- LeBron's Heat Nets TNT Best NBA Ratings
MediaDailyNews, Wayne Friedman - Wednesday, October 27, 2010
The debut of big NBA star LeBron James with the Miami He ...
- Dorel Recreation, Manufacturer of Schwinn and Cannondale, Names Colle+McVoy AOR
Online Media Daily, John Capone - Wednesday, October 27, 2010
Dorel Industries Recreation and Leisure division, makers of Schwinn, Cannondale and oth ...
- Knicks Reach Out, Seeking a Connection To Disillusioned Fans
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
...
- Time Warner Puts ESPN Channels Online
Around the Net In Media, Fern Siegel - Tuesday, October 26, 2010
Time Warner Cable customers who have ESPN and have Internet service wi ...
- Prilosec Enlists NFL Players In Heartburn Defense
Marketing Daily, Tanya Gazdik - Tuesday, October 26, 2010
"The campaign provides an inside look at the NFL's toughest blockers a ...
- 1800 Tequila Signs Marketing Deal With N.Y. Knicks
Marketing Daily, - Tuesday, October 26, 2010
As part of the marketing partnership, 1800 Tequila branding will be ...
- Nike, LeBron James Address 'Controversy Head-On'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
In a move that was controversial in some quarters -- notably tho ...
- Cuervo Promotes Games With Spitzer, MLB
Marketing Daily, Karlene Lukovitz - Monday, October 25, 2010
"While it is Halloween weekend and we expect most people to co ...
- Doritos, EA Give Madden New Dimension
Marketing Daily, - Monday, October 25, 2010
Through the promotion, specially marked bags of Doritos Cool Ranch and Nac ...
- Volvo Goes East As Conference Sponsor
Marketing Daily, - Monday, October 25, 2010
Volvo is reaching out to "social media influencers" at the 16 B ...
- Why Marketers Love To Run The ING NYC Marathon
Marketing: Sports, Barry Janoff - Tuesday, October 26, 2010
For title sponsor ING; principal sponsors including Asics, Continental Airlines, Foot Locke ...
- Vibram's Five-Toed Running Shoe Making A Splash
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
Maybe you've seen someone wearing the Vibram Five Fingers (www.vibramfivefingers.com) running sh ...
- NBA Season Starts; Brands Already At Play
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
Emilio Collins, SVP global marketing and partnerships for the league, says: " ...
- Final Buzzer Sounds For Starbucks, Magic Johnson Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, October 22, 2010
Starbucks has taken full ownership of Urban Coffee Opportunities, a rare 50/ ...
- GameStop Gives NASCAR PowerUp
Marketing Daily, - Thursday, October 21, 2010
GameStop is promoting the national rollout of its PowerUp Rewards loyalty progr ...
- NHL Scores Hat Trick With Twitter
Online Media Daily, Augie Ray - Friday, October 22, 2010
The NHL is leveraging digital media in many ways to produce benefi ...
- When 'Two Behind' In TV Sports Means 'Behind On Commercials'
TV Watch, Wayne Friedman - Friday, October 22, 2010
Are sports on TV becoming more like a TV reality show? That ...
- Why Edwards' Avon Alliance Makes Scents
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
Carl Edwards, one of NASCAR's top drivers, signs a deal to crea ...
- Rejection By NBA Gives New Shoes Even Greater Bounce
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
...
- Dunkin' Donuts Inks Deal With Celtics Guard
Marketing Daily, Karl Greenberg - Wednesday, October 20, 2010
Dunkin' Donuts has signed a deal to make Celtics All-Star guard R ...
- Vizio Tackles Rose Bowl Sponsorship
Marketing Daily, David Goetzl - Thursday, October 21, 2010
ESPN has cut a second deal that changes the lineup for t ...
- Skechers Adds Malone, Abdul-Jabbar To Lineup
Marketing Daily, - Wednesday, October 20, 2010
The Manhattan Beach, Calif.-based shoe marketer says the ads are part ...
- Q&A: Kia's Tim Chaney Eyes 4-Point Play
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
"In the beginning of our relationship with the NBA a few yea ...
- EA Sports Expands Vision Of Mixed Martial Arts
Marketing Daily, Aaron Baar - Tuesday, October 19, 2010
A 30-second television spot that made its debut this week showcases t ...
- MLB On A Mission With Steve Nash, Serena Williams, Mia Hamm
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 19, 2010
Baseball has signed a deal with Mission skincare products, whose co-founders a ...
- ESPN to Web Simulcast, Make Pay TV Online Gatekeeper
Around the Net In Media, Fern Siegel - Tuesday, October 19, 2010
Walt Disney Co.'s ESPN will begin streaming its sports channels online ...
- Kia Extends Its Sponsorship Of The NBA
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
The company's activities start with the Kia NBA Tip-Off '10, where t ...
- Madison Square Garden Launches Collectibles
Marketing Daily, - Monday, October 18, 2010
Madison Square Garden and Steiner Sports Collectibles are partnering for a seri ...
- How Sponsorships Rise To The Top Of The Digital Media Selling Process
Marketing: Sports, Brian Grey - Tuesday, October 19, 2010
Ultimately, the success of the collaboration between a brand and publisher ...
- Visa Launches New TV, Digital Media
Marketing Daily, Tanya Gazdik - Friday, October 15, 2010
The spots feature the "Never Miss a Super Bowl Club," a gro ...