- World Series Game 7 Brings Network Dilemmas
Around the Net In Media, Phyllis Fine - Friday, October 28, 2011
Last night's 11-inning Word Series game 6, with its continual upsets a ...
- Jordan Brand Does Lockout Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
The NBA lockout is spawning humorous ads, including a Jordan Brand sp ...
- Tecate Stays In Ring, Thanks To Great Latino Boxers
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
It makes sense to be in the sport for two reasons: boxi ...
- The Best Advertisers On the World Series
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
This piece, obviously written by a baseball fan, looks at a cross-secti ...
- Kraft Puts Brands In Drivers Seat For NASCAR
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Kraft Foods is continuing its relationship as the Official Cookie of NASC ...
- NASCAR Goes To College To Cultivate Fans
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
NASCAR's roots (at least "reputationally") are about as far from the universi ...
- MetroPCS Signs Deal With USA Basketball
Marketing Daily, Karl Greenberg - Monday, October 24, 2011
MetroPCS has signed a deal with USA Basketball today making the Dallas-bas ...
- What We Did During The Lockout: Marketing, Management, Marriage
Marketing: Sports, Barry Janoff - Tuesday, October 25, 2011
Just because the NBA games stopped didn't mean that the pro basketba ...
- Heineken Continues Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Heineken has extended its contract as worldwide partner and official beer suppli ...
- Griffin Dunks Again For Kia, But This Time On Skates
Marketing Daily, Karl Greenberg - Friday, October 21, 2011
Kia has brought back NBA All-Star Blake Griffin, who was featured ...
- ESPN: Mobile Audience Growing, Spending More Time
Online Media Daily, Mark Walsh - Friday, October 21, 2011
David Coletti, vice president, digital media research and analytics at ESPN, explai ...
- 5-Hour Energy Goes To College With ESPN Hoops Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
In an effort to reach college-age consumers, 5-hour Energy, which has topp ...
- MLB Opens The Doors For 2012 Fan Cave Dream Job Challenge
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 20, 2011
Major League Baseball had such a tremendous response to its Fan Ca ...
- How Media, Marketing Played A Role In Wheldon's Fatal Crash
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 18, 2011
Jim Edwards argues that the desire for greater sponsorship money and ...
- But Then The Cars Were Never Meant For The Oval Track
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 18, 2011
Sunday's tragic 15-car accident that killed racecar driver Dan Wheldon has ma ...
- Consumer Digital Video: More Than A Web Buzz Word For Sports Sponsors
Marketing: Sports, Brian Grey - Tuesday, October 18, 2011
Buzzwords certainly make the Internet go 'round. From general categories like mobi ...
- Doritos Shows First Super Bowl XLVI Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 17, 2011
Offering a sneak peek at the first TV commercials that could r ...
- Athletic Retailers Aren't Sweating NBA Lockout
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 17, 2011
The first two weeks of the National Basketball League regular season a ...
- Hershman Exits Showtime To Head HBO Sports
MediaDailyNews, Fern Siegel - Friday, October 14, 2011
Showtime's loss is HBO's gain. Ken Hershman, executive vice president and gener ...
- NFL Football On TV Scores For Advertisers, Little Time-Shifting
MediaDailyNews, Wayne Friedman - Friday, October 14, 2011
For TV networks, NFL football continues to be the steady and valuab ...
- ESPN Disbands Content Development Group
MediaDailyNews, Fern Siegel - Thursday, October 13, 2011
ESPN has decided to disband its Content Development Group; as a resul ...
- Kellogg 'Teams' Up for 2012 Olympics
Marketing Daily, Karlene Lukovitz - Wednesday, October 12, 2011
For its marketing as a sponsor of the U.S. Olympic and Paralymp ...
- King Touts Boxing Match On WealthTV
MediaDailyNews, David Goetzl - Tuesday, October 11, 2011
In a sign that Don King's influence may be waning in t ...
- Twitter Hockey Buzz Feeds NHL's Heat Map
Online Media Daily, Laurie Sullivan - Tuesday, October 11, 2011
The National Hockey League (NHL) created a heat map that monitors discussio ...
- Tools, Soda, Insurance Look To Emerging Markets
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Executives from Pepsi, Black & Decker, and Travelers held forth about marketi ...
- Lessons From A Sports Marketing Pioneer
Marketing: Sports, Jon Last - Tuesday, October 11, 2011
It's a shame that most of you reading this don't know Bru ...
- Mercedes: Deal Goes Way Beyond The Bleachers
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
A 10-year deal that makes the luxury auto brand the Official a ...
- Mercedes Sponsorship Good Deal At The Right Time
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
In a first-ever naming rights deal for Mercedes-Benz USA, and the fir ...
- Samsung, 24 Hour Fitness On Olympics Social
Marketing Daily, Karl Greenberg - Thursday, October 6, 2011
Tony Wells, CMO of 24 Hour Fitness, understands that it no long ...
- Mercedes-Benz Serbia Signs Djokovic
Marketing Daily, - Wednesday, October 5, 2011
Mercedes-Benz Serbia and Montenegro signed a contract with Novak Djokovic to ...