- Raycom Takes Stake In My Tupelo, Expands Sports Lineup
MediaDailyNews, David Goetzl - Friday, January 20, 2012
Raycom Media, the station group with a college sports syndication operation, ...
- NASCAR VP Marketing Talks Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 20, 2012
NASCAR has 40 sponsors including Coors List, Craftsman Tools, Coca-Cola, Old Spic ...
- P&G Signs Olympian, And Three Stars
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
Procter & Gamble is inking a partnership with Alicia Sacramone, Beijing 20 ...
- Super Bowl Newbies
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
David Beckham will wear underwear for H&M in the Super Bowl. Fo ...
- Kobe Bryant Touts His Nike System
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 19, 2012
Kobe Bryant takes on the role of motivational guru in "The KobeSystem ...
- Chase Gets Expanded Programs With MSG
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
The Madison Square Garden Company and Chase have expanded their marketing partnershi ...
- Super Bowl Ad Stats: More Than $1.7B In 10 Years
Around the Net In Media, Phyllis Fine - Wednesday, January 18, 2012
Marketers have spent $1.72 billion on Super Bowls over the past ...
- Digital Sponsorship - Follow The Habits Of A 12 Year Old
Marketing: Sports, Brian Grey - Tuesday, January 17, 2012
I heard a great story over the holiday break from a colleag ...
- Are You Ready For A Lot Of Football?
TV Board, Gary Holmes - Tuesday, January 17, 2012
One of the most important media trends of the past 40 yea ...
- Loss In Oz Hurts Cricketers' Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 16, 2012
Cricket is huge in India. Huge. In fact, mid analysts, brand exper ...
- P&G Brings Back 'Moms' To Olympics
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
P&G says it plans also to raise $5 million to help establi ...
- TWC Offers Fans Road Trip
Marketing Daily, Aaron Baar - Friday, January 13, 2012
While negotiating broadcast terms for New York Knicks games, Time Warner Cab ...
- FCC Asks For Comment On Sports Blackout Rule
MediaDailyNews, David Goetzl - Thursday, January 12, 2012
The FCC took a step that could impact the NFL and oth ...
- Tebow Doffs Shirt For Jockey
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Denver Broncos QB Tim Tebow is in new Jockey advertising, somewhat dresse ...
- Football Hall Of Fame Joins Army
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
The Pro Football Hall of Fame has signed a deal with t ...
- 'Dissed' WWE Star Embraces Fruity Pebbles
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
John Cena -- and an instant-win promotion offering grand prizes that inclu ...
- Former Media Buying Biggie Cella Turns Media Seller, Joins Pac-12
MediaDailyNews, Steve McClellan - Wednesday, January 11, 2012
Longtime agency and network TV sales veteran Bill Cella has joined colle ...
- NASCAR's Green Resolutions
Marketing: Green, Laurie Patrei - Wednesday, January 11, 2012
As we mentioned in October's article, going green can be masculine, to ...
- Former IPG Media Executive Bill Cella Joins Pac-12 Enterprises and Networks
Raw, Steve McClellan - Wednesday, January 11, 2012
Long-time agency and network veteran Bill Cella has joined college football's Pac- ...
- NBC, Panasonic Team For 3D TV Summer Olympics
Around the Net In Media, Phyllis Fine - Tuesday, January 10, 2012
Want to watch track stars run virtually around your living room? F ...
- Nissan Wins Heisman With New Deal
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
Besides getting Nissan involved with the trust's charitable efforts, the partnership le ...
- P&G's Gillette Launches Olympic Bid
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
Procter & Gamble's Gillette brand has signed 24 athletes from 18 countri ...
- Bowl Game Overdose Can Send Sports Marketers 'Back To School'
Marketing: Sports, Jon Last - Tuesday, January 10, 2012
Having lived for extended periods in both the South and the Northeas ...
- Univision Lands First Carriage Deal For New Networks
MediaDailyNews, David Goetzl - Monday, January 9, 2012
Univision has landed its first distribution deal for its three national cab ...
- Cumberland Farms, Boston Celtics Partner
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 9, 2012
Cumberland Farms is teaming with the Boston Celtics on a promotion dangli ...
- Northwestern Mutual Discovers Sports Marketing
Marketing Daily, Tanya Gazdik - Sunday, January 8, 2012
For the first time in the financial services company's history, Northwestern Mutu ...
- Tebow Sets Twitter Sports Record
The Social Graf, Erik Sass - Monday, January 9, 2012
If you haven't heard about Tim Tebow, the Denver Broncos quarterback who ...
- Artin To Lead NHRA Marketing Crew
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
The Glendora, Calif.-based National Hot Rod Racing Association (NHRA) has hired Ma ...
- London Olympics Volunteers Get Social Media Guidelines
The Social Graf, Erik Sass - Friday, January 6, 2012
The London Olympics, scheduled for July 27-August 12, will be an impressi ...
- Deron Williams Runs With Red Bull
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Deron Williams is the best player on the now New Jersey b ...