- Sprint, NBA Tout E-Cycling
Marketing Daily, Aaron Baar - Tuesday, February 14, 2012
On Saturday, Feb. 18, consumers in Orlando, Fla., who drop off o ...
- The Marketing Arm Goes Linsane!
Marketing Daily, Karl Greenberg - Wednesday, February 15, 2012
Jeremy Lin is the man in the Big Apple, and he's getti ...
- Jeremy Lin's Lesson For Entertainment Or Sports Success
TV Watch, Wayne Friedman - Thursday, February 16, 2012
By looking at the numbers, few NBA general managers thought that previous ...
- Lexus Launches Curvy Swimsuit Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
Lexus is continuing its up-shift to a more masculine, performance-oriented proposition wi ...
- Carl's Jr., Hardee's Serving Cheesecake And Jalapeno
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 15, 2012
Good morning. Quick, what sells classic American junk food best? A sizzli ...
- YouTube Dives Into Sports Channels
SearchBlog, Laurie Sullivan - Wednesday, February 15, 2012
The YouTube subscription service Google won't talk about -- yet -- continu ...
- Jeremy Linoleum? Jeremy Lint?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 14, 2012
It's time for Knicks sensation Jeremy Lin to get some endorsement dea ...
- Michael Phelps And Head & Shoulders
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 14, 2012
The gold-medal record-setter has teamed with Procter & Gamble's Head & Shoulde ...
- Caroline Wozniacki Looking Out For No. 1
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 14, 2012
She was the world's top-ranked female tennis player for almost 67 wee ...
- Verizon Wireless Re-Ups With NHL
Marketing Daily, Aaron Baar - Monday, February 13, 2012
The multi-year agreement will give Verizon Wireless customers access to exclusive conte ...
- Explaining The Disconnect: Sports Fans 'Find A Way'
Marketing: Sports, Jon Last - Tuesday, February 14, 2012
For the past several years, our firm has conducted an ongoing measureme ...
- NAB Favors Blackout Rules, 5 Senators Oppose Them
MediaDailyNews, David Goetzl - Monday, February 13, 2012
The National Association of Broadcasters came out in favor of rules th ...
- NHL Readies '13 Bridgestone Winter Classic
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 13, 2012
It was not a well-kept secret but it still came with ...
- JetBlue Plane Wears Red Sox Colors
Marketing Daily, Tanya Gazdik - Saturday, February 11, 2012
JetBlue has been the official airline of the Boston Red Sox sin ...
- Q&A: Volleyball Star Misty May-Treanor
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
Aside from Sports Illustrated swimsuit models, Misty May-Treanor may be one ...
- NBA, State Farm 'Experiment' With Shot Clock
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
As part of its All-Star Game plans next weekend in Orlando, t ...
- From Bottom Shelf To End Aisle In Less Than A Week
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 9, 2012
Fame may be fleeting but it's also swift. If you thought T ...
- Glass Half Empty Of Athlete Endorsements
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 8, 2012
We know who the most marketable athletes are, but now that t ...
- BBVA Sponsors New NBA Event
Marketing Daily, Karl Greenberg - Tuesday, February 7, 2012
BBVA, the official bank of the NBA is sponsoring the NBA All-St ...
- The Past & Future Of Sports In Video
Online Spin, Cory Treffiletti - Wednesday, February 8, 2012
Over the last few weeks I've been thinking a lot about spor ...
- Top Loyalty Engagement Brands In Sports
Marketing Daily, The Editor - Tuesday, February 7, 2012
Today, subscribers will be getting Marketing:Sports. Here are the top brands ...
- Shortening The Distance From The Corner Office To The Stadium Suite
Marketing: Sports, Tony Knopp - Tuesday, February 7, 2012
Women are in the boardroom. The age-old glass ceiling hasn't been complete ...
- New York Knicks Launch New App
Marketing Daily, Karl Greenberg - Friday, February 3, 2012
The Knicks are launching a free mobile application for fans that wil ...
- Breaking News: Game Better Than Super Bowl Spots
Marketing Daily - Top of the News, Thom Forbes - Monday, February 6, 2012
In this 30th year of watching the Super Bowl with as mu ...
- Cam Newton Scores Endorsement With Gatorade
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Add another touchdown for Cam Newton, this time on the endorsement fiel ...
- 'Mean' Joe Greene Does Redux For P&G
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
"Mean" Joe Greene, a four-time Super Bowl champion with the Pittsburgh Steeler ...
- The New York Giants Boost Digital
Marketing Daily, Karl Greenberg - Thursday, February 2, 2012
The team is doing a promotion called "Tolly Cam," in which defensi ...
- Keep Up With MediaPost's Coverage
Marketing Daily, Nina Lentini - Friday, February 3, 2012
Each Friday, a roundup of the most recent Super Bowl-related stories, rig ...
- Bridgestone's Phil Pacsi Talks Sports
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Super Bowl XLVI is being played in Indianapolis, but the NFL to ...
- TV Critic On Early Super Bowl Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Tribune TV critic Steve Johnson argues a point that seems obvious ( ...