- Virtual Play To Determine One MLS All-Star
Marketing Daily, Aaron Baar - Monday, July 8, 2013
Via a partnership with Major League Soccer, Electronic Arts is launching ...
- Persona-Based Social Ads For The 'Second Screen'
Marketing: Entertainment, Vanessa Naylon - Friday, July 5, 2013
Data shows that half of the time we're using our tablets a ...
- Why You Need To Listen to Your Fans
Marketing: Sports, Dan Fergusson - Friday, July 5, 2013
Fans are the bread and butter of sport teams, but are organizatio ...
- As NBA Woos Dwight, Adidas Backs China Trip
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 3, 2013
Dwight Howard spent two days hosting teams that want to pay h ...
- Usain Bolt Sprints For Sir Branson, Virgin Media
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 3, 2013
Global track & field star and six-time Olympic gold medal winner Usa ...
- Chevrolet Gets 'Strong' For New Silverado
Marketing Daily, Karl Greenberg - Tuesday, July 2, 2013
General Motors' Chevrolet unit is launching a marketing campaign, "Strong," via dedicat ...
- Coca-Cola Campaign Celebrates Mexican Soccer Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Other elements of the campaign include "Plaza Coca-Cola," a year-round events progr ...
- Boston's Pedroia Turns Cartoon For Bank
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 2, 2013
A new TV ad campaign from Boston's Salem Five bank features ...
- St. Regis Turning Down The Linen For America's Cup
Marketing Daily, Karl Greenberg - Tuesday, July 2, 2013
The boats are getting wet in a few days, and the Starwo ...
- Kryptonite For The DVR Fan
Marketing: Sports, John Rowady - Tuesday, July 2, 2013
I was recently on a plane during The U.S. Open, talking wi ...
- 9 New Sponsors Behind ESPY Awards
MediaDailyNews, Wayne Friedman - Monday, July 1, 2013
Nine new associate sponsors will come aboard for ESPN's 21st annual "ES ...
- How Marketers Rock 'N' Rolled At The NBA Draft
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 1, 2013
Dozens of players heard their names called last night to begin the ...
- Olympics Helps Tennis Over $5.5B Net
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 1, 2013
Maria Sharapova, Roger Federer and Rafael Nadal may not be happy wi ...
- MLB's First Telerobotic Pitch Thrown By Boy 1,800 Miles From Stadium
Creative Media Blog, Amy Corr - Monday, July 1, 2013
On June 12, Nick LeGrande, a 13-year-old from Kansas City, Mo., thr ...
- Jack Daniel's New Honey Spot Yields Big Pre-TV Buzz
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
The latest Jack Daniel's Tennessee Honey TV spot featuring the "King Be ...
- Brand Patriots Offer Free Exchange On Hernandez Jersey
Marketing Daily, Sarah Mahoney - Monday, July 1, 2013
With former New England Patriot Aaron Hernandez currently being held without ba ...
- Pro Teams Will Play Primary Role In Ticket Market
Marketing: Sports, Jesse Lawrence - Friday, June 28, 2013
Over the next few years, the ticket market as we know ...
- Raftery Joins Fox Sports 1
MediaDailyNews, David Goetzl - Thursday, June 27, 2013
In a move that might symbolize how much money Fox is willi ...
- Tour de France Ratings, Sponsorships Stay Strong
MediaDailyNews, Wayne Friedman - Thursday, June 27, 2013
Despite its recent problems with drug-related scandals, professional road cycling's corporate sponsorsh ...
- What Can You Learn From MLB's Digital Content Strategy?
Engage:Men, Jamie Goin - Thursday, June 27, 2013
On Oct. 6, 1845, when the first organized baseball game was play ...
- Consumers Fret Price, But Unwilling To Cut Cable Cord
Marketing Daily, Aaron Baar - Wednesday, June 26, 2013
According to a survey conducted by Harris Interactive on behalf of CouponCabin.co ...
- LeBron Taking Sports Marketing To Another Level
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 27, 2013
It's no secret that the world of sports marketing has come ...
- Team Sky Cycles For 21st-Century Fox In Tour de France
MediaDailyNews, Wayne Friedman - Wednesday, June 26, 2013
On the eve of the Tour de France this weekend, the U. ...
- Sheriff Interview Symbolic In Hernandez Case
TVBlog, David Goetzl - Thursday, June 27, 2013
Perhaps more than anything, a signal how much interest the Aaron Hernand ...
- How Wimbledon Serves Up Lessons For Innovation Team-Building
Marketing Daily, Joshua Epperson - Tuesday, June 25, 2013
The magic of Wimbledon 2013 celebrates the achievements of talented athletes. Bran ...
- How The Boys Of Fall And Winter Are Taking On The Boys Of Summer
Marketing: Sports, Barry Janoff - Tuesday, June 25, 2013
Back in the day, sports fans could follow their favorite sport(s) bas ...
- TWC Uses Food Trucks For All-Star Promotion
MediaDailyNews, David Goetzl - Monday, June 24, 2013
With their growing popularity and geographical reach, food trucks may not ha ...
- Live On YouTube: It's Wimbledon
Around the Net In OMD Europe, Nina Lentini - Sunday, June 23, 2013
Wimbledon's channel will also include interviews, behind-the-scenes content and press conferences wh ...
- Post Fruity Pebbles Expands Promos With WWE's Cena
Marketing Daily, Karlene Lukovitz - Friday, June 21, 2013
Post Fruity Pebbles is expanding its existing partnership with World Wrestling Entertainme ...
- On The DL: How To Handle Sidelined Partners
Marketing: Sports, Matt Dzamba - Monday, June 24, 2013
Another exciting NBA season has come to a close, and with i ...