- Thwapr Powers Mobile Video Service For NHL's Coyotes
Online Media Daily, Mark Walsh - Monday, April 26, 2010
The NHL season may be drawing to a close, but mobile vid ...
- EA Announces Madden Football Cover Athlete
Marketing Daily, - Thursday, April 22, 2010
In an annual rite of spring (along with the NFL Draft), Electron ...
- NHL Expands Social Networking
Marketing Daily, Karl Greenberg - Thursday, April 22, 2010
The National Hockey League has launched the next phase of its long-te ...
- NCAA Shoots Deal With CBS, Turner
MediaDailyNews, David Goetzl - Thursday, April 22, 2010
Turner and CBS will share the NCAA basketball tournament under a n ...
- Microsoft, WNBA Deal Puts Bing Logo On Player Jerseys
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
In what could be the most impactful marketing deal in recent U. ...
- NBC: U.S. Open Ends In Prime Time
Around the Net In Media, Fern Siegel - Wednesday, April 21, 2010
CBS' big Masters ratings weren't lost on NBC. The network will a ...
- Fenway Sports Group Promotes Execs
Marketing Daily, - Tuesday, April 20, 2010
Fenway Sports Group, a sports marketing firm and sister company to t ...
- Back In The Game: How Much Else Should You Ask An Athlete For?
Marketing: Sports, Ove Haxthausen - Tuesday, April 20, 2010
Time and again, celebrity scandals show the risks associated with having sta ...
- Golfsmith: Improve Your Game ...Guaranteed!
Marketing Daily, Sarah Mahoney - Friday, April 16, 2010
Specialty retailer Golfsmith, based in Austin, Tex., is looking to lure mo ...
- PepsiCo, Microsoft Team For Soccer Advergame
Marketing Daily, Aaron Baar - Friday, April 16, 2010
The companies will promote the game through the Windows properties, as we ...
- Sponsors Lace Up Shoes for N.Y. Half Marathon
Marketing Daily, - Thursday, April 15, 2010
Lady Speed Stick has signed on as the first-ever presenting sponsor ...
- Subway Taps Celebs for Twitter Promo, TV Spots
Marketing Daily, Karlene Lukovitz - Thursday, April 15, 2010
Between April 14 and April 27, a "Tweet to Eat" promotion ...
- Mundial Upgrades: New Online Sports Net, Digizines
MediaDailyNews, Fern Siegel - Thursday, April 15, 2010
The Mundial Group is on a tear. First, the 10-year-old Latino spor ...
- FIFA Cracks Down On Ambush Marketing, Small Vendors
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 15, 2010
Ambush marketing seems to be a recurring problem at major sports eve ...
- FIFA Promotion, With Film, Is ESPN's Largest
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
ESPN's "One Game Changes Everything" platform for promoting its coverage of t ...
- NHL Cup Sponsorship Up 20%
MediaDailyNews, - Thursday, April 15, 2010
The economy may still be on the ice for some - b ...
- Q&A: Nivea's Marketing Strategy Is More Than Skin Deep
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
Nicolas Maurer, vp-marketing for Beiersdorf, chats with Barry Janoff about how Niv ...
- Gatorade's Target Broadening As New Products Roll Out
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
Gatorade is hoping to reverse its precipitous 15.5% volume decline last ye ...
- Izod Sponsors IndyCar Sweepstakes*
Marketing Daily, - Monday, April 12, 2010
Izod, already the official title and apparel sponsor of the Izod IndyC ...
- Mickelson Win Pays Off Big for Callaway
Marketing Daily, Sarah Mahoney - Monday, April 12, 2010
"The impact of his win is just enormous for our brand," Bri ...
- Cubs Bring Coals To Newcastle
Marketing Daily, Steve Lundin - Tuesday, April 13, 2010
Real Cubs fans don't need no stinkin' marketing campaign. ...
- LG Canada Inks NHL Deal With Eye To U.S.
Marketing Daily, Aaron Baar - Monday, April 12, 2010
Hockey, more than any other televised sport, seems to benefit most fr ...
- Tena Hires 'Grandma Luge' As Spokesperson
Marketing Daily, Tanya Gazdik - Monday, April 12, 2010
The campaign, with the tagline "Be Tenacious," includes a partnership with Healthywomen.or ...
- Engage Fans With A New Kind Of 'Community'
Marketing: Sports, Jon Last - Tuesday, April 13, 2010
For today's fans, guarantees mean providing a welcome and consistent escape fr ...
- Kobe Bryant Billboard Comes Down After Community Complaints
Raw, John Capone - Tuesday, April 13, 2010
A mural painted on the side of a building in New Yo ...
- Tecate Weighs In for Mayweather Vs. Mosley
Marketing Daily, - Saturday, April 10, 2010
Tecate is launching its promotional program for the "Who R U Picking ...
- Tip Off: Bacardi Inks NBA Sponsorship Deal
Marketing Daily, David Goetzl - Monday, April 12, 2010
Bacardi will also attach its brand to the NBA's summer league a ...
- Nike Ad Left Viewers Confused, Skeptical
Marketing Daily, Wayne Friedman - Monday, April 12, 2010
If the aim of Nike's new ad featuring Tiger Woods was ...
- Y&R, FSN Create Client-Sponsored Shows
MediaDailyNews, Fern Siegel - Friday, April 9, 2010
Young & Rubicam has joined with Fox Sports Net to develop ...
- Fans Fore-Gave: Masters Grabs Biggest Cable Telecast To Date
MediaDailyNews, Wayne Friedman - Friday, April 9, 2010
There was plenty of interest from golf fans when Tiger Woods play ...