Visa Intros FIFA World Cup App

  • May 11, 2010
Visa is helping soccer fans plan their 2010 FIFA World Cup viewing with the Visa Match Planner, a new social media application.

Available through social media channels including Facebook, the application helps users create customizable viewing schedules, organize match viewing parties, chat with friends, track scores and obtain offers from merchants such as the "FIFA Official Store" on

It will be available in four languages and be customized for each of the 32 qualified countries. The application is the latest extension of Visa's first-ever global FIFA-themed marketing campaign, "Go Fans," which was introduced globally in February.--Tanya Irwin

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