- Twitter Boosts Profile Of Women's Football
Around the Net In OMD Europe, Nina Lentini - Monday, April 9, 2012
Thanks to social media, women's football is now the third biggest te ...
- Univision Deportes Debuts, Heavy Soccer Push
MediaDailyNews, David Goetzl - Friday, April 6, 2012
Univision gave a glimpse of what its new 24/7 Spanish-language sports netwo ...
- As In Football, A Great Media Plan Can Kill
TV Watch, Wayne Friedman - Monday, April 9, 2012
How should an NFL sponsor react to news of a New Orlea ...
- Baseball Season: We Have A Wiener!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Major League ballparks sell food that ranges from pulled pork sandwiches a ...
- Jockey, ESPN With Tim Tebow
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Jockey International, one of Tebow's most ardent marketing supporters, has joined wi ...
- 'NFL' Mag Shuts Down
Around the Net In Media, Phyllis Fine - Friday, April 6, 2012
It's game over for NFL Magazine after just four issues. Dauphin Med ...
- Brand Keys: Team Loyalty Transcends Win/Loss
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The firm's Sports Loyalty Index, which is intended to give professional spor ...
- P&G Adds More Athletes To Olympic Team
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Procter & Gamble has selected 28 U.S. athletes it will sponsor ...
- Nike's NFL Buzz: How Much Is Enough?
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
Nike is milking its moment in the sports world spotlight, with fa ...
- Nike Given Keys To NFL $2B Jersey, Apparel Sales, Marketing Vault
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
Eighteen months after signing a deal with the NFL, Nike officially to ...
- Red Sox Have Companies Ready To Swing For Fenway Centennial
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
More than 30 companies have activated or soon will unveil marketing ...
- Chrysler Group Extends Halftime
Marketing Daily, Karl Greenberg - Monday, April 2, 2012
Chrysler Group is extending the "It's Halftime in America" advertising it launch ...
- The Games To Get The Games
Marketing: Sports, Kent Thomas - Tuesday, April 3, 2012
While recently attending one of the country's biggest sporting events, my colleagu ...
- CineSports Launches Video Platform For Newspaper Sites
MediaDailyNews, Fern Siegel - Monday, April 2, 2012
CineSport launched a new video platform that integrates video with text a ...
- Sports Marketers Tap Social Media for Consumer Intel
The Social Graf, Erik Sass - Tuesday, April 3, 2012
There's a natural intersection between spectator sports and social media: spectator spor ...
- Puma Social Video Surpasses One Million Views, More than 8,000 Social Engagements
VidBlog, Daisy Whitney - Tuesday, April 3, 2012
Viral video is a hit or, mostly, a miss proposition. But social ...
- Columbia Sportswear Excels With "Great Moments In Trying Stuff."
Video Critique, Larry Dobrow - Tuesday, April 3, 2012
Before we get into the nitty-gritty of their excellent "Great Moments ...
- YouGov: Toyota's Big NCAA Success
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
For automakers, NCAA March Madness is a huge tentpole event. A n ...
- NHL Fans To Choose EA Cover Athlete
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
The National Hockey League and Electronic Arts Inc. are partnering for ...
- NFL Preps First-ever NYC Pop-Up
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
At the "NFL Shop At Draft" store, which will be open a ...
- EA Sports Asks Hockey Fans For Their Votes
Marketing Daily, Aaron Baar - Thursday, March 29, 2012
EA Sports has opened voting to pick the cover athlete for i ...
- The Connection Between News Corp.'s New Sports Network And The Dodgers Sale
TV Watch, Wayne Friedman - Friday, March 30, 2012
There's a symmetry in the sale of the Los Angeles Dodgers f ...
- Q&A: Can $1 Billion Stadiums Be Premium?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Dave Checketts says new, mega-expensive stadiums can also upgrade amenities like foo ...
- Just For Men Backs NHL Beard-a-Thon
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
The NHL team-based local charityBeard-a-Thonprogram will, for the first time ever, benef ...
- Bleacher Report Enhances Content, Site
Online Media Daily, Gavin O'Malley - Thursday, March 29, 2012
Bleacher Report plans to unveil a new home page that can ...
- NHL, Discover's 'Day With The Stanley Cup'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
A multi-media campaign, anchored by Facebook and including a new TV spo ...
- Under Armour Adds Arian Foster
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
The performance sportswear and shoe company will use the Houston Texans runni ...
- Dodge Dart Races With Travis
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Supercross star Travis Pastrana is getting off of two wheels and in ...
- Tiger Woods Has Sponsors Growling
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Woods won the Arnold Palmer Invitational in Orlando on Sunday, his fir ...
- WWE Pins Flinn For Marketing
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Pro wresting marketing organization WWE has tapped Brian Flinn as SVP, marketin ...