- Papa John's Becomes Official Pizza Service Of NFL
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
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- Disney Is Said To Be Closing Most Of Its ESPN Zone Restaurants
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
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- Mets, Jets Cable Channel May Use Local Sportscasters
Around the Net In Media, Fern Siegel - Tuesday, June 8, 2010
SNY, the Mets' cable channel, is in talks with local stations abo ...
- Hungry To Show Team Support
Marketing Daily, Robert Passikoff - Wednesday, June 9, 2010
Nothing says "Go Team" like eating a reasonable facsimile of your favori ...
- Detroit Tigers' Galarraga: Pitch Perfect Or Not?
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
"I think the guy has more PR potential now that this uniq ...
- I Have Met The Fan/ Customer And They Are NOT Us!
Marketing: Sports, Jon Last - Tuesday, June 8, 2010
Savvy sports marketers need to not only measure brand affinity within ...
- Beckham Meets Obi-Wan In Adidas Star Wars Ad
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
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- Aegis Unveils 'Team Epic,' Fuses Event And Experiential Marketing With Digital Media And Research
MediaDailyNews, Joe Mandese - Monday, June 7, 2010
Aegis Media today will unveil Team Epic, a new event and experienti ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- VW Contest Targets Soccer Fan Passion
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
The automaker will air a series of vignettes and three 30-second ...
- Chicagoland Speedway Wants To Land LeBron James
Marketing Daily, - Thursday, June 3, 2010
What will James get in return? Rust writes, "You will be giv ...
- EA Predicts Spain Victory Over Brazil In World Cup
Marketing Daily, - Thursday, June 3, 2010
The company also predicts the first team to be eliminated will ...
- NBA, Fathead Launch Sweepstakes
Marketing Daily, - Wednesday, June 2, 2010
The grand prize includes a portable hoop, 15 basketballs and an accompanyi ...
- Chrysler's Dodge Runs Rock n' Roll Marathons
Marketing Daily, Karl Greenberg - Wednesday, June 2, 2010
In what may be a first for a sponsorship of this kin ...
- Foxwoods Casino, WNBA's New York Liberty Ink Deal
Marketing Daily, - Wednesday, June 2, 2010
The Foxwoods name and logo will appear on the front of t ...
- Gretzky Signed For Wii Hockey Game
Marketing Daily, - Wednesday, June 2, 2010
In addition, NHL Slapshot will also include a new hockey stick controll ...
- Everlast Asks Fans, 'What Do You Fight For?'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 2, 2010
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- Goal! WorldBand Airs World Cup In Various Languages
MediaDailyNews, David Goetzl - Tuesday, June 1, 2010
Before the World Cup kicks off June 11 in South Africa, WorldBa ...
- Lessons Learned From Action Sports
Marketing: Sports, Jim Spinello - Tuesday, June 1, 2010
The summer is one of the busiest seasons of the sports yea ...
- Mercedes Signs Global, Multi-Platform Partnership With Federer
Around the Net In Brand Marketing, Thom Forbes - Friday, May 28, 2010
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- Conan, NCAA Put Turner In Big Leagues
Around the Net In Media, Fern Siegel - Friday, May 28, 2010
David Levy, president of Turner Broadcasting sales, distribution and sports, discussed t ...
- KitchenAid To Sponsor Senior PGA
Marketing Daily, - Thursday, May 27, 2010
The KitchenAid sponsorship will begin with the 2011 Senior PGA Championship, ...
- Bridgestone Gets NHL Winter Classic For 5 Years
Marketing Daily, Karl Greenberg - Wednesday, May 26, 2010
"The key is that it's truly a North American partnership, because ...
- Shanks Joins Fox Sports As President
MediaDailyNews, David Goetzl - Wednesday, May 26, 2010
Eric Shanks, who brought a drama about football to DirecTV and overs ...
- Extended Wear: Bridgestone Drives NHL Partnership
MediaDailyNews, Karl Greenberg - Wednesday, May 26, 2010
Bridgestone has signed a five-year deal extending its relationship with the Nation ...
- NBA Using Logos, Including Edible Ones, To Create Buzz
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
The National Basketball Association has signed licensing deals with companies to p ...
- Wheaties Honors Dale As He's Inducted Into NASCAR Hall Of Fame
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
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- Hulk Hogan Files Suit Against Cocoa Pebbles Maker
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
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- ESPN, ABC 'Celebration' For World Cup Opening
MediaDailyNews, David Goetzl - Tuesday, May 25, 2010
ABC, which will feature the World Cup final on July 11, wi ...
- World Cup Mascots: Borderline Offensive, Oddly Mincing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
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