- Blimpie Rolls Out Menu Line For 'Healthy, Active Lifestyles'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
Blimpie is introducing what it calls "The Lighter Stuff," a six-item li ...
- EA Sports Campaign Taps Football Stars, Fans
Marketing Daily, Aaron Baar - Tuesday, July 20, 2010
To launch the 11th iteration of its NCAA Football game, EA Spor ...
- First Learnings From The World Cup
Marketing: Sports, Ove Haxthausen - Tuesday, July 20, 2010
Every brand is unique, and sponsorship objectives differ from one to anothe ...
- Who Goes Bowling?
Marketing Daily, - Monday, July 19, 2010
Top 10 DMAs in which reside adults who went bowling in t ...
- Did the World Cup Score for Web Video?
VidBlog, Steve Smith - Monday, July 19, 2010
Late last week Akamai announced that World Cup Soccer helped drive substanti ...
- NFL Kicks Tires, Renews Deal With Bridgestone For Five Years
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
...
- Aon Manchester United Jersey Unveiled In Chicago
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
...
- Sports Leagues Face Lower-Rated All-Star Events -- But Advertisers Still Come To Play
TV Watch, Wayne Friedman - Thursday, July 15, 2010
Major League Baseball's All-Star game seems to matter less each year f ...
- George Steinbrenner: Marketing Bully and 'Game-Changer'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
Rich Thomaselli collects some colorful descriptors -- irascible, cantankerous, monster -- ...
- ESPN Pulls Sardonic LeBron Spot
MediaDailyNews, David Goetzl - Tuesday, July 13, 2010
While ESPN is often tongue in cheek when it runs its "Th ...
- ESPN, FIFA Big Winners In World Cup Coverage Online
Online Media Daily, Mark Walsh - Tuesday, July 13, 2010
ESPN got into a spat with CBS Sports last month when ...
- Facing The Future: LPGA Seeks Next Marketing Maven
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 13, 2010
Paula Creamer, who won the 2010 U.S. Women's Open, is vying wi ...
- Gooooaaaal! Marketing Lessons After The Hype
Marketing Daily, Barry Finkelstein - Tuesday, July 13, 2010
Even the most ardent soccer novice can admire the sports marketing success ...
- Not Just A Fun Place To Stay: 'Y' Rebrands
Marketing Daily, Aaron Baar - Monday, July 12, 2010
Designing a new brand platform for a 160-year-old organization is no ea ...
- Visa Congratulates South Africa On World Cup
Marketing Daily, - Monday, July 12, 2010
Visa, which was one of the official sponsors of the just-concluded FI ...
- What Do We Charge Now?
Marketing: Sports, Jon Last - Tuesday, July 13, 2010
Find enough at a premium price point, and you may be ab ...
- SI.com, Turner Form Sales Partnership
MediaDailyNews, David Goetzl - Monday, July 12, 2010
In a corporate synergy move that could signal how difficult it ...
- Name Game: Fox Sports Espanol Rebrands As Fox Deportes
MediaDailyNews, Wayne Friedman - Monday, July 12, 2010
Fox Sports En Español will become more efficient with its new netwo ...
- truTV To Carry First 4 NCAA Tournament Games
MediaDailyNews, David Goetzl - Monday, July 12, 2010
The NCAA has tried to offer some balance for what effectively wi ...
- ACC, ESPN Sign 12-Year Mega-Deal
Around the Net In Media, Fern Siegel - Sunday, July 11, 2010
The Atlantic Coast Conference and ESPN have announced a 12-year multimedia-rights agreemen ...
- Versus' Tour de France Ratings Cycle Up
MediaDailyNews, Wayne Friedman - Friday, July 9, 2010
Ratings for the three-week Tour de France race are up 16% f ...
- LeBron James' Heat Shoots 7.3 Rating
MediaDailyNews, Wayne Friedman - Friday, July 9, 2010
ESPN said LeBron James' "Decision" -- that he is leaving the Clevela ...
- Adidas Scores As Controversy Mounts Over Its World Cup Ball
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
It was showman George M. Cohan -- that's Cohan with an " ...
- Landon Donovan: The Road To Armstrong Goes Through Hamm
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
U.S. soccer star Landon Donovan is doing okay, as far as endorsemen ...
- Verizon Sponsors Soccer Final House Parties
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2010
"The house party fits nicely into Verizon's FiOS marketing plan because i ...
- Championships Spike Tennis.com Web, Mobile Traffic
MediaDailyNews, - Thursday, July 8, 2010
Per Nielsen, Tennis.com recorded more than 27 million pageviews during the combin ...
- World Cup Trumps Wimbleton Ratings
Around the Net In Media, Fern Siegel - Thursday, July 8, 2010
Wimbledon seemed like an afterthought this year, given the attentiion the Wor ...
- How Much Of This Is Bun-In-Cheek?
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
Professional eating, as the sport is called -- and in case y ...
- Running Picks Up Steam In Winded Economy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 7, 2010
Could be, if Amy Martinez' report has legs, that all those form ...
- Siegel To Sales Chief For Fox Sports Nets
MediaDailyNews, David Goetzl - Tuesday, July 6, 2010
Todd Siegel, the longtime head of sales at Fox's dedicated motor spor ...