- Coca-Cola, 7-Eleven Serve Up March Madness
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 6, 2012
Coca-Cola's PowerAde, the official sports drink of the NCAA, has joined wi ...
- Comcast's Sports-Heavy Strategy For Turning Around NBCU
Around the Net In Media, Phyllis Fine - Tuesday, March 6, 2012
The stakes are high for "Comcast as it seeks to make ...
- Amplify Your Experiential Marketing Campaigns By Asking The Right Questions
Marketing: Sports, Eric Addeo - Tuesday, March 6, 2012
If you're like most experiential marketers, you're probably wondering what happened ...
- Marketers Big At BNP Paribas Showdown
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
With Roger Federer, Andy Roddick, Maria Sharapova and Caroline Wozniacki on t ...
- Absolute Radio's 'Rock'n'Roll Football' To Go Live
Around the Net In OMD Europe, Nina Lentini - Monday, March 5, 2012
The March 12 event taking place at Club Wembly will be film ...
- Tiger Beer Brewer Backs Street Football
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
The campaign creative depicts a pair of players going one-on-one on ...
- EU Court Rejects Football Fixtures List Copyright Claim
Around the Net In OMD Europe, Nina Lentini - Friday, March 2, 2012
Yahoo's contention that is does not have to pay compilers for publishi ...
- Enterprise Leverages NCAA Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 1, 2012
Just in time for the "March Madness" college basketball tournament, Enterprise Rent-A-C ...
- IMG Launches Fuel Network In Asia
MediaDailyNews, David Goetzl - Thursday, March 1, 2012
IMG's media arm is launching a version of Fox's Fuel network ...
- Young Sports Fans Favor Web Over TV
Online Media Daily, Gavin O'Malley - Thursday, March 1, 2012
Sports fans still love their big screens, but new research indicates t ...
- March Madness Now Available On Facebook
Around the Net In Media, Phyllis Fine - Thursday, March 1, 2012
Today ESPN begins streaming live college basketball championship games on Facebook, t ...
- The Sports App That Might Save Cable TV
Around the Net In Media, Phyllis Fine - Thursday, March 1, 2012
"Sports geek" Mark Phillip is making his app technology-- which helps fa ...
- Perform Marks First Year With Revenues Up 53%
Around the Net In OMD Europe, Nina Lentini - Thursday, March 1, 2012
The digital sports rights company has reported revenues up 53% to GBP103 ...
- PlayUp Partners With College Basketball Tourneys
Online Media Daily, Fern Siegel - Wednesday, February 29, 2012
PlayUp, the social network app for sports fans, socializers and gamers, h ...
- Fiery Daytona 500 Good For NASCAR?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
The Daytona 500 was held during prime time for the first ti ...
- Daytona Races Into Fox's Best Monday Showing
MediaDailyNews, Wayne Friedman - Tuesday, February 28, 2012
A special run of Fox's "Daytona 500" on Monday night threw ...
- Much Ado About Jeremy Lin
Marketing: Sports, Barry Janoff - Tuesday, February 28, 2012
On Feb. 1, Jeremy Lin was barely a blip on the NBA ...
- Daytona 500 Checkered Flag On Monday
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Divine intervention may have helped Daytona 500 drivers out of having ...
- NASCAR, Advertisers Start Their Engines
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
For some time, the trend for NASCAR racers has been convergence ...
- Canoe Ventures, Linsanity & TV ROI
TV Board, Mark Lieberman - Monday, February 27, 2012
You know what they say about the best-laid plans: more often th ...
- Shell Brings Back WINsdays Promo
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2012
Shell is offering consumers a chance to save money on their fu ...
- Jeremy Lin Seeks Patent For "Linsanity"
Around the Net In Media, Phyllis Fine - Thursday, February 23, 2012
New Knicks superstar Jeremy Lin has filed for a patent of t ...
- Nike Gets Razzed For Olympic Hoops Look
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2012
While Nike deserves credit for trying to get as much marketing milea ...
- Goodyear, ESPN Let Basketball Fans Pick Blimp Winner
MediaDailyNews, Erik Sass - Wednesday, February 22, 2012
Perhaps the paramount (or at least, highest) honor accorded to a sporti ...
- Mad Men Mad For Lin
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 21, 2012
Jeremy Lin hasn't done any marketing yet, but the sports-endorsement world ...
- Pro Sports Solve Social Media Puzzle
Marketing Daily, Karl Greenberg - Sunday, February 19, 2012
The challenge of social media for major league sports is how ...
- The Digital Voice Of Sports
Marketing: Sports, Rich Calacci - Tuesday, February 21, 2012
Men are predictable. For example, we commit ourselves to an almost slavi ...
- Take That Messi
Raw, Mark Walsh - Tuesday, February 21, 2012
Christiano Ronaldo may long be known as the world’s No. 2 socc ...
- Tyson, Bud Light Team on March Madness Retail Promo
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Tyson Wings and Bud Light are partnering on a retail promotion bei ...
- Paywall Goes Up On Mobile March Madness
Mobile Marketing Daily, Steve Smith - Friday, February 17, 2012
Turner Sports, CBS Sports and the NCAA have unveiled a new tier ...