• by Fern Siegel , October 7, 2024

VSiN, The Sports Betting Network, has announced a strategic partnership with sports-marketing agency Interstate 15.

VSiN provides independent information to sports bettors through a news, analysis and proprietary data. Founded in 2017, VSiN is now owned by Musburger Media.

“We’re excited to leverage this partnership to enhance VSiN’s brand and further accelerate our growth,” said Brian Musburger, president-chief business officer at VSiN. “Interstate 15’s proven expertise will help VSiN tap into the cache and star power that make Las Vegas the entertainment capital of the world.”

The agency will redefine VSiN’s brand positioning, develop a distribution strategy and support partnership development to drive new revenue streams. 

"We are thrilled to partner with VSiN and leverage our combined strengths to create a unique and compelling experience for sports enthusiasts and bettors alike," adde Greg Cannon, co-founder of Interstate 15.

This partnership is part of VSiN’s broader strategy to expand its reach and become part of sports entertainment.