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TalkTalk Renews 'The X Factor' Sponsorship In GBP30m Deal

TalkTalk has renewed its sponsorship of "The X Factor" with a new three-year GBP30m deal as Simon Cowell and Cheryl Cole return as judges later in the year. The deal is widely being seen as a sign of confidence in the show, whose last series saw a dip in ratings. The Guardian estimates that the television exposure the brand receives through sponsorship idents is worth roughly GBP30m at rate card and that TalkTalk also gets knock-on association benefits, including the show's tour and mobile auditions.

Read the whole story at The Guardian »

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