- NBC Olympics Are A Summer Standout
TVBlog, Adam Buckman - Tuesday, August 6, 2024
It has been great to see the viewership reports emanating from N ...
- NFL Encourages Latinos To Vote
Marketing Daily, Tanya Gazdik - Sunday, August 4, 2024
The "Latino Votes" campaign, created and produced by MEL, features Carolina Panther ...
- PGA Tour Invites YouTube Golf Influencers To Compete In 'Creator Classic'
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
The PGA Tour has announced its first investment in social-media creators v ...
- TV Sports-Only Streamer Venu Looks To Score With Pricey Monthly Package
TV Watch, Wayne Friedman - Monday, August 5, 2024
Walt Disney, Fox Corp. and WBC, under a joint venture, hope ...
- Peacock Scores With Steph Curry In 'Throwback' Comedy
TVBlog, Adam Buckman - Monday, August 5, 2024
Steph Curry handles himself like a TV comedy pro alongside the st ...
- Hyundai's Olympic Spot Speaks To Different Kind Of Greatness
Mad Blog, Barbara Lippert - Thursday, August 1, 2024
"It's OK," a thought-provoking Hyundai commercial, takes a more modern, enlightened approa ...
- Hey, Nike: Just Pommel It
Mad Blog, Barbara Lippert - Wednesday, July 31, 2024
Nike's angry, dark approach in "Am I a bad person?" strikes ...
- Disney Completes Upfront, Sales Rise 5%
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
Disney Advertising has concluded its upfront deals, with volume and revenue ...
- Lilly's Olympic Spiel: 'Fight Like Hell' For Your Body
Marketing Daily, Les Luchter - Tuesday, July 30, 2024
Eli Lilly's one-minute "One Body" film stresses that everybody might get sic ...
- Fox Wraps Upfront: Boosts Price, Volume
Television News Daily, Wayne Friedman - Wednesday, July 31, 2024
Fox delivered year-over-year growth in linear and digital ad commitments, as we ...
- Sports TV Future With Gen Z: Soccer, Volleyball... And Basketball?
TV Watch, Wayne Friedman - Wednesday, July 31, 2024
A PwC study found that younger sports audiences spent $70 more ...
- Kia Launches Olympics Effort For Carnival
Marketing Daily, Tanya Gazdik - Monday, July 29, 2024
With such a large viewing audience, the 2024 Summer Olympics is t ...
- 5 Team USA Sour Cherry Cheerleaders Champion Cheribundi
Marketing Daily, Danielle Oster - Monday, July 29, 2024
Brand ambassadors will promote the benefits of the drink for athletic recover ...
- Snapchat Stokes AR Fan Engagement Via NBCU, Olympic Committee Partnerships
MediaDailyNews, Colin Kirkland - Monday, July 29, 2024
Fans can expect new augmented-reality experiences and behind-the-scenes footage as Snap wor ...
- La Crema Launches Instagram Contest For WNBA Finals
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
One grand-prize winner will receive two tickets to Game One of t ...
- Paris Olympics Soars 79% To 34.5M Viewers
Television News Daily, Wayne Friedman - Monday, July 29, 2024
Over the three-day time period, Peacock amassed 4.5 billion minutes of viewi ...
- Verizon's Straight Talk Wireless Strikes Sponsorship Agreement With NASCAR
Marketing Daily, Danielle Oster - Thursday, July 25, 2024
Straight Talk Wireless will also be the official partner of the Homestead-Mia ...
- Paris Olympics: Google To Offer Virtual Trips, Updates, Trending Events
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The 2024 Olympics kick off Friday in Paris as more than 10,0 ...
- Cover FX Uses 'Irrelevant' Athletes To Promote Beauty Product
MAD, Fern Siegel - Wednesday, July 24, 2024
The effort is celebrating women in sports rather than the top dra ...
- Dick's Heads To '28 Olympics, Unleashes New Ads For Paris
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2024
The sporting goods retailer is going for heart with a weepy "B ...
- Rapinoe Kicks Off 'Period' Push For Knix
Out to Launch, Fern Siegel - Wednesday, July 24, 2024
The soccer star is addressing a health issue and its impact ...
- NBA Strikes $77B Rights Deals, Rejects WBD 'Match' Offer
Television News Daily, Wayne Friedman - Thursday, July 25, 2024
On Wednesday, as expected, the NBA finalized deals with Walt Disney, NB ...
- Nike Shows Its Ugly Face In New Olympics Ads
Marketing Daily, Sarah Mahoney - Friday, July 19, 2024
Enough with compassion and altruism. The athletic giant's campaign for the Par ...
- Why Neon Money Club Partnered With The Fastest Woman Alive
Marketing Daily, Danielle Oster - Friday, July 19, 2024
The American Express network brand launched a campaign starring Elaine Thompson-Herah ...
- Worlds of Sports, Fashion Collide
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, July 21, 2024
Many players are promoting themselves on and off the court and getti ...
- Snapchat Launches 'Unconventional' AR Sports Series With Creators, Brands
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
The immersive in-app viewing experience highlights "unconventional" sports - including dog surfin ...
- Reddit Heats Up Major Sports League Partnerships With Ads, Fan Posts
Performance Marketing Insider, Laurie Sullivan - Monday, July 22, 2024
Deals with the NFL, NBA, MLB, NASCAR and PGA Tour will bri ...
- All Eyes On Biles As NBC Paris Olympics Start On Friday
TVBlog, Adam Buckman - Monday, July 22, 2024
For viewers in the U.S. and possibly around the world too, gymna ...
- AT&T Partners With Trio Of WNBA Stars Ahead Of All-Star Game
Marketing Daily, Danielle Oster - Wednesday, July 17, 2024
A'ja Wilson and Sabrina Ionescu headline a new mentorship-focused content marketing serie ...
- Nulo Shows Role Pets Play For Elite Athletes
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2024
The cornerstone ad for pet-food brand is a 60-second spot that debu ...