- Yahoo: 'Uber Fans' Are Where The Money Is
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
"This represents a significant opportunity for advertisers to leverage the increase ...
- Will Nike Spot Featuring Earl Woods Be Gone Tomorrow?
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
A black-and-white Nike ad featuring the paternalistic voice of Tiger Woods' deceas ...
- N.Y. Marathon Effort Runs For The Money
Marketing Daily, Karl Greenberg - Wednesday, April 7, 2010
The new campaign with a new tag-line, "I'm in. We're in," launch ...
- Brands Fail To Master Golf's 'Super Bowl,' Leave Millions On Media Table
MediaDailyNews, Joe Mandese - Thursday, April 8, 2010
When Tiger Woods and the rest of the professional golfers take ...
- Return Of The Wayward Woods Brand
Marketing Daily, Robert Passikoff - Wednesday, April 7, 2010
At the first 400-yard drive, a good deal of his past transgressio ...
- EA Debuting Tiger Woods PGA Tour Game
Marketing Daily, Aaron Baar - Tuesday, April 6, 2010
EA Sports will not have a presence during television coverage of t ...
- Woods Hopes Sponsors Will Give Him A Second Chance
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
Barry Janoff focuses on Tiger Woods' comments about his relationships with t ...
- ESPN: NY Site Makes Strong Ad Debut
Around the Net In Media, Fern Siegel - Monday, April 5, 2010
The launch of local sports site ESPN New York is company's stronge ...
- Study Finds MLB Tied With NFL In Loyal Fans
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
Brand Keys president Robert Passikoff says the Yankees do a good j ...
- New No. 1 Sport In The U.S. -- Soccer?
Marketing: Sports, John Rowady - Tuesday, April 6, 2010
It may happen sooner than you think. My bet is that ...
- NBC Sports Shuffles Exec Deck
Online Media Daily, Gavin O'Malley - Monday, April 5, 2010
Kevin Monaghan, SVP of business development for NBC Sports, is taking ...
- Social Media as Scandal-O-Meter: The Tiger Woods Case Study
The Social Graf, Erik Sass - Tuesday, April 6, 2010
I've always prided myself on not giving a darn about celebrity infidelitie ...
- Coke's Powerade Backs FIFA Championships
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
The integrated global campaign includes interactive videos where consumers get to sha ...
- 'Global Golf Post' Masters Interactive Connection
MediaDailyNews, Fern Siegel - Friday, April 2, 2010
Digital publishing provider Texterity has teamed with Global Golf Post, ...
- ESPN3 Ready To Take The Field
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 2, 2010
ESPN3.com is expected to debut Sunday night, reports paidContent. First up wi ...
- Media Buys: Target Political Parties Via Sports
MediaDailyNews, Wayne Friedman - Wednesday, March 31, 2010
Media plans can have pinpoint political reach. Now, media buyers who wa ...
- Nike Shoots New Tiger Woods Spot
Marketing Daily, - Monday, March 29, 2010
According to TMZ, Nike has been working on a new TV sp ...
- Brand Lessons From The Court
Marketing Daily, Sharon Napier - Monday, March 29, 2010
Syracuse University fans are in mourning. That is the power of ...
- How To Get The Most Out Of Local Sports Content
Marketing: Sports, Dave Finocchio - Tuesday, March 30, 2010
To be successful in this digital media age, you need to ...
- espnW Focuses On Women's Sports
MediaDailyNews, David Goetzl - Monday, March 29, 2010
As Laura Gentile and fellow ESPN executives batted around ideas for pocke ...
- FedEx Launches B-to-B NASCAR Promo
Marketing Daily, - Friday, March 26, 2010
FedEx has launched a program called "FedEx Race Time Promotion" wherein sma ...
- NHL, HP Prep Photostore Launch
Marketing Daily, - Friday, March 26, 2010
The National Hockey League has partnered with HP to launch the N ...
- Chevy Extends Deal With Fishing Tourneys
Marketing Daily, - Friday, March 26, 2010
Minneapolis-based fishing-tournament organization FLW Outdoors reports that GM's Chevrolet division has extend ...
- Fortified Waters, Sports Drinks Show Greatest Decline
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
The beverage category declined 3.1% in volume in 2009 -- the seco ...
- 'WSJ' Revamps Sports Focus
Around the Net In Media, Fern Siegel - Wednesday, March 24, 2010
The Wall Street Journal's New York sports section will assign beat reporte ...
- NBA Stretches Adidas Deal To Include Europe
Marketing Daily, Karl Greenberg - Wednesday, March 24, 2010
Until now, Adidas has owned that distinction everywhere but Europe. But, starti ...
- After A Century, Coke Inks New MSG Deal
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
This time around, however, Coca-Cola and its brands get a range ...
- Citibank, Radio Disney Host Citi Field Event
Marketing Daily, - Monday, March 22, 2010
Citibank hosted a kid's day at Citi Field in New York. T ...
- La Dolce Vita Coming To Madison Square Garden
Marketing Daily, - Monday, March 22, 2010
Buonitalia SpA, the Rome-based governmental agency responsible for promoting, internationalizing, and safeguardi ...
- Jim Beam, ESPN Launch Multichannel Partnership
Marketing Daily, Karlene Lukovitz - Monday, March 22, 2010
While Beam will continue some select, sport-specific sponsorships/marketing (such as its hospitali ...