- Nike Digging In For 2012 Olympic Battle Vs. Adidas
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 10, 2010
Adidas may be the official sportswear partner of the London Organizing Committ ...
- Q&A: 'Marketing Daily' Hits the Marathon, Sort Of
Marketing Daily, Karl Greenberg - Monday, November 8, 2010
Among the participants in the ING New York City Marathon was Marketi ...
- Under Armour Signs Tom Brady To Multi-Year Deal
Marketing Daily, - Monday, November 8, 2010
The three-time Super Bowl champion will appear in various in-store and advertisi ...
- Build Fan/Customer Loyalty With A '2C2R' Approach
Marketing: Sports, Jon Last - Tuesday, November 9, 2010
Regardless of the specifics of your own marketing efforts towards best customer ...
- Discover Becomes NHL Official Partner
MediaDailyNews, - Monday, November 8, 2010
The National Hockey League has named Discover as an official partner ...
- Horrow Goes Beyond the '$coreboard'
MediaDailyNews, David Goetzl - Monday, November 8, 2010
The 30-year-old "Nightly Business Report" on PBS is moving into a n ...
- Q&A: Why NHL, Orange Bowl, ESPN Find 'It Pays To Discover'
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
Since August, Discover Financial Services has significantly ramped up its sports marketi ...
- SB Nation Scores Series C Funding
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 8, 2010
Sports-centric blog network SB Nation just secured $10.5 million in a Seri ...
- NHL Inks Discover Card As Its Roster Grows
Marketing Daily, Karl Greenberg - Sunday, November 7, 2010
The deal extends Discover's limited involvement in hockey. Discover also can devel ...
- Hyundai Grabs A 9-Iron For Big PGA Sponsorship
Marketing Daily, - Thursday, November 4, 2010
Hyundai Motor is applying its "Big Voices in Big Places" strategy ...
- Marathon Sponsors Expand Into New Categories
Marketing Daily, Karl Greenberg - Thursday, November 4, 2010
Among the new sponsors is Subway, whose most famous customer, Jared Fog ...
- Tecate Backs 'Pac'-d Month of Boxing
Marketing Daily, Karl Greenberg - Thursday, November 4, 2010
The timing is good for Mexican beer brand Tecate -- as mo ...
- 'Hello, Peggy? This Is Lou Holtz and Bobby Bowden'
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 4, 2010
Discover Card's clueless customer service rep "Peggy" will soon be hearing fr ...
- Dole Plans Rose Parade Float, Sweeps
Marketing Daily, - Wednesday, November 3, 2010
Themed "Living Well in Paradise," the float will celebrate the "aloha spir ...
- Kick-Start: Football Again Trounces Baseball
MediaDailyNews, David Goetzl - Tuesday, November 2, 2010
Final ratings for Sunday's NFL-World Series competition show the NFL crushing baseba ...
- Ad-Free: ESPN On TV Everywhere
MediaDailyNews, Wayne Friedman - Tuesday, November 2, 2010
Looking for a commercial on ESPN through Time Warner's new TV Everywhe ...
- Topps Seeks Top Baseball Card From Among 100 Since 1952
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 2, 2010
To help celebrate its 60th anniversary, Topps is soliciting votes to fi ...
- JetBlue, MasterCard Offer Deal If Jets Win Super Bowl
Marketing Daily, - Monday, November 1, 2010
If the New York Jets win the "2010 Football Championship" in Dall ...
- Look Before You Leap Into The Digital Landscape
Marketing: Sports, Jim Spinello - Tuesday, November 2, 2010
With broadcast media rights in sports at all-time highs, evolving technology a ...
- Cablevision Holds Subscriber Base
MediaDailyNews, David Goetzl - Monday, November 1, 2010
A Wall Street analyst predicted Monday that customer losses at Cablevision d ...
- NFL Kicks World Series Ratings-Wise
MediaDailyNews, David Goetzl - Monday, November 1, 2010
The NFL has proven to be the new American pastime again ...
- Young People Running Around London Town In Nike Event
Around the Net In Brand Marketing, Thom Forbes - Monday, November 1, 2010
How to get young people engaged in running? Wieden+Kennedy's answer for Nik ...
- Knicks Sign Boost Mobile As Official Team Telcom
Marketing Daily, - Friday, October 29, 2010
Boost Mobile will be new on the roster of team sponsors ...
- Jeff Gordon Partners With AARP Against Hunger
Marketing Daily, - Thursday, October 28, 2010
In an unusual move for NASCAR, Hendrick Motorsports and four-time Sprint C ...
- How The Lance Armstrong Foundation Became Livestrong
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
Chuck Salter takes a fascinating look at how Livestrong CEO Doug Ulm ...
- A Forthright Q&A With Subway CMO Tony Pace
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
Barry Janoff sat down with Subway CMO Tony Pace in one ...
- Cablevision New Offer To News Corp Rejected
Around the Net In Media, Fern Siegel - Wednesday, October 27, 2010
With only a few hours before the World Series begins on Fo ...
- N.J. Nets Sign Deal With Russian Airline Aeroflot
Marketing Daily, - Wednesday, October 27, 2010
As part of the deal Aeroflot will receive a variety of televisi ...
- Hugo Boss Signs As Sponsor of New York Knicks
Marketing Daily, - Wednesday, October 27, 2010
The New York Knicks have signed fashion brand Hugo Boss in ...
- CBS: No 3D Broadcasts Without Sponsor
MediaDailyNews, David Goetzl - Wednesday, October 27, 2010
Unlike some programmers, CBS Sports has no intention of producing 3D broadcas ...