- Adidas Live YouTube Event To Stream The Dugout From FIFA World Cup
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 13, 2014
Adidas and YouTube today launched The Dugout, a series of exclusive li ...
- Beats: The Soul Of The World Cup
Mad Blog, - Thursday, June 12, 2014
Are you ready for some futbol? (Or, as they say in Brazi ...
- Visa Heads Into World Cup Fray
Marketing Daily, Aaron Baar - Thursday, June 12, 2014
"It's going to be our biggest digital and social program and activati ...
- Dockers, Harbaugh, Gruden On 'Dad Pants' Offensive
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2014
"Dockers is an iconic, confident brand," says Steve Red, president and chi ...
- United Celebrates Far-Flung Loyalty
Marketing Daily, Aaron Baar - Thursday, June 12, 2014
"The idea is really meant to focus on fans that have mov ...
- Futbol Will Be No. 1 In U.S.
Marketing Daily, Karl Greenberg - Friday, June 13, 2014
Soccer, futbol, whatever, will be the number one sport in the U. ...
- Link Up with MapQuest, MLB, For Guide
Around the Net in Video, P.J. Bednarski - Thursday, June 12, 2014
AOL’s MapQuest and MLB.com have partnered to launch an original online vid ...
- The World Cup, A Total Market Opportunity
Engage:Hispanics, Lee Vann - Thursday, June 12, 2014
Three things are clear. Total market has dominated the multicultural marketing dialog ...
- Avon Gets Lucky, Signs Sharapova For New Fragrance
Marketing Daily, Sarah Mahoney - Wednesday, June 11, 2014
Advantage, Avon. The beauty company says tennis phenom Maria Sharapova is t ...
- ESPN Radio Programs Come to iTunes, TuneIn
MediaDailyNews, Erik Sass - Wednesday, June 11, 2014
Just in time for the 2014 World Cup in Brazil (not ...
- Wimbledon To Share Real-Time Video Tourney Highlights
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, June 11, 2014
The All England Lawn Tennis & Croquet Club, which runs Wimbledon, h ...
- BT Sport Success Promotes BT In To Top 10 British Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
BT's punt on sport has paid off, according to Brand Finance's annu ...
- New SoBe Campaign Features Pro Surfer Zietz
Marketing Daily, Karlene Lukovitz - Monday, June 9, 2014
PepsiCo's SoBe is looking to revitalize its image with a new, surfing-culture-them ...
- For Father's Day, I Want The Mass Media to Stop Bashing Golf
Marketing: Sports, Jon Last - Tuesday, June 10, 2014
Total upfront disclosure ... the golf industry has been an important compone ...
- 'Winning' The World Cup: Game-Changing Tips For Video Advertisers
Video Insider, Troels Smit - Tuesday, June 10, 2014
Consider that the total 2010 World Cup audience was roughly 3.2 billio ...
- Harley-Davidson Back On Track With X Games
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Dino Bernacchi, director of U.S. marketing for Harley-Davidson, tells Marketing Daily th ...
- New Chrysler Campaign Says 'We Built This'
Marketing Daily, Karl Greenberg - Saturday, June 7, 2014
The Chrysler brand on June 7 launched the main body of i ...
- NBA Finals Prove Winning For ABC
MediaDailyNews, Wayne Friedman - Friday, June 6, 2014
ABC easily won the first Thursday in June, thanks to the fir ...
- ImpreMedia Gives 'El Diario' A Design Makeover
MediaDailyNews, Erik Sass - Friday, June 6, 2014
"El Diario La Prensa," the venerable Hispanic newspaper founded in 1913, ...
- Listerine's World Cup Sponsorship A Social Juggernaut
Marketing Daily, Karl Greenberg - Thursday, June 5, 2014
A company rep tells "Marketing Daily" the secret sauce for the effor ...
- The Biggest Stream: No Doubt, It Will Be World Cup
VidBlog, P.J. Bednarski - Friday, June 6, 2014
The World Cup won't be just a streaming event. It may ...
- Boost, Davis Flip Cell Phone Etiquette
Marketing Daily, Aaron Baar - Wednesday, June 4, 2014
"Boost has always stood for the unexpected," Peiti Feng, director of bra ...
- Media Shift: World Cup To Score More Mobile Viewers
Mobile Marketing Daily, Mark Walsh - Wednesday, June 4, 2014
When it comes to big sports events like the upcoming World Cu ...
- World Cup's Massive Mobile Moment: Half Of Smartphone-Owning Fans To Access Event On Devices
Mobile Marketing Daily, Steve Smith - Thursday, June 5, 2014
The 2014 World Cup is poised to set a new watermark ...
- Online Sports Consumption On The Rise
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, June 4, 2014
Online has overtaken print media for the consumption of sports content, accordi ...
- Kevlar Encourages Everyone To 'Dare Bigger'
Marketing Daily, Aaron Baar - Tuesday, June 3, 2014
Most consumers know Kevlar as the product that stops a bullet. B ...
- Sports Fans View Cross-Platform, TV Still Tops
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2014
Nearly 96% of U.S. sports fans use TV to get content ...
- Reebok Forms Content Marketing Team
Around the Net In MAD London, Sean Hargrave - Tuesday, June 3, 2014
Reebok is boosting its marketing team to focus on content marketing opportunitie ...
- NBC Setting Record $4.5M Price Tag For Super Bowl Spots
Around the Net In Media, Phyllis Fine - Monday, June 2, 2014
NBC is asking sponsors in next year's Super Bowl to pay abo ...
- Field & Stream Takes Shoppers Camping
Marketing Daily, Sarah Mahoney - Monday, June 2, 2014
To celebrate the opening of its third store, Field & Stream ...