- Subway Sponsors Little League Charity Tour
Marketing Daily, - Tuesday, June 22, 2010
During the tour, baseballs designed by Little Leaguers are autographed by celebritie ...
- Telemundo To Carry NFL Game in September
MediaDailyNews, David Goetzl - Tuesday, June 22, 2010
Telemundo will capitalize on its position within NBC Universal to carry ...
- Nike Swings Corporate Deal With McEnroe
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
...
- Adidas Says World Cup Already A Winner
Marketing Daily, Sarah Mahoney - Tuesday, June 22, 2010
"All of the investment the big-name brands have made in the la ...
- Pro Sports In Vegas: Gambling Or Strong Bet?
Marketing: Sports, Barry Janoff - Tuesday, June 22, 2010
Mickey Mantle and Willie Mays were retired from baseball in 1983 wh ...
- Tiger's Lost Endorsements Cost IMG $4.6 Million In 2009
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
CNBC sports business reporter Darren Rovell got his hands on a confidenti ...
- Progressives' Sponsorship Puts A New Spin On Bike Rally
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
...
- Kia Turning Attention To Digital, Mobile
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
VP/Marketing Michael Sprague notes that 39% of users of Cars.com accessed mobi ...
- NBC To Broadcast Rugby World Cup
MediaDailyNews, - Friday, June 18, 2010
The Rugby World Cup will be broadcast on U.S. network television f ...
- Lakers Beat Celtics, NBA Slam Dunks Finals Ratings
MediaDailyNews, Wayne Friedman - Friday, June 18, 2010
The Los Angeles Lakers beat their archrival Boston Celtics to win t ...
- Pepsi Uses Sports To Drive Refresh Project
Around the Net In Brand Marketing, Thom Forbes - Friday, June 18, 2010
Barry Janoff talks to Jeff Dubiel, Pepsi vp-sports marketing, about the company ...
- Regional Sports Nets Hit Ad, Affiliate Home Run
MediaDailyNews, David Goetzl - Wednesday, June 16, 2010
The Yes Network continued to overwhelm all other regional sports networks (RSN ...
- Spanish Lessons: Univision Vs. ESPN.com Live Online
VidBlog, John Capone - Thursday, June 17, 2010
Even here in a country where more people know the name ...
- Police Arrest Two Women Over Ambush Marketing At World Cup
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
South African police yesterday arrested two women they charged with organizing ...
- ESPN Pushes 3-Screen Approach, But TV Still King
MediaDailyNews, Wayne Friedman - Tuesday, June 15, 2010
ESPN isn't just about all screens all the time; it's about conte ...
- Mobile DO Drives U.S. Open Campaign
MediaDailyNews, Erik Sass - Tuesday, June 15, 2010
If you live in New York or Chicago, chances are you wi ...
- Hyundai Sees Big Future In World Cup Soccer
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
"I really think we are at the cusp," says Chris Perry, ...
- BMW, Oracle In Same Boat: Charting The Future Of America's Cup
Marketing: Sports, Ove Haxthausen - Tuesday, June 15, 2010
The idea of a car brand sponsoring sailing activities seems counterintuitive. A ...
- U.S. Viewers Loved World Cup Opening Match
MediaDailyNews, David Goetzl - Monday, June 14, 2010
Viewership for the U.S.' opening game of the World Cup on Saturd ...
- ITV's World Cup Gaffe Results In Fans Missing England's Goal
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
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- Audi, IPad Offered Peek Into Le Mans Race
Marketing Daily, Karl Greenberg - Friday, June 11, 2010
Doug Clark, general manager of social media and marketing for Audi, tel ...
- Nike Victorious In Early Rounds
Around the Net In Brand Marketing, Thom Forbes - Friday, June 11, 2010
USA Today, Brand Republic Nike's "Write the Future" soccer ad that launch ...
- Pujols, Pettitte Show Skin, Soft Side For Dove Care + Men
Around the Net In Brand Marketing, Thom Forbes - Friday, June 11, 2010
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- Denny's Pumps Up Social Media Efforts Amid Troubles
Marketing Daily, Karlene Lukovitz - Thursday, June 10, 2010
From a marketing standpoint, it's interesting to note that the company ...
- Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN ...
- NHL Blackhawks Earns Best Cup Ratings
MediaDailyNews, Wayne Friedman - Thursday, June 10, 2010
The best TV viewing Stanley Cup game in 36 years went ...
- Online Video Gets Us In (And Around) The World Cup
VidBlog, Steve Smith - Friday, June 11, 2010
I will admit it up front that I know zip about socce ...
- AT&T Charges For ESPN 3D, Comcast, DirecTV Offer Gratis
MediaDailyNews, David Goetzl - Wednesday, June 9, 2010
Breaking from competitors, AT&T will charge customers $10 a month to g ...
- ESPN, StubHub Team On Mobile Ticketing
Online Media Daily, - Wednesday, June 9, 2010
ESPN has partnered with ticket resale marketplace StubHub to launch a n ...
- Strasburg Makes Mark On Field, Now Comes The Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
Pitcher Stephen Strasburg struck out 14 players, won the game in h ...