- Superstition Marketing Works For Sports Fans
Marketing Daily, Aaron Baar - Tuesday, July 23, 2013
"It can be stressful when you want your team to win, b ...
- P&G Partners With The WNBA
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
P&G and The Women's National Basketball Association (WNBA) are partnering around ...
- New Balance: No, Running Isn't Lonely
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
The loneliness of the long distance runner doesn't have to be. ...
- Baseball, A Game Of Stats, Needs Better Numbers
Marketing: Sports, Barry Janoff - Tuesday, July 23, 2013
A new report from Forbes shows that while the top three mo ...
- ASICS, Brooks Launch Running Tech
Marketing Daily, Sarah Mahoney - Sunday, July 21, 2013
"Taking a cue from Spotify, we wanted to do something unique a ...
- NBCU To Air NHL, 'Rivalry Night'
MediaDailyNews, David Goetzl - Friday, July 19, 2013
After the 2012-13 lockout-shortened season, NBCUniversal will air a run of outdo ...
- How Apple or Google Could Jumpstart OTT: Get an NFL Package
Around the Net in Video, P.J. Bednarski - Friday, July 19, 2013
Specifically, AllThingD's Peter Kafka says, take the NFL Sunday Ticket from Direc ...
- Infiniti Rolls With F1, With Vettel At The Wheel
Marketing Daily, Karl Greenberg - Wednesday, July 17, 2013
"He's not just a 'pretty face'," says Infiniti's Andreas Sigl -- " ...
- Olbermann Returns To ESPN, Hosts Late-Night Show
MediaDailyNews, Wayne Friedman - Wednesday, July 17, 2013
Keith Olbermann, the often controversial TV news and sportscaster, is coming ba ...
- GMC Gets Virtual On EA Sports Madden NFL 25
Marketing Daily, Karl Greenberg - Tuesday, July 16, 2013
The Official Vehicle of the NFL is going to be the offici ...
- Wasserman Acquires Ignite
MediaDailyNews, Fern Siegel - Tuesday, July 16, 2013
Wasserman Media Group, a global sports, entertainment marketing and management company, wi ...
- Correction: With ESPN, Sport Tiering Could Take $13B From TV
MediaDailyNews, David Goetzl - Tuesday, July 16, 2013
A Media Daily News article on July 16 titled "A La Car ...
- Athletes Give "One More" For Love Of The Game
Out to Launch, Amy Corr - Wednesday, July 17, 2013
Melting ice reveals hidden surprise. What show are your kids watching? Let ...
- What The Puck?
Out to Launch, Amy Corr - Wednesday, July 17, 2013
How long does it take ice to melt, and who got stu ...
- Nearly Half Say They Think Their Cable Sub Is a Waste of Money; Stay for Live Sports
Around the Net in Video, P.J. Bednarski - Tuesday, July 16, 2013
According to a new survey, live sports programming is a vital lu ...
- Matt Harvey Asks New Yorkers What They Think of Matt Harvey
Around the Net in Video, P.J. Bednarski - Tuesday, July 16, 2013
Jimmy Fallon enlisted the Mets (and All-Star game) starter Matt Harvey ...
- Defending The Throne
Marketing: Sports, Matt Dzamba - Tuesday, July 16, 2013
LeBron James' endorsement marketing has received a lot of attention over t ...
- A La Carte Pricing Would Hurt TV
MediaDailyNews, David Goetzl - Monday, July 15, 2013
Cable operators moving to a la carte pricing would leave a massi ...
- Starwood Serves Up Memorable Moments
Marketing Daily, Tanya Gazdik - Sunday, July 14, 2013
Starwood Hotels & Resorts Worldwide has launched its Moment loyalty packages ...
- USA Swimming Taps Colle+McVoy As First AOR
Marketing Daily, Karl Greenberg - Thursday, July 11, 2013
USA Swimming, the governing body for the sport in the U.S., h ...
- AT&T Helps Fans Thank The Yankees' 'Mo'
Marketing Daily, Aaron Baar - Thursday, July 11, 2013
The company, which has been a longtime sponsor of Rivera's Yankees, h ...
- Dentsu Secures Olympic Broadcast Rights
MediaDailyNews, Steve McClellan - Thursday, July 11, 2013
Tokyo-based Dentsu Inc. is now an Olympic broadcasting rights holder. The ...
- E-Cig Brand Sponsors 'Poker,' Gets ESPN Exposure
MediaDailyNews, David Goetzl - Thursday, July 11, 2013
What's the next promotional frontier for the burgeoning and controversial marketing ...
- Depend Delivers Its Own Espy Award
Marketing Daily, Karl Greenberg - Tuesday, July 9, 2013
Kimberly-Clark's Depend brand is using an inaugural sponsorship of the ESPN Es ...
- Universal Sports Swings Distribution Deal With Time Warner Cable
MediaDailyNews, Wayne Friedman - Tuesday, July 9, 2013
Universal Sports Network has gotten a big boost in doing a ...
- Famed Sportscasters Do Play-by-Play In Sentra Ads
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
The humorous ads comprise three new spots (two of which debut th ...
- Under Armour 'Ready For August'
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
Under Armour is extending its largest-ever global campaign, "I Will", with ...
- Sprint Stages Minute-Long 'Race' For NASCAR Promo
Marketing Daily, Aaron Baar - Monday, July 8, 2013
Sprint encouraged fans to tweet their favorite driver's number along with t ...
- Esurance Extends U.S. Open Tennis Sponsorship
Marketing Daily, Tanya Gazdik - Monday, July 8, 2013
Esurance has extended and expanded its sponsorship of the U.S. Open. T ...
- Don't Drown In A Tidal Wave Of Information
Marketing: Sports, Jon Last - Tuesday, July 9, 2013
As one who makes a living in sports marketing research, the wa ...