Scarborough also found Giants fans are older and more male, while more Patriots fans are slightly younger and include significantly more women. Giants fans are more racially diverse. Scarborough reports 12% of Giants fans are Hispanic, compared with 5% of the Patriots’ base, and Big Blue’s audience is 13% African-American, compared with 4% of New England fans.
According to Scarborough Sports Marketing, 42% of Giants fans have household incomes of $100,000 or more, and 9% have incomes of $250,000 and up. That makes them wealthier than the Patriots’ fans. Only 34% of New England fans have incomes of $100,000 or more, with 5% at $250,000 or more.
Some fan stats. The average Patriots fan is a beer- drinking, Old Spice-wearing single male who watches "The Family Guy" and Will Ferrell movies and reads the hard-boiled crime thrillers of James Patterson, according to MicroStrategy, a research firm in Virginia. The average Giants fan is a single male – though a little older and a little richer – who watches "Family Guy." But the Giants fan prefers Hennessy cognac to beer, lists Chapstick as a must-have beauty aid and poet Maya Angelou as his favorite author.