- Toyota Sponsors Female Anglers
Marketing Daily, Tanya Gazdik - Sunday, August 25, 2024
The automaker and Bass Anglers Sportsman Society recently launched BassmastHER, which brin ...
- Dentsu Partners With Sports Innovation Lab
MAD, Steve McClellan - Thursday, August 22, 2024
The SIL data platform crunches fan data across major sports leagues, the ...
- Major Sports Pulls Big Streaming Signups: Can Other Genres Do That?
TV Watch, Wayne Friedman - Friday, August 23, 2024
NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 milli ...
- Aperol Spreads The Spritz Throughout The US Open
Marketing Daily, Teresa Buyikian - Wednesday, August 21, 2024
Aperol announced its second year of sponsorship of the tournament, expanding i ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target Consumers
Planning & Buying Insider, Joe Mandese - Thursday, August 22, 2024
Dentsu is taking the field with Sports Innovation Lab to create ne ...
- Amazon Prime Video Is Top Streamer For Sports Viewers
Research Intelligencer, Robert Williams - Thursday, August 22, 2024
While Venu Sports is mired in litigation, some viewers are watching li ...
- TV's 'A La Carte' Thing: Legacy Bundling Concerns In The Spotlight
TV Watch, Wayne Friedman - Thursday, August 22, 2024
With Venu Sports seemingly weakened after a ruling temporarily halted its launc ...
- Dr Pepper Takes 'Fansville' 'College Football Campaign 'Into The Great Unknown'
Marketing Daily, Danielle Oster - Monday, August 19, 2024
Campaign will include an ad featuring Texas Longhorns star quarterback Quinn Ewer ...
- The Athletic Creates Collectibles Vertical, Forges Partnership With eBay
Publishers Daily, Ray Schultz - Monday, August 19, 2024
"The Athletic" has formed a partnership with eBay to offer sports fa ...
- Bank Of America Named First World Cup Global Bank Sponsor
Marketing Daily, Danielle Oster - Friday, August 16, 2024
The deal will include community outreach and youth programming to promote t ...
- NFL Goes All In On 'This Is Football Country': A Unifier For The US?
TV Watch, Wayne Friedman - Monday, August 19, 2024
The "This Is Football Country" campaign carries the message that the leag ...
- Federal Court Blocks Venu Sports Start, Grants Fubo Suit Request
Television News Daily, Wayne Friedman - Saturday, August 17, 2024
The new streaming business of live, linear TV sports-focused networks was plann ...
- From LeBron To Simone: How Sports Brands Can Recalibrate To Women
Marketing Daily, Tess von Brachel - Thursday, August 15, 2024
"The playbook for brands to reach and engage with both participants a ...
- Olympics Viewing U.S. Households Up 11% Over Tokyo Games To 60M
Advanced TV Insider, Wayne Friedman - Thursday, August 15, 2024
At least 600,000 new U.S. homes watched some of the Olympics ea ...
- Civitas Opens NYC Office, Names 2 Execs To Deepen Sports Marketing
MAD, Fern Siegel - Wednesday, August 14, 2024
The agency helps brands step into that space where fandom and li ...
- Short-Duration Olympics Events Have Long-Tail Viewing, Study Finds
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
The men's 100-meter final -- where the winning time was 9.79 secon ...
- Buchanan's Whisky Celebrates Austin Soccer Fans '200%' Passion
MAD, Fern Siegel - Monday, August 12, 2024
The work underscores how Austin FC fans back their team 200%, whi ...
- More On Sports Streaming -- And A Generational Inflection Point
Marketing Insider, Jon Last - Tuesday, August 13, 2024
Particularly for fans under the age of 45, streaming highlights is t ...
- Former Estee Lauder Exec Sunny Choi Makes History At Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 11, 2024
Choi defeated Portugal's Vanessa, 2-0, in the breaking round-robin. But it wasn ...
- McClatchy And Gannett Sue Printer For Alleged Copyright Infringement
Publishers Daily, Ray Schultz - Sunday, August 11, 2024
The case concerns a book published almost 30 years ago. ...
- What Niche-Branded FAST Channels Might Remind Us Of
TV Watch, Wayne Friedman - Monday, August 12, 2024
More niche FAST channels - including ones focused on sports and ne ...
- ESPN Partners With Jelly Roll For Anthem
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2024
The song will serve as the soundtrack for ESPN's college football covera ...
- It's A Match For Moet & Chandon And U.S. Open
Marketing Daily, Teresa Buyikian - Thursday, August 8, 2024
Champagne cork pops and cheers are part of any highbrow tennis tournamen ...
- Simone Biles Leads In Olympic Pageviews
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
Taboola also reports that basketball is the most read-about sport. ...
- Lexus Partners With Complex For U.S. Open Of Surfing
Marketing Daily, Tanya Gazdik - Wednesday, August 7, 2024
The partnership between the World Surf League and Lexus, now in i ...
- Gatorade Stages 'Get Fit For School' Program Co-Hosted By Miami Dolphins
Marketing Daily, Danielle Oster - Tuesday, August 6, 2024
The event was designed to support the brand's "Equity in Sports" initiati ...
- NFL Names Sony Technology Partner
Marketing Daily, Danielle Oster - Tuesday, August 6, 2024
Sony will provide "The Official Headphones of the NFL" and work wi ...
- Olympics: A Hit With Viewers, Good For Brands, Too
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 5, 2024
As the Paris games move into their final stretch, analyst Dipanjan Chatterj ...
- The Arena Group Closes Two Streaming Networks: Report
Publishers Daily, Ray Schultz - Monday, August 5, 2024
The decision reportedly will cost 80 people their jobs. ...
- TelevisaUnivision Completes Upfront, Records Single-Digit Growth
Television News Daily, Wayne Friedman - Tuesday, August 6, 2024
Strong ad revenue commitments came for its sports programming, where TelevisaUnivision sa ...