- Supreme Court Blanks The NFL, 9 to 0
Marketing Daily, Sarah Mahoney - Monday, May 24, 2010
"It's a very narrow ruling and doesn't impact the entire licensing business ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Fouling FIFA Will Get You A Red Card
Marketing: Sports, Barry Janoff - Tuesday, May 25, 2010
With the U.S. seeking to host the World Cup in either 20 ...
- Tennis Channel Signs With Google TV Ads
MediaDailyNews, Wayne Friedman - Monday, May 24, 2010
Google TV Ads, its TV advertising selling system, has added Tennis Chann ...
- Upfront: Turner Quiet On March Madness, But Envisions Big Returns
MediaDailyNews, David Goetzl - Friday, May 21, 2010
What was upfront week's biggest upset? Perhaps how little Turner talked ...
- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- T-Mobile Hosts 'Futbol' Promotion
Marketing Daily, - Wednesday, May 19, 2010
T-Mobile USA is giving away 2,010 soccer-themed and cash prizes as pa ...
- Yahoo Ramps Up World Cup Coverage
Online Media Daily, Mark Walsh - Wednesday, May 19, 2010
Counting on a huge global audience online for what's billed as t ...
- Would A Boxer By Any Other Name ...
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
In a world of alphanumeric brands, where even hip hop artists ha ...
- ESPN Creates Ad Agency, Greater Collaboration With Marketers
MediaDailyNews, David Goetzl - Tuesday, May 18, 2010
ESPN is forming an in-house ad agency: ESPN CreativeWorks. Among its goa ...
- ESPN Launches Local Sports Apps For iPhone
Online Media Daily, Mark Walsh - Tuesday, May 18, 2010
ESPN Tuesday introduced five sports and news applications for the iPhone a ...
- T-Mobile Adds Bill Walton, Rick Barry To NBA Effort
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
The telecom's "$5 add a line" campaign is now a family affa ...
- Avoid The Wrongs Of Rights Activation
Marketing: Sports, Ove Haxthausen - Tuesday, May 18, 2010
If you are going to invest in sponsorship rights, you need ...
- MSG Stock Jumps If Knicks Sign LeBron James
MediaDailyNews, David Goetzl - Friday, May 14, 2010
A stock price may jump when a new CEO joins the compan ...
- Who Likes Major League Baseball?
Marketing Daily, - Friday, May 14, 2010
Top 10 DMAs in which reside adults who are very, somewhat ...
- Fenway Hires Chin For VP Sales Position
Marketing Daily, - Wednesday, May 12, 2010
Fenway Sports Group (FSG), a sports marketing agency that handles everything fr ...
- Comcast, DirecTV To Air ESPN 3D Casts
MediaDailyNews, David Goetzl - Wednesday, May 12, 2010
Comcast has a deal to make ESPN 3D available to its subscribe ...
- Hispanic Marketing Giant Henry Cardenas Goes The Extra Step
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
Melissa Harris writes that event promoter Henry Cardenas is one of tho ...
- Visa Intros FIFA World Cup App
Marketing Daily, - Tuesday, May 11, 2010
Available through social media channels including Facebook, the application helps users crea ...
- U.S. Men's Soccer Uniform Reflects Our National Indifference
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 11, 2010
New uniforms for the men's U.S. National soccer team betray a not-so-subt ...
- Subway And Bud Light Back College Rugby
Marketing Daily, - Monday, May 10, 2010
Subway Restaurants and Anheuser-Busch's Bud Light are sponsoring the first-ever USA 7 ...
- Chevy Goes To Bat With 3D IPad Game
Marketing Daily, Karl Greenberg - Monday, May 10, 2010
Chevrolet is extending its involvement in baseball as a marketing platform f ...
- Listening To AND Asking The Customer
Marketing: Sports, Jon Last - Tuesday, May 11, 2010
At the risk of further propagating the sound byte society, I'd mainta ...
- Top Tennis Pros Become Fatheads
MediaDailyNews, - Monday, May 10, 2010
Fathead, a sports and entertainment graphic products company, serves up the dramat ...
- Tecate Contest Leverages Passions For Soccer
Marketing Daily, Karl Greenberg - Friday, May 7, 2010
Although the program is based in the U.S., the focus is t ...
- Belle Tire Mobile Program Lifts Sales
Marketing Daily, - Thursday, May 6, 2010
Belle Tire recently added a mobile component to its traditional media bu ...
- Captain Morgan, 'Maxim' Host Birthday Bashes
Marketing Daily, - Thursday, May 6, 2010
In addition to Captain Morgan Original Spiced Rum and Lime Bite cockta ...
- Mass Media Pick Up Complaints About Pampers Dry Max Diapers
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Consumer complaints about rashes purportedly caused by Procter & Gamble's new Pampe ...
- Gatorade Takes High School Athletes Through G-Series Paces
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
...
- 2KSports Awards $1 Million To MLB Game Player
Marketing Daily, - Wednesday, May 5, 2010
Game maker 2KSports has awarded 24-year-old Wade McGilberry of Semmes, Ala. ...