Izod Sponsors IndyCar Sweepstakes*

April 12, 2010

Izod, already the official title and apparel sponsor of the Izod IndyCar Series, is launching a Race to the Party sweepstakes. The lucky winner gets an all-inclusive package for four to attend the largest and fastest one-day sporting event in the world, the Indianapolis 500.

Phillips-Van Heusen Corp., which owns the Izod brand, says it is running the sweepstakes along with its new TV campaign, six TV spots starring Marco Andretti (U.S.), Tony Kanaan (Brazil), Dan Wheldon (England), and IZOD sponsored driver, Ryan Hunter-Reay (U.S.), "as they compete out of their cars and off of the race track by means of yacht, wakeboard, waverunner, motorbike and helicopter, showcasing their passion for The Pursuit of Fast."--Sarah Mahoney

Editor's note: This brief was amended to take out an earlier reference to NASCAR.

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2 comments about "Izod Sponsors IndyCar Sweepstakes*".

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Mark Founds from Trone, April 13, 2010 at 7:43 a.m.
This isn't a NASCAR Sweepstakes--IZOD is the title sponsor of the IndyCar Series, a totally different type of racing and sanctioning body who stage the Indianapolis 500 as mentioned in the article.
NASCAR is stock car racing; IndyCar is open wheel. While NASCAR is the commercially-dominant form of racing in the US today, it's unfortunate that IndyCar's identity gets confused by the mainstream press, because its product is quite good.
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Steve Barnes, April 13, 2010 at 9:48 a.m.

This is like saying sign up for a McDonald's sweepstakes at Burger King.