- MSG: Stock Rises As Knicks Nab Stoudemire
MediaDailyNews, David Goetzl - Tuesday, July 6, 2010
Fans of the New York Knicks may have mixed views on t ...
- Sponsors Stand By Lance Armstrong Following New Allegations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
...
- Versus Gears Up For Armstrong's Final Tour de France
Around the Net In Media, Fern Siegel - Monday, July 5, 2010
The 2010 Tour de France will mark the last time Lance Armstro ...
- Ford Re-ups Sponsorship Of Ironman For Edge
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
Ford says its involvement with Ironman pays off. The company says th ...
- The Rise Of 3D: How Sports Drives The New Economy
Marketing: Sports, John Rowady - Tuesday, July 6, 2010
For now, 3D is a novelty for early adopters. But, if t ...
- Does Coke Know Something About LeBron That We Don't?
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
Barry Janoff reports the beverage giant has launched a sweepstakes with i ...
- Foxwoods Brands Boston Breakers Soccer
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
...
- 2K Sports Spends Summer On Hockey Tour
Marketing Daily, - Thursday, July 1, 2010
The company has commissioned a custom-designed RV rigged with game gear ...
- U.S. Viewing Scores World Cup Record
MediaDailyNews, Wayne Friedman - Thursday, July 1, 2010
U.S. viewing of the World Cup soccer event has reached all-time reco ...
- DirecTV Debuts 3D Channels With Sports, Movies
MediaDailyNews, Wayne Friedman - Thursday, July 1, 2010
Adding to its lineup of 3D channels, DirecTV launched three 3D channe ...
- Nissan, RadioShack Join Tour De France Sponsor Roster
Around the Net In Brand Marketing, Nina Lentini - Thursday, July 1, 2010
When the Tour de France begins on Saturday, Nissan and RadioShack wi ...
- Mountain Dew Extends Label Art Effort
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
"There's definitely a consistency between the DEWmocracy and Green Label efforts ...
- Visa Finds Success With FIFA Social Media
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2010
To drive additional interest, Visa is holding a promotion on the YouTu ...
- Nintendo Takes On World Cup With Wii Summer Games
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Barry Janoff writes that Nintendo is going up against the World C ...
- 'Rush' Job: NFL, Nickelodeon Team For Series
MediaDailyNews, David Goetzl - Tuesday, June 29, 2010
Viacom and the NFL will debut a series of animated shorts th ...
- Sports Leagues That Nix Instant Replay Risk Losing Fans -- And Credibility
TV Watch, Wayne Friedman - Wednesday, June 30, 2010
Sports organizations like FIFA, the worldwide soccer organization, have been against usi ...
- No Effort Too Small In Coca-Cola's Largest-Ever Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
As part of its largest-ever marketing campaign ever, across 160 countries, Coca-Co ...
- The Future Of Sports Content Online
Marketing: Sports, David Nemetz - Tuesday, June 29, 2010
As the sports content category undergoes significant changes, the winners and lose ...
- ESPN Launches Summer X Games Campaign
MediaDailyNews, Karl Greenberg - Monday, June 28, 2010
ESPN is launching a new campaign today as it prepares for t ...
- USA/Ghana Match Breaks TV Record
MediaDailyNews, Wayne Friedman - Monday, June 28, 2010
Nielsen confirmed that final ratings of Saturday's USA-Ghana soccer match make ...
- Who Goes Bowling?
Marketing Daily, - Monday, June 28, 2010
Top 10 DMAs in which reside adults who went bowling in t ...
- Wheels of Fortune: Versus' Tour de France Nets Bigger Ad Packages
MediaDailyNews, Wayne Friedman - Friday, June 25, 2010
Building on a vast improvement in ratings of a year ago, Vers ...
- Web Caught Up In World Cup Mania
Online Media Daily, Mark Walsh - Friday, June 25, 2010
You know soccer has hit the big time in the U.S. wh ...
- General Mills' Wheaties Fuels Ironman Triathlon
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
General Mills said it has signed a deal making its Wheaties Fu ...
- Nissan, Lance Armstrong Ride Hand-In-Hand
Marketing Daily, Karl Greenberg - Thursday, June 24, 2010
The effort for the car, which goes on sale in late fal ...
- ESPN Names Sponsors, SNL's Meyers For ESPY
MediaDailyNews, David Goetzl - Thursday, June 24, 2010
Castrol, which had prominent on-field signage during the World Cup this wee ...
- How Adidas Is Fighting To Win World Cup Battle Of The Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
In a Q&A with Barry Janoff, Adidas' soccer brand manager Molly Maixn ...
- Nike Cites Strategy In Reporting Its Strength
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2010
"I said a year ago that Nike is not a 'wait a ...
- Who Watches The Belmont Stakes?
Marketing Daily, - Wednesday, June 23, 2010
The Top 10 DMAs in which reside adults who watched the Belmo ...
- Widow Of Pro Wrestler Sues WWE, The McMahons
Marketing Daily, - Tuesday, June 22, 2010
"In the 11 years since Owen's tragic and avoidable death, I ha ...