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Lucky Generals Backs New Sports Marketing Agency, Dark Horses

  • Campaign, Thursday, August 11, 2016 7:52 AM

Lucky Generals is backing a new sports marketing agency, Dark Horses, founded by former BBH Sport employee Simon Dent. Dark Horses is the first agency start-up to join Lucky Enterprises, the holding company established by Lucky Generals in January. The new shop does not arrive with launch clients but is in talks with at least one Premier League football club.

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