- Chuck E. Cheese, Harlem Globetrotters Team Up In Entertainment Partnership
Marketing Daily, Teresa Buyikian - Thursday, October 17, 2024
Chuck E. Cheese himself (itself?) is getting in on the action, assumi ...
- Mug Root Beer Celebrates National Fetch Day With Promotional Giveaway
Marketing Daily, Danielle Oster - Thursday, October 17, 2024
Mug Root Beer is teaming up with college football stars for ...
- The Sports TV Search For Networks: What's The End Game?
TV Watch, Wayne Friedman - Friday, October 18, 2024
Unrivaled will start up in January - airing before the WNBA seas ...
- Ronald McDonald House Charities Celebrate 50th With NASCAR Tie-In
Marketing Daily, Teresa Buyikian - Wednesday, October 16, 2024
RMHC tapped NASCAR driver Bubba Wallace to help encourage customers to dona ...
- AT&T Extends Oracle Red Bull Racing Partnership
Marketing Daily, Danielle Oster - Wednesday, October 16, 2024
AT&T's logo will be "prominently displayed" on the F1 car, as we ...
- Game Time At The Athletic: NYT Sports Brand Teams Up With First Streaming Partner
Publishing Insider, Ray Schultz - Wednesday, October 16, 2024
The Athletic is forming a partnership with Fubo and hopes to crea ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New Stars
Television News Daily, Wayne Friedman - Wednesday, October 16, 2024
The consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- NFL Viewing Ramps Up For Broadcast And Prime Video In September
Television News Daily, Wayne Friedman - Tuesday, October 15, 2024
Broadcast share rose by 8% from August to a 22.6% share fr ...
- NFL Helps YouTube TV See Active User Gains In September
Television News Daily, Wayne Friedman - Tuesday, October 15, 2024
YouTube TV averaged 2.07 million global daily active users in September, ...
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
Television News Daily, Wayne Friedman - Sunday, October 13, 2024
For week 8 of the NFL season, average pricing across NBC, CB ...
- Tom, Dick & Harry Creative Win AOR Duties For Chicago Sports Network
Accounts on the Move, Fern Siegel - Wednesday, October 9, 2024
TDH puts Chicago and its fans center stage in its new CH ...
- Zoom Zoom: Formula 1 Racing's Cultural Moment
Mediapsssst, Richard Whitman - Wednesday, October 9, 2024
A new study released by Interpublic Group's Octagon agency puts the numb ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- Spanish-Language TV Scores Major Brand Engagement Gains
Advanced TV Insider, Wayne Friedman - Wednesday, October 9, 2024
Brand messaging on Spanish-language TV networks has been 31% more effective ...
- MetLife Teams Up With New York Giants, Jets To Support Pet Rescues
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
MetLife Pet Insurance will donate $5 for every pet insurance quote t ...
- Should Virtual Pay TV Services Pursue Adding Streamers More Aggressively?
TV Watch, Wayne Friedman - Wednesday, October 9, 2024
The NFL drives virtual pay TV subscriber growth because NBC, CBS, A ...
- VSiN Names Interstate 15 Strategic Partner, Extends Sports Alliances
MAD, Fern Siegel - Monday, October 7, 2024
The agency will redefine VSiN's brand positioning and partnership development to dri ...
- Popeyes Declares Itself 'Official Wing of Watching Football,' Caters Tailgates
Marketing Daily, Teresa Buyikian - Monday, October 7, 2024
A select few fans will win the ultimate Popeyes football experience: ...
- NHL Signs Norwegian As First Official Cruise Line
Marketing Daily, Tanya Gazdik - Tuesday, October 8, 2024
NHL fans will be able to engage with the cruise line ...
- Potential NCAA Settlement Could Affect Future NIL Deals
Marketing Daily - Top of the News, Tanya Gazdik - Monday, October 7, 2024
Athletes will still be allowed to make NIL deals with entities oth ...
- Is Pickleball Here To Save Cable TV Networks - Of Any Type?
TV Watch, Wayne Friedman - Tuesday, October 8, 2024
QVC, which has a number of home shopping cable TV networks, h ...
- Financial Services Company Zip Drafts WNBA's Kelsey Plum For 'Pay How You Want'
Marketing Daily, Danielle Oster - Wednesday, October 2, 2024
"Our hope is that her fans will feel seen and by associatio ...
- Adidas Continues Its Push To Be 'More American'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
The sporting goods giant is rolling out new ads starring athletes Patri ...
- Vox Media To Partner With Basketball Star Lonzo Ball On Podcast
Publishers Daily, Ray Schultz - Wednesday, September 25, 2024
Vox Media has partnered with Lonzo Ball to bring his podcast "Wh ...
- Netflix Looks To 'Netflix-ify' Its Sports Content: Celebrities, Promo Presence
TV Watch, Wayne Friedman - Wednesday, September 25, 2024
Netflix would get a major boost to its still-young ad operation ...
- Liquid Death Flips Script To Brand Fans For NASCAR 'Pro Driver' Search
Marketing Daily, Danielle Oster - Monday, September 23, 2024
Three consumers get a chance at the pro driver sponsorship treatment, ...
- Nike CEO Replaced By Company Veteran
Marketing Daily - Top of the News, Tanya Gazdik - Friday, September 20, 2024
As recently as June, Nike founder Phil Knight told CNBC that Donah ...
- Gannett Signs Multi-Year Deal With BetMGM
Publishers Daily, Ray Schultz - Monday, September 16, 2024
BetMGM will provide betting odds across the USA Today Network. ...
- VW's Cupra Terramar Unveiled In Global Effort
Marketing Daily, Tanya Gazdik - Sunday, September 15, 2024
The cinematic spot from &Rosas will roll out in 50 countries, wi ...
- Horizon: Younger People Have Their Own Take On Sports Fandom
MAD, Steve McClellan - Thursday, September 12, 2024
Traditional sports viewing is down among younger audiences, but they are engagi ...