- Future Nets Arena Looks To BAM For Culture Compass
Marketing Daily, - Thursday, June 30, 2011
The Barclays Center of Brooklyn has inked a promotional deal with t ...
- NBC, Radio Shack Boost Tour de France Digital Profile
Marketing Daily, - Thursday, June 30, 2011
NBC Sports is looking to raise the digital profile for Versus's To ...
- Lenox Hotel Sponsors Boston Regatta
Marketing Daily, - Wednesday, June 29, 2011
Lenox Hotel is sponsoring Boston's Head Of The Charles Regatta. The boutiq ...
- NBC, Radio Shack Boost Tour de France Digital Profile
MediaDailyNews, Wayne Friedman - Wednesday, June 29, 2011
NBC Sports is looking to raise the digital profile for Versus's To ...
- Auto Dealers And College Jocks: Risky Business
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
The local car dealership sticks to the local college athletics program li ...
- Brut Launches Humorous Sports Channel
Marketing Daily, Karl Greenberg - Tuesday, June 28, 2011
"We believe that young, male-focused online content is a burgeoning market," sa ...
- Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women ...
- On Broadway, The (Sports) Play Is Rarely The Thing
Marketing: Sports, Barry Janoff - Tuesday, June 28, 2011
This year, "Lombardi," a capsulated version of the life of Hall ...
- NFL Looks To Add Another TV Package
TV Watch, Wayne Friedman - Tuesday, June 28, 2011
Through thick and thin, in bad and good overall TV markets, t ...
- Mark Cuban First To Grab Brass Ring From Dallas Mavericks' NBA Title
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 27, 2011
Team owner Mark Cuban has become the first member of the Dall ...
- Audi To Sponsor Polo Foundation Match
Marketing Daily, - Friday, June 24, 2011
Audi will be an official sponsor of The Foundation Polo Challenge sponsor ...
- Olympic Committee Sets Social Media Rules for Athletes
The Social Graf, Erik Sass - Monday, June 27, 2011
The International Olympic Committee is looking to leverage social media drive engageme ...
- Modelo Especial Launches Soccer Kick
Marketing Daily, - Thursday, June 23, 2011
Modelo Especial beer is getting into soccer via a partnership with Spor ...
- CBS Re-Ups With Patriot League
MediaDailyNews, David Goetzl - Wednesday, June 22, 2011
The recently re-branded CBS Sports Network said it has renewed a de ...
- Women Remain An Untapped Market
Marketing: Sports, Brian Grey - Tuesday, June 21, 2011
What is missing is more focus on this impressionable young female audien ...
- Bruins' Thomas To Shave With Gillette
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 20, 2011
Tim Thomas, goalie for the Stanley Cup champion Bruins, will shave o ...
- Study: Gen Y Only Demo Spending More On Golf
Marketing Daily, - Friday, June 17, 2011
A new study from American Express Business Insights, "2011 Spend Sights: ...
- HSBC Bank Brings Wimbledon To New York
Marketing Daily, - Friday, June 17, 2011
HSBC Bank, the official banking partner of Wimbledon, is sponsoring events relat ...
- Fore! Here Comes Rory McIlroy!
Marketing Daily - Top of the News, Thom Forbes - Monday, June 20, 2011
I did not watch a single hole of the U.S. Open ov ...
- Hockey Superheroes Coming To An NBC Channel
Marketing Daily, Karl Greenberg - Thursday, June 16, 2011
Guardian Media Entertainment will join in an equity partnership with NBC Univers ...
- Ford Plays Fantasy Baseball On Sync
Marketing Daily, - Thursday, June 16, 2011
Ford is getting into fantasy baseball through its Sync in-car telematics syste ...
- NHL's 'Guardian Project' Strikes Marketing Deal With NBCU
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bun ...
- Puck Up: NHL Cup Final Scores Top Numbers
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Game seven of NBC's "NHL Stanley Cup Finals" did its job ...
- McEnroe: Tennis Needs To Get Some Wrinkles In Its Shorts
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 16, 2011
John McEnroe says what tennis needs to win fans is a litt ...
- Happy Fathers: More Kid Time Online And Off
Marketing Daily, Karl Greenberg - Wednesday, June 15, 2011
"I think, especially if you are marketing any kind of digital entertainme ...
- Can Beckham Still Play?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 15, 2011
He's 36 now, not playing as much, but he still can fie ...
- Battery, Headphone Maker IGo(es) With Shaq
Marketing Daily, Aaron Baar - Wednesday, June 15, 2011
"While Shaquille is recognized worldwide for his athletic skills, he is al ...
- Kia Ties Up NBA Draft Presenting Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, June 14, 2011
The Irvine, Calif., automaker, whose Optima is the "Official Vehicle of t ...
- Infiniti Plays Polo In Tennessee
Marketing Daily, - Tuesday, June 14, 2011
Infiniti will be presenting sponsor of this weekend's Chukkers for Charity's "H ...
- Lexus Debuts New Effort With Tech Focus
Marketing Daily, Karl Greenberg - Monday, June 13, 2011
The first spot in the campaign features glass beakers stacked up ...