- Facebook Nabs Reed For Global Sports Partnerships
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 21, 2014
Facebook has poached Dan Reed, the NBA's Development League president, to he ...
- Nissan Inks Worldwide Deal With City Football League
Marketing Daily, Karl Greenberg - Thursday, July 17, 2014
Nissan's deal makes Nissan official auto sponsor of Manchester City Football Clu ...
- Sinclair Broadcasting Debuts American Sports Network
MediaDailyNews, Wayne Friedman - Thursday, July 17, 2014
Looking to boost its efforts for local, live programming, the big Sincla ...
- Labour Party Considering Junk Food Ad Watershed
Around the Net In MAD London, Sean Hargrave - Thursday, July 17, 2014
The Labour Party is expected to publish a white paper on propos ...
- 'Sports Illustrated' Bows FanNation Fantasy App
Marketing Daily, Aaron Baar - Wednesday, July 16, 2014
About fantasy games, Jim DeLorenzo, digital vice president and general manager ...
- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
London Blog, Sean Hargrave - Wednesday, July 16, 2014
The sums involved in partnering with and sponsoring the World Cup a ...
- The Rhythm of Soccer: Why World Cup Brands Need Music to Sell at Scale
MAD, Glenn Minerley - Tuesday, July 15, 2014
Remember the grating sound of the vuvuzela four years ago? This yea ...
- Mercedes-Benz Looms Large At Open Championship
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
Mercedes-Benz, which has a presence around the world at a variety ...
- The King And I
Marketing Daily, Brian Ford - Wednesday, July 16, 2014
Reflections on a decade of marketing with LeBron. ...
- Adidas Strikes GBP750 Kit Sponsor Deal With Manchester United
Around the Net In MAD London, Sean Hargrave - Tuesday, July 15, 2014
As widely expected Adidas will be Manchester United's next kit sponsor ...
- PepsiCo Brands Share MLB All-Star Game Spotlight
Marketing Daily, Tanya Gazdik - Monday, July 14, 2014
PepsiCo brands will be heavily featured during this week's 85th Major Leag ...
- Soccer Marketing Is On The Attack
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 15, 2014
The German national team famously overhauled its traditionally defensive-minded game into ...
- When Losing Is Winning
Marketing: Sports, Jim Yang - Tuesday, July 15, 2014
Now that the 2014 Fdration Internationale de Football Association (FIFA) World C ...
- Don't Pack Up the Social War Room Just Yet
Online Spin, Jamie Tedford - Tuesday, July 15, 2014
The term "war room" has entered the lexicon for social media markete ...
- MLB Available Just About Everywhere, But It's Not Easy
VidBlog, P.J. Bednarski - Tuesday, July 15, 2014
Yesterday, you'll recall, I grumbled about watching online baseball games on MLB.t ...
- Brands Rush To Congratulate Germany And Gotze
Around the Net In MAD London, Sean Hargrave - Monday, July 14, 2014
Brands were quick to take advantage of Germany's victory in the Wor ...
- Betfred Appoints Brothers And Sisters To Its Creative Brief
Around the Net In MAD London, Sean Hargrave - Monday, July 14, 2014
Betfried has handed Brothers and Sisters its creative brief after a competiti ...
- Fox Will Stream All-Star Game Tuesday Night
Around the Net in Video, P.J. Bednarski - Monday, July 14, 2014
he network will stream the game live to the
FoxSportsGo.com websi ...
- Why You Can't Market People In To Betting
London Blog, Sean Hargrave - Monday, July 14, 2014
Our television screens, radio airwaves, newspapers and online sites will soon ...
- Gillette Home Run Derby Ties ProGlide Razor To Charity
Marketing Daily, Karl Greenberg - Friday, July 11, 2014
If either target is hit during the Derby by one of t ...
- Youth Games Music To Samsung's Ears
Marketing Daily, Aaron Baar - Friday, July 11, 2014
"Through this campaign, Samsung hopes to inspire young people around the wor ...
- The MLB Online: It's 'Groundhog Day' At Commercial Breaks
VidBlog, P.J. Bednarski - Monday, July 14, 2014
Major League Baseball is off for most of this week, which giv ...
- You Can See The World Cup Live, Give Or Take 10 Seconds
Around the Net in Video, P.J. Bednarski - Friday, July 11, 2014
The World Cup has broken records as the largest live event ...
- ESPN: Sleeping With The Enemy
Online Media Daily, George Simpson - Friday, July 11, 2014
In light of the record audiences for World Cup games, the fol ...
- Mission EnduraCool Takes Off Heat With Summer Tour
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2014
At each stop, the company is touting EnduraCool by talking about he ...
- The Swoosh You Hear Is Nike Exiting Man U
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 10, 2014
Nike is taking its Swoosh off the shirts of Manchester United aft ...
- Tour Sponsorship Brings Challenges, Opportunities
Marketing Daily, Aaron Baar - Monday, July 7, 2014
"The opportunity for brands to associate themselves with cycling are as gre ...
- Slow Ticket Sales? Here's The Real Reason Why
Marketing: Sports, Jon Last - Tuesday, July 8, 2014
Growing and maintaining fan attendance and consumer participation in sports seems ...
- Think Mobile, Act Local
Mobile Insider, Scott Swanson - Tuesday, July 8, 2014
Although the games are already underway, there is still some time le ...
- Why TV's World Cup Coverage Runneth Under
TVBlog, Joe Mandese - Tuesday, July 8, 2014
For a sport that seems as simple as soccer does, the bigge ...