- Hoopla Over March Madness Marketing
Marketing: Sports, Barry Janoff - Tuesday, March 23, 2010
If you are a company not officially affiliated with the National Collegia ...
- ESPN Swings Back In PR One-Upmanship, Announces 3D TV Baseball Event For July
MediaDailyNews, David Goetzl - Friday, March 19, 2010
The self-touted "Worldwide Leader in Sports" seems determined to hold that tit ...
- NCAA March Madness On Demand Video Sees Big Jumps
Online Media Daily, Gavin O'Malley - Friday, March 19, 2010
For CBS, March's NCAA Division I Men's College Basketball Championship has lo ...
- MSG Delivers First 3D Hockey Telecast
MediaDailyNews, David Goetzl - Thursday, March 18, 2010
Icing ESPN and Comcast, a New York-area network will become the fir ...
- KeyBank Sponsors Snuggies Promo
Marketing Daily, - Tuesday, March 16, 2010
Developed by KeyBank's agency, Cleveland-based Adcom, the March 5 event was promot ...
- Do Consumers' Actions Speak Louder Than Their Words?
Marketing: Sports, Ove Haxthausen - Tuesday, March 16, 2010
While consumers may think they are indifferent to Olympic sponsorships, their behavio ...
- Masters To Tee-Off In 3D
MediaDailyNews, David Goetzl - Monday, March 15, 2010
Augusta National Golf Club, hidebound to tradition in many ways, has stru ...
- Firm Predicts App "Gold Rush"
MoBlog, Mark Walsh - Tuesday, March 16, 2010
Has the world gone app happy? Yes, according to an updated foreca ...
- ESPN Creates Saturday Feature Block For ABC
MediaDailyNews, David Goetzl - Friday, March 12, 2010
ESPN is debuting a Saturday programming block next month on ABC, frustrati ...
- Bathroom TV Breaks? Too Much To Do During TV Viewing
TV Watch, Wayne Friedman - Monday, March 15, 2010
Now, in a more time-shifted and more-digital TV world, we're adding mo ...
- Declines Slow In Athletic Shoe Market
Marketing Daily, - Thursday, March 11, 2010
Sales in the athletic footwear market fell 1.4% in 2009, reports t ...
- Olympic Update
Online Media Daily, George Simpson - Thursday, March 11, 2010
Thanks to the Nielsen Company, we learn that the TV audience f ...
- Yahoo's Rivals.com Accused Of Poaching Writers, Misdirecting Searches To Start New Site
Online Media Daily, Wendy Davis - Wednesday, March 10, 2010
The defunct sports publisher Fan Action has sued Yahoo's Rivals.com for $ ...
- Report: Fans Gearing Up For March Madness, Ready To Watch Online
Online Media Daily, John Capone - Wednesday, March 10, 2010
Get the boss button ready. A survey found that 44% of tho ...
- P&G Extends 'Thank You Mom' Program
Marketing Daily, Tanya Gazdik - Tuesday, March 9, 2010
P&G will also donate one U.S. dollar to Team USA -- ...
- Shaun White Designing Skateboarding Shoe For Target
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 9, 2010
Target yesterday announced that snowboarder Shaun White and his brother, Jesse, a ...
- The Lamp Post Revisited
Marketing: Sports, Jon Last - Tuesday, March 9, 2010
Here is what we all need to remember when thinking about measuri ...
- Fenway Extends Boston Sports Radio Alliance
MediaDailyNews, David Goetzl - Monday, March 8, 2010
The Fenway Sports Group, owned by the Boston Red Sox but involv ...
- Who Watched the Olympic Athletes?
Research Brief, Jack Loechner - Tuesday, March 9, 2010
According to The Nielsen Company, the TV audience for the Winter Olympi ...
- Tequila Patrón Expands Le Mans Sponsorship
Marketing Daily, - Thursday, March 4, 2010
Under the expanded presenting sponsorship, the brand's long list of exposure opportuniti ...
- Big Ten Network Kicks Off 'Icon' Series
MediaDailyNews, David Goetzl - Thursday, March 4, 2010
Keith Jackson, whose voice was synonymous with college football, is coming o ...
- Pac-10 Hires Danette Leighton As Marketing Pooh-Bah
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 4, 2010
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- ESPN's Triple Threat: XP Measures Cross-Media
MediaDailyNews, Wayne Friedman - Wednesday, March 3, 2010
ESPN will be launching a cross-platform research effort, ESPN XP, in t ...
- MLB.com At Bat 2010 Hits It Out Of The App Store
Online Media Daily, Mark Walsh - Wednesday, March 3, 2010
Baseball's Opening Day may still be a month away, but fans a ...
- The Customer Is Always Right? Not At The St. Croix Falls Cinema
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
An expletive-laced response to a theater-goer's legitimate gripes about her Saturday-night-at-the-movies experien ...
- Pacquiao, Mayweather Fights Spawn Promotions
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
What would have been the biggest fight in recent years won't happ ...
- Madness: Infiniti Partners With NCAA Basketball
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
The automaker says that, as part of the program, it will crea ...
- South Africa, CMO Council Team On Branding
Marketing Daily, Karlene Lukovitz - Monday, March 1, 2010
As the first project in its new GeoBranding Center, the CMO Counc ...
- Olympics -- Slapshot In The Arm For The Peacock Network?
Marketing: Sports, Larry Mann - Tuesday, March 2, 2010
All in all, I think you would argue that these games ha ...
- Gatorade Dumps Woods But Continues Support Of Foundation
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
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