- Nike Takes Away Reebok's NFL Apparel Contract
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
Nike is replacing Adidas AG's Reebok as the official uniform supplier f ...
- Hass Avocados A-Peel To College Football Fans
Marketing Daily, Karlene Lukovitz - Tuesday, October 12, 2010
The sweepstakes is being promoted via a 30-second TV spot featuring retir ...
- Right Guard Total Defense, NBA In Overtime
Marketing Daily, Karl Greenberg - Tuesday, October 12, 2010
Right Guard deodorant brand, since 2006 a division of Henkel North Americ ...
- Univision Shoots New Partnership With NBA
MediaDailyNews, David Goetzl - Tuesday, October 12, 2010
With an established online partnership with the NFL, Univision is launching ...
- AT&T Gives N.Y. Red Bulls Wings
Marketing Daily, - Friday, October 8, 2010
As part of a multi-year agreement, the company will have its lo ...
- Pink It And Shrink It No More For Female Fans
Marketing: Sports, Bill Nielsen - Tuesday, October 12, 2010
While no doubt there is and will remain a certain market ...
- Fox Blackouts Slam Regional Sports Nets
MediaDailyNews, - Monday, October 11, 2010
Sports Fans Coalition today urged News Corporation's Fox to lift its curre ...
- Guinness Recruits Retired Jocks For Major U.S. Thrust
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
Diageo's Guinness unit is introducing two versions of its Irish stout ...
- NBA Launches Hispanic/General Market Efforts
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The League is launching a raft of TV spots for the gener ...
- Stoli Signs With New Brooklyn Arena
Marketing Daily, - Friday, October 8, 2010
In addition to NETS Basketball, the Barclays Center, scheduled to open ...
- Ironman Extending Brand By Diluting Its Mileage
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
People may feel strongly about Pampers or Pepsi or Pepto-Bismol, but it ...
- Papa John's Continues Aggressive NFL Push
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
A deal with the New Meadowlands Stadium brings the New York Gian ...
- NHL Partners With Foursquare, Superheroes
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The National Hockey League is hoping to attract younger consumers to beco ...
- Disney, Verizon Kick Off 'ESPN Goal Line'
MediaDailyNews, David Goetzl - Thursday, October 7, 2010
Verizon's FiOS will be the third distributor to offer ESPN's fledgling "Go ...
- NHL New Alliance: Guardian Superheroes, Foursquare
MediaDailyNews, David Goetzl - Thursday, October 7, 2010
The NHL and SLG Entertainment will create Guardian Media Entertainment to r ...
- Fight Club: UFC's White Wins Promax Award
MediaDailyNews, David Goetzl - Wednesday, October 6, 2010
Industry organization PromaxBDA's first sports marketing award will go to an executi ...
- NHL Fans Score Foursquare Check-In To Start Hockey Season
Online Media Daily, Laurie Sullivan - Wednesday, October 6, 2010
The National Hockey League (NHL) Thursday will unveil a Foursquare social med ...
- Coming Off A Hot Year, NHL Breaks New Campaign
Marketing Daily, Sarah Mahoney - Monday, October 4, 2010
"We wanted to capture the athleticism of our players," Brian Jennings, NHL ...
- Reebok Ads Star Alex Ovechkin's Head
Marketing Daily, - Monday, October 4, 2010
The ads show hockey rookies who find Ovechkin's disembodied head in wei ...
- The 'New Simplicity': Why Bigger Isn't Always Better
Marketing: Sports, Jon Last - Tuesday, October 5, 2010
Our research suggests that with the proliferation of new gadgets and consta ...
- Fox Pulls Cable Nets From Dish
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
Fox pulled a number of cable channels and regional sports networks fr ...
- New NHL Campaign Pushes Star Players, Q&As
MediaDailyNews, Wayne Friedman - Friday, October 1, 2010
The National Hockey League's new marketing campaign intends to tease fans wi ...
- Many CMOs Have No Defense For Sports Ambush Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
...
- PGA Tour, GE In Sponsorship Talks
Around the Net In Media, Fern Siegel - Wednesday, September 29, 2010
General Electric is in discussions with the PGA Tour about a sponsorsh ...
- Honda Launches Campaign For Odyssey Minivan
Marketing Daily, Karl Greenberg - Wednesday, September 29, 2010
Honda is hoping that people who have hesitated to buy a miniv ...
- Muscle Milk Debuts Collegiate-themed Bottles
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
CytoSport's Muscle Milk sports marketing department has launched a "huge undertaking" f ...
- Ambush Marketing Top Concern For Sports Officials
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 28, 2010
...
- Why Defunct Sports Leagues Still Matter
Marketing: Sports, Barry Janoff - Tuesday, September 28, 2010
The major sports leagues of today have become archeologists, sifting through t ...
- Can Dr. J Help Converse Connect With Consumers?
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
...
- Marketing Risks Come With Sponsorship Territory
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
The latest CMO Council study, "Doing Away With Foul Play," on marketer ...