- How The Stanley Cup Has Made Its Mark
Marketing: Sports, Barry Janoff - Tuesday, March 27, 2012
What does it take to be a success in sports and spor ...
- Android Users Turn To ESPN For NCAA Coverage
Online Media Daily, Mark Walsh - Monday, March 26, 2012
ESPN is pulling in March Madness-crazed fans on mobile devices. New resear ...
- Cricket Links With Bull Riders
Marketing Daily, Aaron Baar - Saturday, March 24, 2012
The Fan Zones will include meet-and-greet opportunities with bull riders on t ...
- Century 21 Allies With National Soccer Team
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
Century 21 has unveiled its alliance as the "official real estate compan ...
- MasterCard Goes With Palmer, PGA Tour
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
MasterCard has signed a deal with the PGA Tour and Arnold Palm ...
- Luta Makes Good, But Isn't Charity
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2012
Luta articulates the conviction that "people are increasingly aware that what y ...
- Volvo Taps N.Y. Knicks' Jeremy Lin
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
Lin will be Volvo's brand ambassador to reach younger people interested ...
- HSBC Sponsors Hong Kong Rugby Tournament
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2012
HSBC is launching a new campaign as part of their co-title sponsorsh ...
- One If By Land, Two If By Sea ...Three If By Satellite
Marketing: Sports, Rich Calacci - Tuesday, March 20, 2012
Putting our sports "world" back into the World Wide Web ...
- TWC Brings More Baseball Espanol
MediaDailyNews, David Goetzl - Monday, March 19, 2012
As Time Warner Cable is set to launch an all-Spanish language region ...
- Krush, Raptor Team For Global Sports Expansion
Online Media Daily, Fern Siegel - Monday, March 19, 2012
Krush Inc., the social curation and commerce platform for action sports bran ...
- In Q&A, Sprite's Oliver Talks Hoops
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 15, 2012
The four-year-old "Sprite Showdown Amateur Dunk" program will now be called t ...
- Anthony, Torres In 'Got Chocolate Milk?'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 14, 2012
As part of the new Refuel "Got Chocolate Milk?" campaign, low-fat chocola ...
- Procter & Gamble Taps Canadian Olympic Athletes
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 14, 2012
With the 2012 Summer Olympics fast approaching, Procter & Gamble Canada h ...
- Comcast Brings Sanity To March Madness
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
The cable company is using its Xfinity online service and a centraliz ...
- Technically You Can't Pay For NCAA Web Brackets
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
While the office pool has moved online-with dozens of services like Pickhoo ...
- But First Graders Can? In Ads, Yes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Kids, young kids, are getting into the $3 billion annual over- a ...
- Dodge Unveils NASCAR Look
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Despite the loss of its primary NASCAR team, Dodge is moving ahe ...
- NET10 Backs Arena League
Marketing Daily, Aaron Baar - Monday, March 12, 2012
Prepaid wireless company NET10 has signed on as a major sponsor ...
- Super Stars Exit ... Leaving Sports Marketers In The Wake
Marketing: Sports, Jon Last - Tuesday, March 13, 2012
Many posts ago, I evoked the rather (Jerry) Seinfeldian observation that wi ...
- NCAA's March Madness Registers Ad Spikes
MediaDailyNews, David Goetzl - Monday, March 12, 2012
As Americans are filling out their NCAA tournament brackets, a new repo ...
- Infiniti Launches Campaign For JX Crossover
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
Infiniti is using its relationship with NCAA sports to launch the 20 ...
- Dove Loves Social For March Madness
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
Tapping into what might be the largest online sports viewership of t ...
- Chocolate Milk Ad Campaign For Athletes
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
Chocolate milk makers are aiming for jocks. The national milk processors organizati ...
- Can EA Avoid Madden NFL Cover Jinx?
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
Tim Tebow, Michael Vick, Cam Newton, Drew Brees, Aaron Rodgers, Rob Gronkows ...
- NCAA Partners Back First Four Festivities
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
The frenzy that is March Madness added another element last year wi ...
- Spalding Taps Fredette, Chalmers And Singleton
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Sports equipment giant Spalding has brought in Sacramento Kings' rookie Jimmer Fredett ...
- Sports Fans Love Mobile Stats, Apps
Marketing Daily, Karl Greenberg - Tuesday, March 6, 2012
According to a new national survey commissioned by Motricity that focuses ...
- LG Resurrects Duke, Kentucky Rivalry
Marketing Daily, Aaron Baar - Tuesday, March 6, 2012
The LG Home Court Challenge will pit former Duke star Bobby Hurl ...
- Mission Athletecare Hires Dwight Howard
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Athletic gear maker Mission Athletecare has tapped seven-time NBA All Star, Dwig ...