
Another
show with Under Armour on the top line is rolling out on the Outdoor Channel. The series follows big game hunter Jason Carter and a crew as they go on hunting expeditions in western North America.
“Under Armour Presents Ridge Reaper” joins “Buck Commander Protected by Under Armour” on the network line-up. The latter, which debuted last year, features Willie
Robertson of “Duck Dynasty” fame. On the hit A&E show, Robertson and family members can be seen wearing Under Armour gear.
“Buck Commander” stars also include
Major Leaguer Adam LaRoche and Ryan Langerhans.
Neither Under Armour show has a prime-time position, with “Ridge” episodes premiering Monday at 11 p.m. and “Buck”
airing on Saturday mornings.
Under Armour has an extensive hunting line with camouflaged jackets, sweatshirts and other products.
Outdoor Channel was recently taken over by
sports entrepreneur Stan Kroenke, thwarting a potential merger with the Sportsman Channel. Outdoor Channel said it is launching 12 news series in the third quarter, including hunting show Swarovski
Optik Quests,” which has appeared on Sportsman.
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