- Canon, PGA Tour Extend Marketing Pact
Marketing Daily, - Tuesday, November 27, 2007
Extending its support for professional golf, Canon U.S.A., Inc., has renewed i ...
- Front-Line Clout: A-B's Ponturo Heads To Madison Avenue
MediaDailyNews, David Goetzl - Tuesday, November 27, 2007
One of sports marketing's most influential executives ever--Anheuser-Busch's Tony Ponturo--is relocating fr ...
- Verizon Teams With NHL To Offer Video Alerts
Online Media Daily, - Tuesday, November 27, 2007
Verizon Wireless and the National Hockey League have teamed up to off ...
- Bob-And-Weave: NBC Flexes NFL Schedule
MediaDailyNews, David Goetzl - Monday, November 26, 2007
The NFL's plan to give NBC a "flex scheduling" option to ensu ...
- Packed Stadium: Only 2 Spots Remain For Super Bowl
MediaDailyNews, David Goetzl - Monday, November 26, 2007
With only two more spots to fill between now and Feb. ...
- Specter Fights FCC Over NFL Net
Around the Net In Media, William Spain - Wednesday, November 21, 2007
Sen. Arlen Specter is fighting a possible adoption of Federal Communications Commissi ...
- MSG, Fox Sign Deal To Air Rangers, Knicks Games
MediaDailyNews, David Goetzl - Wednesday, November 21, 2007
It happens as often as either the Knicks (34 years) or Range ...
- Hellmuth Promoted At NBA Entertainment
Marketing Daily, - Tuesday, November 20, 2007
Steve Hellmuth has been promoted to EVP/operations and technology for NBA Entertainmen ...
- NFL Gives Sunday To Fox
MediaDailyNews, Wayne Friedman - Tuesday, November 20, 2007
Fox grabbed a rare Sunday night victory--all coming from a big N ...
- Salesgenie Returns To Super Bowl Ad Lineup
MediaDailyNews, David Goetzl - Monday, November 19, 2007
With word that Fox is nearing the goal line for a Sup ...
- Verizon Offers NFL 'Extra' On TV, Online
MediaDailyNews, David Goetzl - Friday, November 16, 2007
For the second year in a row, subscribers to both Verizon's tel ...
- NFL Network Promotes Thursday Night Football
Around the Net In Media, William Spain - Thursday, November 15, 2007
As it tries to boost interest in its Thursday night games, t ...
- As Strike Darkens Broadway, Nets Dangle Ticket Swap
Marketing Daily, Karl Greenberg - Thursday, November 15, 2007
[Sports] The New Jersey NBA team is taking advantage of a we ...
- Super Bowl Scores: Only 2 Spots Remain
MediaDailyNews, David Goetzl - Wednesday, November 14, 2007
The whistle has just about blown on sales for the Super Bo ...
- America Channel Cuts Deal With Comcast
Around the Net In Media, William Spain - Thursday, November 8, 2007
America Channel will be in the regional sports network arena starting wi ...
- NBC Swaps Sunday Night Games, Patriots Eye Perfect Season
MediaDailyNews, David Goetzl - Wednesday, November 7, 2007
NBC has swapped games for "Sunday Night Football" on Nov. 18--inserting t ...
- New Sports Network Loops Athletes In With Brands
Online Media Daily, Tameka Kee - Monday, November 5, 2007
The sports-focused Loop'd Network has gone live--with Monster Energy, Oakley, Pacific Sunwe ...
- FedEx, NBA Pact Points Up Their Internationality-ness
Marketing Daily, Karl Greenberg - Friday, November 2, 2007
[Sports] "When FedEx created this alliance, we were the only ones th ...
- CBS Looks To Big NFL Payday For Patriots-Colts
MediaDailyNews, Wayne Friedman - Friday, November 2, 2007
CBS is commanding one of the heftiest 30-second commercial prices ever f ...
- More Sponsors Line Up For New York City Marathon
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
The New York Road Runners Club -- which owns the NYC Marath ...
- ESPN To Air NBA Games On TV, Web
MediaDailyNews, David Goetzl - Wednesday, October 31, 2007
In the latest example of what could lead to so-called "cable bypass ...
- Champion Red Sox To Grace Wheaties Box
Marketing Daily, - Tuesday, October 30, 2007
General Mills will issue a special-edition commemorative package honoring the 2007 M ...
- A Whole New Ballgame
OMMA Magazine, Gaetano Pollice - Thursday, November 29, 2007
Whip out the body paint and break out the pork rinds, spor ...