- With Universal Sports & NBC Sports, Two Networks Make For One Confusing Situation
TV Watch, Wayne Friedman - Thursday, February 2, 2012
Too many wannabe sports networks for the average viewer? There might ...
- DHL Express Plays Rugby
Marketing Daily, Karl Greenberg - Tuesday, January 31, 2012
International express shipper DHL Express, is extending its partnership as official spons ...
- Scotiabank And NHL Renew Partnership
Marketing Daily, Karl Greenberg - Tuesday, January 31, 2012
Scotiabank and the National Hockey League (NHL) are renewing a five-year-old partnersh ...
- Century 21 Preps For Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 30, 2012
Century 21 Real Estate has released three teaser videos for its deb ...
- NASCAR Takes The (Digital) Wheel
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
NASCAR will assume operational control next year of all of its interactiv ...
- Brazil, The Next Sports Marketing Heaven
Marketing: Sports, Roberto Bruni - Tuesday, January 31, 2012
Brazil will host the World Cup of Soccer in 2014 and t ...
- Pac-12 Aligns Digital Nets With TV, Aufhauser Named Digital GM
MediaDailyNews, Steve McClellan - Monday, January 30, 2012
Pac-12 Enterprises has hired David Aufhauser as vice president and general manag ...
- Facebook To Launch SportStars App
Online Media Daily, Fern Siegel - Monday, January 30, 2012
Sport77 Media, a player in social media and sports, launched SportStars ...
- Marketers Know Giants And Patriots Fans
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 30, 2012
Scarborough also found Giants fans are older and more male, while mo ...
- Pantene Signs 11 Well-tressed Olympians
Marketing Daily, Sarah Mahoney - Friday, January 27, 2012
In the U.S., TV and print ads will rely heavily on swimm ...
- John Hancock Continues Boston Marathon Support
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2012
John Hancock Financial has been running a marketing marathon of its ow ...
- Nissan Sponsors Trek Team
Marketing Daily, Karl Greenberg - Friday, January 27, 2012
Nissan North America has inked a deal with Leopard SA and C ...
- Russell Athletic Signs Pro Golfers
Marketing Daily, Karl Greenberg - Friday, January 27, 2012
Russell Athletic Brands, LLC, based in Bowling Green, KY has tapped golfe ...
- Super Bowl Ad Stats
Research Brief, Jack Loechner - Monday, January 30, 2012
According to the Kantar Media database, in the last 10 years t ...
- Super Bowl Parties To Break Record
Marketing Daily, Sarah Mahoney - Thursday, January 26, 2012
Whether the New England Patriots or the New York Giants come aw ...
- Callaway Golf Goes To Las Vegas
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
Ads to air during CBS' coverage of the Farmer's Insurance Open promo ...
- ESPN Deems Mobile 'First Screen'
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
Rather than view mobile as the oft-described "third screen," sports powerhouse ES ...
- In Praise Of Joe Paterno
Online Spin, Dave Morgan - Thursday, January 26, 2012
I am like so many of the more than 450,000 folks affect ...
- Jones Soda Goes Sporting
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Jones Soda is to sponsor 365 Sports' Winter Sports Series in Canad ...
- LG Extends NCAA Partnership
Marketing Daily, Aaron Baar - Wednesday, January 25, 2012
Working with media partners Turner Sports and CBS Sport, LG will levera ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- Onitsuka Tiger Back As Fashion Brand
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
"They saw that it had potential to be a fashion-forward brand, ...
- Adidas Touts Adizero Rush With Community
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Adidas is touting its adizero Rush running shoe with a new sp ...
- Gannett Acquires Fantasy Sports Ventures, Deepens Online Sports Reach
Online Media Daily, Gavin O'Malley - Tuesday, January 24, 2012
Building its network of sports enthusiasts, The USA Today Sports Media Gro ...
- Gannett Buys Fantasy Sports Ventures
Around the Net In Media, Phyllis Fine - Tuesday, January 24, 2012
Gannett expanded its online sports content by buying Fantasy Sports Ventures, ...
- TLA Worldwide, Focused On Baseball
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Legacy Sports Group (Legacy), a baseball representation business, and The Agency Spor ...
- Timberlake Tees Off For Callaway
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 24, 2012
What golf advertising needs, according the Callaway creative director Justin Timberlake ...
- What Would W.C. Fields Think About Super Bowl Marketing?
Marketing: Sports, Barry Janoff - Tuesday, January 24, 2012
Legendary comedian W.C. Fields used to say, "Anyone who hates children a ...
- Kodak Was Once Huge In Sports
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
Kodak's swan song in sports was an obscure $1 million award ...
- Why Animals Rock The Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 21, 2012
Budweiser's magnificently predictable Clydesdales. A righteous pug kicking down doors for Dorito ...