- Stella Artois Becomes Wimbledon's First Beer Sponsor
Around the Net In MAD London, Sean Hargrave - Tuesday, May 13, 2014
Stella Artois is to become Wimbledon's first beer sponsor in a de ...
- Hyundai To Tout Genesis And Sonata At FIFA
Marketing Daily, Karl Greenberg - Thursday, May 8, 2014
Steve Shannon, VP marketing of Hyundai Motor America, tells "Marketing Daily" th ...
- Labour Mulls Booze Sports Ban And Junk Food Watershed
Around the Net In MAD London, Sean Hargrave - Wednesday, May 7, 2014
According to a leaked document, the Labour Party is considering a maj ...
- IPG's Jack Morton Acquires Genuine Interactive
MAD, Steve McClellan - Tuesday, May 6, 2014
The IPG sponsorship and event marketing agency said the acquisition would ...
- Kimberly-Clark's U By Kotex Saves The Undies
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
The campaign includes a 30-second spot in which a veritable ticker-tape para ...
- TalkTalk Renews 'The X Factor' Sponsorship In GBP30m Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, May 6, 2014
TalkTalk has renewed its sponsorship of "The X Factor" with a n ...
- Bauer Drives Chrysler 200 In Fox's '24: Live Another Day'
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Chrysler will do in-show integration; media exclusivity in key episodes; season-long placeme ...
- Acura Back For Coffee Refill With Seinfeld
Marketing Daily, Karl Greenberg - Wednesday, April 30, 2014
The deal means Acura, which has backed the show exclusively for t ...
- Sponsors Drop Clippers Protesting Owners' Remarks
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 29, 2014
Even as the players on the Los Angeles Clippers left their logo-emblazon ...
- Gurbaksh Chahal Denies Hitting His Girlfriend 117 Times
Mediapsssst, Richard Whitman - Monday, April 28, 2014
But the RadiumOne founder doesn't deny hitting her. Chahal was fired ...
- AT&T Powers Tribeca Film Fest With 'Film For All' Campaign
MAD, Larissa Faw - Thursday, April 17, 2014
Tribeca Film Festival Sponsor AT&T and creative agency Partners + Napier N ...
- MasterCard Renews Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, April 17, 2014
MasterCard kicked off its renewal of its worldwide partnership with Ruby Wor ...
- Dos Equis Joins Eclectic Tough Mudder Sponsors
Marketing Daily, Tanya Gazdik - Wednesday, April 9, 2014
"You just can't quantify the value that comes with connecting our fa ...
- MediaCom Tackles Industry Weak Link: Measuring Sponsorship ROI
MAD, Steve McClellan - Tuesday, April 8, 2014
The agency, led by its MediaCom Sport unit, has launched a n ...
- Nissan, Chevrolet Inaugurate Global Soccer Programs
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
Nissan global has also signed on as sponsor of the Rio 20 ...
- Heineken Taps Snapchat For 13th Coachella
MAD, Larissa Faw - Friday, April 4, 2014
This year, Heineken's sponsorship is the biggest yet with the debut ...
- Little League Swings Social Bat; Dons Oakley As Sponsor
Marketing Daily, Sarah Mahoney - Friday, April 4, 2014
And for every uploaded memory, Little League is then donating $1 ...
- Bulleit Bourbon Gets Behind First Time Fest
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
Bulleit Bourbon, Diageo's small-batch brand is getting in front of the le ...
- United Airlines Partners With Tribeca Film Fest
Marketing Daily, Tanya Gazdik - Sunday, April 6, 2014
United Airlines is sponsoring this year's Tribeca Film Festival, which will inclu ...
- FA Supports England Sponsors With Second-Screen World Cup Initiative
Around the Net In MAD London, Sean Hargrave - Friday, April 4, 2014
The FA is to support England team sponsors with second-screen initiatives ...
- Knowing The Real-Time Marketability Of Athletes Will Lead To A Lot Of Sleeping Around
RTBlog, Tyler Loechner - Friday, April 4, 2014
The madness of March is over, but the NCAA basketball tournament rol ...
- Coke and Pepsi Lock Horns To Find Out If Only Fifa Sponsors Get Some Football Love This Summer
London Blog, Sean Hargrave - Thursday, April 3, 2014
It's Coke vs Pepsi -- and this time it's personal! Attention duri ...
- Coca-Cola Advises Brands 'Real-Time' Marketing On Social Media To Ride The World Cup Wave
Around the Net In MAD London, Sean Hargrave - Wednesday, April 2, 2014
To get the most bang for the buck from a huge eve ...
- AT&T Creates Digital Tribute To Support Boston Marathon, One Fund Boston
Bay State Blog, Val Brickates Kennedy - Wednesday, April 2, 2014
With the first anniversary of the Boston Marathon bombings fast approaching, eve ...
- In Mobile Basket, Saatchi Scrambles Faberge Eggs
Marketing Daily, Sarah Mahoney - Tuesday, April 1, 2014
"Egg hunts are centuries old. But the app we designed, using Nomi ...
- Sapient Signs With Boston Red Sox
Marketing Daily, Karl Greenberg - Monday, March 31, 2014
The partnership will launch on opening day at Fenway Park, April ...
- Brands Tempted To Support International Football Through New Nations League
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
International football is seeking to emulate the success of the Champions Leag ...
- Hyundai Snaps Up Another Golf Match
Marketing Daily, Karl Greenberg - Thursday, March 27, 2014
The automaker gets to be at a match that brings in t ...
- Teva Leverages Bonnaroo For Social Traction
Marketing Daily, Sarah Mahoney - Wednesday, March 26, 2014
"With our Originals line, we target a mindset rather than a demographic ...
- Arm & Hammer Grabs A Bat And Ball With MLB Deal
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2014
Church & Dwight says it will activate against the partnership with nationa ...