- GroupM, Alloy Strike Program Development Deal
Online Video Daily, Steve McClellan - Monday, September 23, 2013
The partners will develop and distribute two web series targeted to 1 ...
- Cause Marketing Getting Back On Track
Marketing Daily, Aaron Baar - Thursday, September 19, 2013
"Some [companies] may have gotten a little skittish, significantly in the latt ...
- Chevy Partners With Weather Channel For Next-DHeroes
Marketing Daily, Karl Greenberg - Monday, September 16, 2013
Chevrolet has begun a new program with The Weather Company around t ...
- Ford, Coca-Cola Heat Up Vegas With NASCAR
Raw, Karl Greenberg - Friday, September 20, 2013
NASCAR After The Lap sponsored by Ford and Coca-Cola will return ...
- Pivot Strikes Sponsorship Deal With Monster Worldwide, Targets Millennials
MediaDailyNews, Wayne Friedman - Monday, September 16, 2013
Pivot, the new TV network for young viewers, has struck a sponsorsh ...
- Barclays Center And Honda Odyssey Partner For Venue's Anniversary
Raw, Karl Greenberg - Friday, September 13, 2013
With the anniversary of Brooklyn's Barclays Center rolling around on Sept. 2 ...
- Zippo Partners With Concert App
Marketing Daily, Karl Greenberg - Thursday, September 12, 2013
Zippo has made itself the lighter of rock concerts. The company th ...
- Brands Activate For Mega-Fight
Marketing Daily, Karl Greenberg - Friday, September 6, 2013
The promoters have taken the fighters to 11 cities, with the crow ...
- Honda Drives 'X Factor' As Sponsor
MediaDailyNews, Wayne Friedman - Friday, September 6, 2013
There will be a major shift in one of the bigger ...
- Nissan Returns To The Heisman House
Marketing Daily, Karl Greenberg - Friday, August 30, 2013
The NCAA football season is here, and you know what that mean ...
- TWC To Sponsor U.S. Open
MediaDailyNews, Wayne Friedman - Friday, August 23, 2013
Time Warner Cable will become a multiyear sponsor of the U.S. Op ...
- UrbanDaddy Orchestrates 4-City Promo Tour, Via Mini Pacemans
Online Media Daily, Gavin O'Malley - Wednesday, August 21, 2013
Can't find a cab in New York City, this week? As ...
- Pepsi, MTV Team To Showcase Katy Perry
Marketing Daily, Karlene Lukovitz - Tuesday, August 20, 2013
Perry will perform "Roar," her already-released single from the album (which ...
- StubHub Gains Naming Rights At FedEx Field
MediaDailyNews, David Goetzl - Monday, August 19, 2013
As professional sports stadiums look to attach brands to seemingly as ma ...
- Corona Sponsors Marc Anthony U.S. Tour
Marketing Daily, Tanya Gazdik - Monday, August 12, 2013
Corona Extra and pop singer Marc Anthony are coming together for t ...
- Fox Sports 1 Names Charter Advertisers
MediaDailyNews, David Goetzl - Monday, August 12, 2013
Ford, Geico and Yum Brands will take on launch sponsor roles wi ...
- CNet To Debut XCAR, Audi Exclusive Launch Sponsor
VidBlog, Gavin O'Malley - Tuesday, August 6, 2013
CNet this week is launching XCAR -- a premium video brand f ...
- Yahoo, NBC Team To Develop Sports Shows Cross-Platform
Online Media Daily, Gavin O'Malley - Tuesday, July 30, 2013
Rival competition for a share of the sports media market is pushi ...
- LinkedIn Extends Sponsored Updates To All Advertisers
Online Media Daily, Mark Walsh - Tuesday, July 30, 2013
A week after announcing the launch of Sponsored Updates, LinkedIn is extendi ...
- Esurance Expands Tennis Marketing
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Esurance is rolling out another tennis-focused marketing campaign including a TV spo ...
- Anheuser-Busch Tops In Sponsorships
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Sponsorship spending on fairs, festivals and annual events is expected to tot ...
- 'Business Insider' Gives Advertiser Veto Power Over 'Future Business' Edit
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 26, 2013
When Business Insider introduced a sponsored section last November called "The Futu ...
- P&G Partners With The WNBA
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
P&G and The Women's National Basketball Association (WNBA) are partnering around ...
- Hulu To Debut Original Animated Series 'Awesomes'
Online Media Daily, Fern Siegel - Friday, July 19, 2013
Hulu is busy promoting the site's highly anticipated animated series "The Awesom ...
- Infiniti Rolls With F1, With Vettel At The Wheel
Marketing Daily, Karl Greenberg - Wednesday, July 17, 2013
"He's not just a 'pretty face'," says Infiniti's Andreas Sigl -- " ...
- Kia Sponsors Blogalicious
Marketing Daily, Karl Greenberg - Tuesday, July 16, 2013
Kia Motors has signed on as a sponsor of Blogalicious, a multicultur ...
- Major Sponsors Return To Back Univision's 'Premios Juventud'
MediaDailyNews, David Goetzl - Tuesday, July 16, 2013
A quartet of sponsors are returning to Univision's youth awards show lat ...
- Esurance Extends U.S. Open Tennis Sponsorship
Marketing Daily, Tanya Gazdik - Monday, July 8, 2013
Esurance has extended and expanded its sponsorship of the U.S. Open. T ...
- Outdoor Rolls Out 'Ridge Reaper'
MediaDailyNews, David Goetzl - Monday, July 8, 2013
Another show with Under Armour on the top line is rolling o ...
- Coca-Cola Campaign Celebrates Mexican Soccer Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Other elements of the campaign include "Plaza Coca-Cola," a year-round events progr ...