- Catering Online To Endurance Athletes Seems Like Good Business In The Long Run
Around the Net in Video, P.J. Bednarski - Monday, July 7, 2014
Two long-distance runners in Philadelphia came to the same realization: The ...
- Evian Turns Wimbledon Tweets Into Mini Music Videos
Marketing Daily, Karlene Lukovitz - Thursday, July 3, 2014
Some of the tweets from around the world were made into mus ...
- Chevy Launches Manny United Effort; Logo On Jerseys
Marketing Daily, Karl Greenberg - Thursday, July 3, 2014
Today is the day for Chevrolet. In a $70 million deal, t ...
- Manchester United Means Global Reach For Chevrolet
Marketing Daily, Karl Greenberg - Monday, July 7, 2014
For Chevrolet, the big play is getting its logo on Manchester Unit ...
- World Cup Scores Major Growth Ratings For Networks
MediaDailyNews, Wayne Friedman - Thursday, July 3, 2014
Boosted by its over-achieving U.S. soccer team, ESPN's World Cup ratings a ...
- As Tour Begins, Twitter Needs To Act
Online Media Daily Europe, Andy Oakes - Friday, July 4, 2014
With its high-profile doping cases culminating in the Lance Armstrong scandal, t ...
- A Hot Summer For The NBA And NHL
Marketing: Sports, John Rowady - Tuesday, July 1, 2014
In 1994, Sports Illustrated published an issue entitled "Why the NHL ...
- World Cup Scores Big Results For ESPN
MediaDailyNews, Wayne Friedman - Friday, June 27, 2014
In a major World Cup game on Thursday between the U.S. a ...
- Is 120 Sports What Mobile-First Video Looks Like: FOMO TV?
MoBlog, Steve Smith - Monday, June 30, 2014
Ambitious in its aim to put devices first in its video producti ...
- What Is The Value Of World Cup Sponsor Recognition Research?
Online Spin, Maarten Albarda - Monday, June 30, 2014
I am writing to you this week from the U.K. where, ...
- This Sporting Season Is Best Time To Go Native
Marketing Daily, Atul Satija - Friday, June 27, 2014
As any fan rooting for their favorite team can attest, the mobi ...
- The Drinkers Are There; Bars, Restaurants Seek Them
Marketing Daily, Karl Greenberg - Wednesday, June 25, 2014
While watering establishments charge top dollar for PPV events, the World C ...
- Lexus, Metro Golf Assn. Shoot For Par In Northeast
Marketing Daily, Karl Greenberg - Tuesday, June 24, 2014
The effort, "Lexus Perfect Drive," with an assist from WFAN-AM/FM personality Cra ...
- With Booming Ratings, Professional Soccer Will Again Try To Make Headway With U.S. TV Advertisers
TV Watch, Wayne Friedman - Wednesday, June 25, 2014
World Cup ratings bigger than all the recent NBA Final games s ...
- Fan Fervor? Facebook, Score Posts Dominate World Cup Social Media Behavior
Data and Targeting Insider, Steve Smith - Tuesday, June 24, 2014
How and why are World Cup fans actually using hyper-connected social network ...
- Delta, United Airlines Find How Twitter Can Be Bitter, Swift In Sports
Marketing: Sports, Barry Janoff - Tuesday, June 24, 2014
Delta Airlines has some 690,000 followers on its Twitter account, United Airlin ...
- MasterCard Finds World Cup Sponsorship Isn't So Priceless: It And Other Brands Misidentified As Official Sponsors
MediaDailyNews, Joe Mandese - Tuesday, June 24, 2014
The World Cup is one of the best real-time and global bra ...
- 120 Sports, A Two-Minute Drill Aimed At Mobile Fans, Starts Tomorrow
VidBlog, P.J. Bednarski - Tuesday, June 24, 2014
If the World Cup isn't already bringing enough sports streamers on lin ...
- England's Early Exit Not A Marketing Disaster
Around the Net In MAD London, Sean Hargrave - Monday, June 23, 2014
England's dismal early exit from the World Cup will have less ...
- Marketers Capitalize On Futbol Fever
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2014
Marketing efforts around the 2014 FIFA World Cup Brazil are in fu ...
- Rant Raises Cash To Add New Verticals
MediaDailyNews, Gavin O'Malley - Friday, June 20, 2014
Rant Media Network just raised another $4 million at a valuation ...
- World Cup Fever: How Advertisers Beat Sports Fans Into Submission -- Or Unconsciousness
Online Spin, Maarten Albarda - Monday, June 23, 2014
Week two of the global FIFA World Cup party. So far t ...
- Investing In TV Companies? Choose Wisely
TV Watch, Wayne Friedman - Monday, June 23, 2014
What's your TV investment pleasure: sports TV or Spanish-language TV? Sending ...
- Audi A8 Headlamp 'LED' Lights Up World Cup Scores
Marketing Daily, Karl Greenberg - Wednesday, June 18, 2014
The company said soccer match scores, including this week's USA-versus-Ghana win, wi ...
- Big Audience For USA-Ghana World Cup Curtain Raiser
Around the Net in Video, P.J. Bednarski - Wednesday, June 18, 2014
All told, in the U.S. an average of 16 million people watch ...
- Chevrolet Kicks Off Spanish-Language Ads For Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2014
Chevy is launching a raft of new ads for the Hispanic mark ...
- Esurance Sponsors 49ers Fan Program
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Esurance is partnering with the San Francisco 49ers in a multi-year de ...
- Playing To Win: Connected Objects And Sports
Marketing: Sports, Jim Yang - Tuesday, June 17, 2014
As digital trends go, wearable, connected objects and the so-called Internet ...
- World Cup Sponsorship: Priceless?
Online Spin, Maarten Albarda - Monday, June 16, 2014
I don't have much time, because the World Cup is on a ...
- Formula E Hands Creative Brief To Dare
Around the Net In MAD London, Sean Hargrave - Friday, June 13, 2014
The environmentally-friendly alternative to Formula One, which uses electric racing cars, h ...