• Promo Magazine , Thursday, March 15, 2012 10 AM

The four-year-old "Sprite Showdown Amateur Dunk" program will now be called the "Sprite Uncontainable Game." The program will expand its search for talented amateur players. It also expands the search from recruiting neighborhood players at local tournaments and events to allowing players to enter and upload videos online.

The brand’s largest-ever basketball program ties in with its partnership with the National Basketball Association. Six NBA players—including Kobe Bryant and LeBron James—are participating and will coach the amateurs who win the Sprite-branded tour. Twenty-four winners will represent either Team Sudden or Team Intense in the "Sprite Uncontainable Game" at the NBA All-Star 2013 game in Houston. Bobby Oliver, the brand manager for Sprite, talks basketball, contests, and loyalty.

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