Ford, Coca-Cola Heat Up Vegas With NASCAR

NASCAR After The Lap sponsored by Ford and Coca-Cola will return to Las Vegas for the fifth consecutive year. The event adorns NASCAR’s annual celebration of its season, NASCAR Sprint Cup Series Champion’s Week. 

This year it takes place at the Pearl Palms Concert Theater inside the Palms Casino Hotel on Dec. 5. The event features all 12 Chase for the NASCAR Sprint Cup drivers who will hang with fans and do some impromptu performances and QAs. 

The effort includes a sweepstakes, "After The Lap," which can be entered at until Nov. 17. The organization says it's the biggest giveaway ever for the sweepstakes, providing two winners an all-inclusive VIP trip for them and a guest to NASCAR After The Lap and either one trip to the 2014 Coca-Cola 600 at Charlotte Motor Speedway or one trip to the 2014 Ford Ecoboost 400 at Homestead-Miami Speedway, per NASCAR's marketing organization. One winner will win a 2014 Ford F-150 Tremor.

Said Tim Duerr, motorsports marketing manager for Ford Racing. “The NASCAR After The Lap Sweepstakes continues to provide Ford with a great avenue to engage with fans…this sponsorship delivers results to Ford on many levels.”     

Tickets for the event will go on sale September 16 and are priced at $20 apiece. All ticket sale proceeds benefit The NASCAR Foundation.

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