 2013
El Rey Network, a new cable network targeting young Hispanic adults wi ...
- Social Media Marketing Upstages Display Marketing
Online Media Daily, Gavin O'Malley - Wednesday, December 18, 2013
Social media marketing continues to grow and mature -- and it's doi ...
- Foot Locker Extends Partnership With NBA
Marketing Daily, Karl Greenberg - Monday, December 16, 2013
The sports retailer will continue as the title partner of the Fo ...
- NPR Kicks Off Major Digital Transformation
Online Media Daily, Gavin O'Malley - Monday, December 16, 2013
Aided by $17 million in fresh grants, NPR is embarking on ...
- Eukanuba Aims To Engage Dog Show Fans
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2013
"No other dog show has offered this interactive capability so we're expecti ...
- 'Mob City' Anchored By 3 Big Sponsors
MediaDailyNews, Wayne Friedman - Tuesday, December 3, 2013
TNT's upcoming limited drama series, "Mob City," will be supported by thr ...
- A&E Simulcasts 'Bonnie & Clyde' On 3 Nets, Cross-Promotion
MediaDailyNews, Wayne Friedman - Tuesday, November 19, 2013
A+E Networks will air another major historical miniseries, "Bonnie & Clyde," th ...
- ROI Measurement For Sponsorships Found Lacking
MAD, Steve McClellan - Monday, November 18, 2013
The ANA Report finds "middling" satisfaction as one-third of marketers say th ...
- North American Sports Media Rights Forecast To Hit $17B By 2017
MediaDailyNews, Wayne Friedman - Thursday, November 14, 2013
No doubt giving more worries to those multichannel TV channel distributors, ...
- Goodyear Straps On Skis With USSA
Marketing Daily, Karl Greenberg - Tuesday, November 5, 2013
The Goodyear Tire & Rubber Company has signed up a sponsorship de ...
- Samsung, LeBron Re-Team
Marketing Daily, Aaron Baar - Tuesday, October 29, 2013
As the NBA Season gets underway, Samsung and LeBron James have reteam ...
- Association Spending To Reach $572 Million
Marketing Daily, Tanya Gazdik - Tuesday, October 29, 2013
Lifetouch, Goldman Sachs and Nestle are the most active sponsoring brands. Elev ...
- Samsung, NBA Partner For Cross-Platform Sponsorships
Online Media Daily, Mark Walsh - Monday, October 28, 2013
Samsung's got a basketball jones. The U.S. arm of the Korean electroni ...
- Taco Bell And NBA Expand Partnership
Marketing Daily, Karlene Lukovitz - Friday, October 18, 2013
Taco Bell and the National Basketball Association have extended their partnership f ...
- Taco Bell And NBA Expand Partnership
MediaDailyNews, Karlene Lukovitz - Thursday, October 17, 2013
Taco Bell and the National Basketball Association have extended their partnership f ...
- Brooks' Run Happy Island To Rock 'n' Roll Marathons
Marketing Daily, Karl Greenberg - Wednesday, October 9, 2013
The on-site program comprises a 30,000-square-foot exhibition that includes a faux volcan ...
- Bravo's 'Top Chef' Signs 4 Major Integrated Sponsors
MediaDailyNews, Wayne Friedman - Tuesday, October 1, 2013
Bravo's big food show "Top Chef" has signed up four major on-scre ...
- Brands Sponsor Words Of Good
Marketing Daily, Aaron Baar - Thursday, September 26, 2013
"A lot of people talk about [improving the world] online, but th ...
- Saks Brings On 'Scandal'-ous Fashion Event
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2013
In addition to a launch party, the promotion will feature in-store event ...
- Sir Martin, Moderator-In-Chief
MAD, Steve McClellan - Tuesday, September 24, 2013
The WPP CEO drew a standing-room only crowd at an Advertising We ...
- New York Life Extends Sports Sponsorships
MediaDailyNews, Fern Siegel - Friday, September 20, 2013
New York Life extended its professional football, basketball, hockey, Southeastern Conference colle ...
- Clear Channel Bows iHeartRadio Festival
MediaDailyNews, Erik Sass - Friday, September 20, 2013
Clear Channel Entertainment and Media is hosting its third annual iHeartRadio Mus ...