• Gigaom, Thursday, March 1, 2012 3:33 PM

"Sports geek" Mark Phillip is making his app technology-- which helps fans locate the most exciting games playing on TV --  available to third parties, a move that  might just "save cable and satellite providers from the cord-cutting craze," writes Derrick Harris.

The app, Are You Watching This, attempts to cut through the clutter of sports broadcasts by "constantly analyz[ing] streams of sports data to let fans know what games they should be tuning into and where they can find them on TV," according to Harris. 

What makes this app such a game-changer that "an unnamed cable company" already tried to buy it a few times? For one, "there’s no reason [it] couldn’t be adapted to include everyday programming and alert viewers to what they might want to watch but not know is on.That would help create a personalized experience similar to what users can get with a service like Hulu," writes Harris.

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