Chicago Sports Network, broadcast home
to the Chicago Blackhawks, Bulls and White Sox, has a new AOR.
The client named Chicago-based agency Tom, Dick & Harry Creative its agency of record. The account was awarded after a competitive pitch.
TDH puts Chicago and its fans front and center in its just-launched CHSN campaign. The two spots, in 15- and 30-second iterations, are "Three Teams, One Network" and "Delivery."
Additional ads will run across digital billboards, Chicago Transit Authority buses, social channels, local radio, Google Search and other digital platforms.
"TDH’s creative campaign captures the essence of what CHSN stands for — celebrating the spirit of Chicago sports fans across the city’s varied neighborhoods from a street level view," said Dan Jones, CHSN executive vice president.
By saluting the fandom of all 77 city neighborhoods, CHSN hopes to distinguish its brand from traditional sports coverage.
TDH's client roster includes Wyndham Rewards, Strive Health, The University of Chicago, Grabber Construction Products and Whiskey Acres.
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