- Arm & Hammer Grabs A Bat And Ball With MLB Deal
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2014
Church & Dwight says it will activate against the partnership with nationa ...
- Quicken Loans Adds PGA To Portfolio
Marketing Daily, Tanya Gazdik - Monday, March 24, 2014
AT&T's sponsorship deal, begun at the tournament's inception in 2007, was throu ...
- Dodge Hits The Road With Cars And Trucks
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
The company says it is using the "Dodge Power Rallye Tour," whi ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- 'USA Today,' Yahoo Strike Sports Content Deals
MediaDailyNews, Erik Sass - Wednesday, March 19, 2014
Sports video is a perennial favorite for advertisers trying to connect wi ...
- Northwestern Mutual Bets Big On NCAA Sponsorship
MAD, Larissa Faw - Monday, March 17, 2014
The firm's media shop, Publicis Groupe's Spark, helped orchestrate the package, whi ...
- Dole Squish'ems Teams With Soccer's Chastain, AYSO
Marketing Daily, Karlene Lukovitz - Tuesday, March 18, 2014
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has bui ...
- Brewers Boycott St. Paddy's Parades Over Gay Rights
Marketing Daily - Top of the News, Thom Forbes - Monday, March 17, 2014
Diageo's Guinness brand yesterday joined Sam Adams and Heineken in withdrawing sponsorsh ...
- Toyota Backs Hispanicize Event In Miami
Marketing Daily, Karl Greenberg - Wednesday, March 12, 2014
The automaker, like most, has boosted spend against the growing Hispanic mark ...
- 'Cosmos' Draws Samsung, Chrysler As U.S. Sponsors
MediaDailyNews, Wayne Friedman - Wednesday, March 12, 2014
"Cosmos: A Spacetime Odyssey", Fox's 13-part science series that is also runni ...
- Chevrolet Rolls Out Beats Music At SXSW
Marketing Daily, Karl Greenberg - Friday, March 7, 2014
Chevrolet is in its fifth year as a "Super Sponsor" at SX ...
- Cox Media's Austin American-Statesman Launches Mobile App @SXSWi
Show Daily, Laurie Sullivan - Friday, March 7, 2014
Cox Media Group's local news outlet, Austin American-Statesman, released a mobile entertainme ...
- Kraft Drink Brands Back Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 6, 2014
MLS on Friday is launching a multi-year sponsorship deal with Capri S ...
- Doritos' Lady Gaga SXSW Campaign
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 6, 2014
Are you headed to South by Southwest (SXSW) at the Austin Conventi ...
- Heineken, W+K Seek Filmmakers Via Twitter
MAD, Larissa Faw - Tuesday, March 4, 2014
A winner will be green-lighted to produce a very short film th ...
- Chipotle Cooks Up Homegrown MLS Deal
Marketing Daily, Karl Greenberg - Monday, March 3, 2014
The keystone component is a national grassroots youth soccer program culminating, duri ...
- Visa Makes Olympics Sponsorship Count
Marketing Daily, Tanya Gazdik - Sunday, February 23, 2014
Olympics marketing is worth the investment of both time and money, Vi ...
- Opera Unveils Sponsored Data Packages
Mobile Marketing Daily, Mark Walsh - Friday, February 21, 2014
Opera Software in 2012 introduced a service called Web Pass for mobi ...
- Aquto Platform To Power AT&T Sponsored Data Ads
Mobile Marketing Daily, Mark Walsh - Thursday, February 20, 2014
When AT&T introduced its Sponsored Data program last month-allowing marketers to cov ...
- Olympians Go 'Native' With Sponsored Tweets From Athletes
Mobile Marketing Daily, Steve Smith - Tuesday, February 18, 2014
As part of their sponsorship package, some athletes are contracted to po ...
- Blue Diamond Runs Multimedia Olympics Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Blue Diamond ran TV spots and in-program features during nationally televised US ...
- NBC's 'Fallon' Launches With GE Deal
MediaDailyNews, Wayne Friedman - Friday, February 14, 2014
NBC's "The Tonight Show Starring Jimmy Fallon" will launch with a maj ...
- Sprint Shows NBA Players Off The Court
Marketing Daily, Aaron Baar - Tuesday, February 11, 2014
"Fans have told us they were interested in getting to know playe ...
- Singing The Blues: Fox Cancels 'X Factor'
MediaDailyNews, Wayne Friedman - Saturday, February 8, 2014
Fox has cancelled "The X Factor" after three seasons -- the on ...
- Horizon, Clear Channel Ink $100 Million Deal
MAD, Steve McClellan - Thursday, February 6, 2014
Horizon Media and Clear Channel Communications have signed a $100 million, multi-ye ...
- Toyota Picks Up Huge Daytona Sponsorship
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
The multi-year partnership makes Toyota the first "Founding Partner" at Daytona. ...
- Pre-Olympics Survey Finds Sponsor Awareness Spotty
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
They were given the option of saying they didn't know. Fully 4 ...
- AT&T Hails Olympians Through New App
Marketing Daily, Aaron Baar - Monday, February 3, 2014
Via the new app, dedicated digital site and video booths at even ...
- GMC Takes Sierra To Broadway, Beyond For Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 28, 2014
General Motors' GMC truck brand may not be advertising in the Sup ...
- Stoli Burnishes LGBT Cred
MediaDailyNews, Erik Sass - Monday, January 27, 2014
One of the best-known brands with strong Russian links, Stolichnaya, is taki ...