- ESPN Grabs Softer College Football Championship Viewing
MediaDailyNews, Wayne Friedman - Tuesday, January 12, 2016
ESPN's college football championship game on Monday night witnessed a smaller decli ...
- This Girl Can Gets 2.8m Women More Active
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
It's a year to the day since Sport England released the Th ...
- WPP Backs Courtside Ventures Fund For Sports-Focused Startups
MAD, Steve McClellan - Monday, January 11, 2016
WPP is backing an investment fund-Courtside Ventures-that will help finance tech a ...
- Cardinals' Ex-Scouting Chief Convicted Of Hacking Astros' Database
Around The Net in Daily Online Examiner, Wendy Davis - Monday, January 11, 2016
Christopher Correa, former scouting chief for the St. Louis Cardinals, pleaded guil ...
- FA Seeks To Widen Its Appeal
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
Now that the FA Cup 3rd round has kicked off, the FA ...
- The FA Could Learn From Biz Stone's Prediction On Good Deed Marketing
London Blog, Sean Hargrave - Monday, January 11, 2016
FA can't compete with the Premier League on money, so marketing succe ...
- Chernin Group Takes Big Stake In Barstool Sports
Around the Net in Video, P.J. Bednarski - Friday, January 8, 2016
The Website that thinks it does male raunchy better than anybody h ...
- MLB Heads For China, Online
Around the Net in Video, P.J. Bednarski - Thursday, January 7, 2016
MLB and Le Sports struck a three-year deal covering mainland China, Hong Ko ...
- IPG Wins Wimbledon
MAD, Steve McClellan - Wednesday, January 6, 2016
A group of Interpublic shops, led by McCann London, have been task ...
- Adidas CEO Not Happy With Man United Playing Style
Around the Net In MAD London, Sean Hargrave - Tuesday, January 5, 2016
Adidas chief executive Herbert Hainer has voiced his displeasure at the sty ...
- Horse Racing To Move From Channel 4 To ITV
Around the Net In MAD London, Sean Hargrave - Monday, January 4, 2016
Television coverage of horse racing is set to undergo a massive chan ...
- JBL Pulse Gets 'Color' In Unique Film Partnership
Marketing Daily, Karl Greenberg - Wednesday, December 30, 2015
Harman got serious hoops credibility for its JBL brand's Pulse 2 portab ...
- Streaming 2015: HBO Now, Go90, The NFL And The President (And GloZell)
VidBlog, P.J. Bednarski - Wednesday, December 30, 2015
In 2015 the drift away from TV and the TV set seem ...
- LeBron Produces A VR Video For Oculus/Samsung
Around the Net in Video, P.J. Bednarski - Tuesday, December 29, 2015
Cleveland Cavaliers' star LeBron James produced a Oculus and Samsung Gear 360-degr ...
- Live Sports Dominate On TV, Twitter
Social Media & Marketing Daily, Ben Frederick - Monday, December 28, 2015
With the increase of fantasy sports leagues and the proliferation of "fanta ...
- Ford Rides Professional Bull Riding Into MSG
Marketing Daily, Karl Greenberg - Wednesday, December 23, 2015
PBR CEO Sean Gleason tells "Marketing Daily" that one of the bigge ...
- Aflac Enlists Herschel Walker
Marketing Daily, Tanya Gazdik - Monday, December 28, 2015
Aflac, in support of its sponsorship of the Heisman Trophy, is launchi ...
- With NBA All In For Christmas, Marketers All In For NBA
Marketing Daily, Karl Greenberg - Wednesday, December 23, 2015
Marketing partners and sponsors are on the court with activations for t ...
- Update: As ESPN Stumbles, Whistle Sports Beefs Up
VidBlog, P.J. Bednarski - Thursday, December 24, 2015
ESPN's problems are causing Walt Disney stock to sag. Meanwhile, social med ...
- Channel 4 Snaps Up F1 Rights From BBC
Around the Net In MAD London, Sean Hargrave - Tuesday, December 22, 2015
Channel 4 has swooped in to pick up the free-to-air TV righ ...
- Fitbit Inks Marketing Deal For Marathon
Around the Net in IoT, Chuck Martin - Thursday, December 17, 2015
Marathon LLC and Fitbit, Inc. announced a multi-year partnership beginning with t ...
- Jeep Launches Global Snapchat Campaign, First-Ever For Automaker
Marketing Daily, Karl Greenberg - Thursday, December 17, 2015
Jeep, thanks to a first-ever global partnership with the World Surf Leagu ...
- NEW! In Gatorade Ad, Abby Wambach Wants You To Forget Her
Out to Launch, Amy Corr - Thursday, December 17, 2015
Gatorade honors Abby Wambach as she retires from the soccer field wi ...
- Pedro Avery Named Global Chief Exec Of Havas Sports & Entertainment
Around the Net In MAD London, Sean Hargrave - Thursday, December 17, 2015
Havas has promoted Arena's Pedro Avery to global chief executive of i ...
- Predictions: NFL Games On YouTube; Apple Will Grab London Package
Around the Net in Video, P.J. Bednarski - Tuesday, December 15, 2015
Sports Business Journal's savvy media reporter John Ourand says, based on wh ...
- Viggle To Sell Main Rewards Biz, Looks To Rebrand
MediaDailyNews, Wayne Friedman - Monday, December 14, 2015
TV and entertainment rewards company Viggle is selling its main rewards busine ...
- Vice Sports Drives Motorsport.com Content
Publishers Daily, Erik Sass - Monday, December 14, 2015
MotorsportNetwork is expanding its content distribution footprint through a deal with millenni ...
- TV Advertisers May Come And Go -- But If You're The NFL, You Have Few Worries
TV Watch, Wayne Friedman - Monday, December 14, 2015
Sports fantasy league advertisers have dramatically dropped their TV budgets for N ...
- Sport England Hails 'This Girl Can' Success And Vows To Remain Customer Focussed
Around the Net In MAD London, Sean Hargrave - Friday, December 11, 2015
Sport England says the 'This Girl Can' campaign has made a "re ...
- Netflix And Sky Sports May Be Unlocked For Travelling Consumers
Around the Net In MAD London, Sean Hargrave - Thursday, December 10, 2015
Consumers who subscribe to TV, sports and film services -- from S ...