- Barcelona Signs Exclusive Deal With Daillymotion
Around the Net In MAD London, Sean Hargrave - Wednesday, August 6, 2014
Spanish giant FC Barcelona has signed an exclusive deal with Dailymotion, t ...
- Commonwealth Social Buzz Fails To Go International For Sponsors
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
Brandwatch figures have confirmed that the social buzz around the Commonwealth Gam ...
- Gary Lineker Takes A Swipe At Alcohol And Betting Ads Around Sport
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
Former England start and Match of the Day host Gary Lineker h ...
- Puma Trials 'Flock To Unlock' Twitter Ad Format
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
A new Twitter ad format that promises exclusive content to those w ...
- Dish's Hoped-For Streaming TV Service Signs Up A&E
Around the Net in Video, P.J. Bednarski - Tuesday, August 5, 2014
Dish Networks, which hopes to launch an Internet TV service, signed ...
- SF-Based GPJ Launches Sports Marketing Unit
MAD, Steve McClellan - Monday, August 4, 2014
The new operation, GPJ Sports Marketing will focus on the development ...
- Samsung Takes Golf Fans Behind The Tournament
Marketing Daily, Aaron Baar - Monday, August 4, 2014
Via a new "PGA Championship App," the company will give people usi ...
- The Fantasy About Growing A Sport In The U.S.
Marketing: Sports, John Rowady - Tuesday, August 5, 2014
While football, at all levels, is too far entrenched in the cultu ...
- Ford Tells Cynics Commonwealth Games Worked Well
Around the Net In MAD London, Sean Hargrave - Monday, August 4, 2014
Commonwealth Games sponsor Ford has told "Marketing" the games were a usef ...
- World Cup Sponsorships Drained Adidas Coffers
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
The World Cup final was all about the three stripes, with t ...
- BT Sports Fuelling Broadband Growth
Around the Net In MAD London, Sean Hargrave - Friday, August 1, 2014
BT's gamble on launching sport channels appears to be paying off aft ...
- Dannon Signs As NFL's Official Yogurt Sponsor
Marketing Daily, Karlene Lukovitz - Thursday, July 31, 2014
The terms were not revealed, and no specific marketing programs have be ...
- The Tour De What?
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
You have childhood, then an empty sea of "bikelessness," and then ...
- Time Warner Cable Agrees To Arbitration To Decide Dodgers TV Dispute
Around the Net In Media, Phyllis Fine - Wednesday, July 30, 2014
Time Warner Cable, which owns rights to SportsNet LA, has agreed ...
- 'Washington Times,' Redskins Strike Content And Marketing Deal
MediaDailyNews, Erik Sass - Monday, July 28, 2014
"The Washington Times" has struck a deal with the Washington Redskins th ...
- Fox Sports, Sporting News Team For Web Network
MediaDailyNews, Wayne Friedman - Monday, July 28, 2014
Looking to ramp up its digital video presence for sports content, F ...
- One In Three Think Nike Sponsored The World Cup
Around the Net In MAD London, Sean Hargrave - Monday, July 28, 2014
Nearly one in three consumers (30 percent) think Nike was an offici ...
- BT Takes Sky To Court Over YouView Sports Channels
Around the Net In MAD London, Sean Hargrave - Friday, July 25, 2014
As the start of the Premier League season beckons, BT has tak ...
- MLB Files Its Objections To FCC's Net Neutrality Fix
Around the Net in Video, P.J. Bednarski - Friday, July 25, 2014
MLB, the provider of 400,000 hours of streaming video per year (on ...
- Pro Surfing Can Be A Sofa Sport
Marketing Daily, Karl Greenberg - Friday, July 25, 2014
Surfing isn't easy. It looks easy but it isn't. I've tried i ...
- How BitPay Is Playing Bitcoin In Sports
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
Bitcoin processing firm BitPay has inked partnerships with the NBA's Sacramento Kin ...
- Fiat Goes Surfing For Vans At U.S. Open
Marketing Daily, Karl Greenberg - Tuesday, July 22, 2014
For the second year, Fiat is back as the exclusive auto spons ...
- With Golf Mired In A Trap, Dick's Lays Off Its Pros
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 23, 2014
Dick's Sporting Goods yesterday yelled out a loud "fore!" for the trajecto ...
- BMW Joins Gold Rush To 49ers' New Levi's Stadium
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
Major League Soccer’s San Jose Earthquakes will play in the new $1 ...
- Three Brands Were Surprise Winners At World Cup
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
It's interesting that the most talked about brands at the World C ...
- AT&T Chants Up The Yankees
Marketing Daily, Aaron Baar - Monday, July 21, 2014
AT&T is once again showing its support for the New York Yanke ...
- Joy In Mudville
Marketing Daily, Jeff Charney - Tuesday, July 22, 2014
Do home-team wins translate to broader benefits for a region's workforce? ...
- College Bowl Naming Rights Grow One Bit(coin) At A Time
Marketing: Sports, Barry Janoff - Tuesday, July 22, 2014
Much like the Internet, cell phones and "Keeping Up with the Kardashians ...
- Mobile-First Media Requires Mobile-First Creators
MoBlog, Steve Smith - Tuesday, July 22, 2014
What does content look like when it is built from the grou ...
- What The NBA Champions Can Tell You About Your Programmatic Media Plan
Programmatic Insider, Joe Lavan - Tuesday, July 22, 2014
Unless you're from Miami, you probably found the San Antonio Spurs' systemat ...