- Omaha Steaks Moves Into Subscriptions -- And The NFL
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
The direct-to-consumer meat company is partnering with the Kansas City Chiefs a ...
- It's Friday The 13th - Do You Know Where The NFL's Brand Equity Is?
TV Watch, Joe Mandese - Friday, September 13, 2024
I usually resist covering self-serving media trade studies like the TVB's sho ...
- TikTok To Sponsor Washington D.C. Sports Teams Across Leagues
MediaDailyNews, Colin Kirkland - Tuesday, September 10, 2024
TikTok will be the first to have its logo featured on t ...
- Which Insurance Company Has The Rock Of Gibraltar As Its Logo?
Brand Insider, Barbie Romero - Tuesday, September 10, 2024
Which insurance company made the "Rock of Gibraltar" its company symbol ...
- 'Paintin' Manning' Helps Nationwide Show It's 'So Much More' Than An Insurance Company
Marketing Daily, Danielle Oster - Friday, September 6, 2024
Nationwide is investing heavily in an NFL campaign focused on promoting i ...
- Bill Belichick Accepts New Coaching Role... For DoorDash
Marketing Daily, Danielle Oster - Friday, September 6, 2024
The former New England Patriots head coach is "fan coach" in DoorDash ...
- Lexus Chooses First Surf Ambassador
Marketing Daily, Tanya Gazdik - Sunday, September 8, 2024
Lexus WSL Finals attendees can preview the Lexus LX Surf Concept vehicl ...
- Werner Brell Named CEO Of Motorsport Network
Publishers Daily, Ray Schultz - Sunday, September 8, 2024
Brell will report to the board of directors of GMF Capital, whi ...
- NFL Sticks With Its Game Plan: More Growth... With Less?
TV Watch, Wayne Friedman - Monday, September 9, 2024
To be an ardent fan you only need 5-6 hours a wee ...
- Toyota Celebrates New NFL Season
Marketing Daily, Tanya Gazdik - Friday, September 6, 2024
"We Roll Deep" highlights the unifying moments that energize football fans acro ...
- Code And Theory, Apply Digital Lead Relaunch Of NFL App
MAD, Steve McClellan - Wednesday, September 4, 2024
The new version of the app has the League's pay offering, NF ...
- Huntington Bank Acquires Naming Rights To Cleveland Browns Stadium
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
Bank CEO Steve Steinour called the deal "a pivotal moment for ...
- New NFL Season: 49% Of Games On Streaming, 7% Exclusively
Television News Daily, Wayne Friedman - Friday, September 6, 2024
Linear TV networks will have 42% (114 games) of all NFL gam ...
- Arena Group Chief Seeks To Have His Name Struck From Authentic Brands Case
Publishers Daily, Ray Schultz - Monday, September 2, 2024
The motion argues that Manoj Bhargava was not a party to t ...
- Disney Nets Go Dark On DirecTV, 11M Affected
Television News Daily, Wayne Friedman - Monday, September 2, 2024
Blackouts are threatening the upcoming start of the NFL season on A ...
- Saving RSNs?: ESPN Wants To Add Local MLB, NBA Games
TV Watch, Wayne Friedman - Friday, August 30, 2024
"We want to be part of the solution,' says Jimmy Pitaro, t ...
- Global Sports TV, Streaming Documentaries Hit Record Levels
Advanced TV Insider, Wayne Friedman - Thursday, August 29, 2024
Ampere Analysis says there was a 25% share - 103 sports documentari ...
- State Farm Bundles Football, Futbol For Football Season Debut
Marketing Daily, Danielle Oster - Wednesday, August 28, 2024
State Farm's football season campaign features "Ted Lasso" actor Cristo Fernandez a ...
- Cadillac Partners With Designer, Tiafoe For U.S. Open
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2024
Cadillac collaborated with Los Angeles designer Dominic Ciambrone and his company Surge ...
- Personality Key Factor In Making Iconic Sports Moments
Mediapsssst, Richard Whitman - Wednesday, August 28, 2024
That's according to a global poll of marketing pros done by agen ...
- YES Network, MSG Network Form NYC-Area Sports Streamer GAME
Television News Daily, Wayne Friedman - Thursday, August 29, 2024
'Gotham Advanced Media & Entertainment' (GAME) will be the new streaming ho ...
- Paralympic Athletes Compete, They Don't Participate
MAD, Fern Siegel - Tuesday, August 27, 2024
The social strategy hopes to kick-start a conversation around the language th ...
- Nissan Brings Back Heisman House
Marketing Daily, Tanya Gazdik - Tuesday, August 27, 2024
After an 11-year hiatus, EA Sports College Football 25 is back a ...
- Serena Williams Celebrates U.S. Open With Lipstick Launch
Marketing Daily, Sarah Mahoney - Tuesday, August 27, 2024
In partnership with Ulta, the tennis legend is using the tournament ...
- AIG Drives Women's Golf Tourney With Empowering Message
MAD, Fern Siegel - Monday, August 26, 2024
"Allies Across Generations" salutes the power of mentorship and the sport. ...
- Stagwell's ARound Bags Another Sports League: MLS
MAD, Steve McClellan - Monday, August 26, 2024
The company said today that it has launched ARound at Allianz Fiel ...
- 'Surfer' Magazine Publishes Its First Print Issue In 5 Years
Publishers Daily, Ray Schultz - Monday, August 26, 2024
A limited edition featuring world champion surfer Kelly Slater on Its cov ...
- Without NBA, TNT Stakes Future On Scripted Dramas
TVBlog, Adam Buckman - Tuesday, August 27, 2024
TNT's last push into scripted dramas kicked off at the Turner Networ ...
- Tiafoe Serves Up US Open's Signature Cocktail: Grey Goose's Honey Deuce
MAD, Fern Siegel - Friday, August 23, 2024
Frances Tiafoe teams with the vodka brand to celebrate style and ene ...
- Fireball Whisky Taps Into Football Fans' Competitive Spirit
Marketing Daily, Teresa Buyikian - Friday, August 23, 2024
An animated Fireball devil appears in spots depicting a sports bet betwe ...